Samuel Eliott Cohen’s Post

Packaging is more than just a way to protect your products—it's an extension of your brand and a chance to make a lasting impression. 🎁 Your customers' first physical interaction with your brand happens during the unboxing experience, so why not make it unforgettable? Custom packaging transforms a simple delivery into a powerful branding moment, enhancing customer loyalty and sparking excitement. From eco-friendly materials to personalized designs, packaging tells your brand story. 🌱 Opting for sustainable options shows that you care about the environment, aligning with the values of eco-conscious consumers. Meanwhile, custom designs, branded tape, and personalized inserts help your brand stand out in a competitive market. Why should you focus on packaging? 🤔 ✅ It creates a memorable unboxing experience, boosting customer loyalty. ✅ It enhances brand recall and recognition. ✅ Sustainable packaging choices align with current market trends, showing your commitment to the planet. ✅ Well-designed packaging can turn first-time buyers into long-term advocates for your brand. In the crowded e-commerce space, every detail matters. Let your packaging be the silent ambassador that delights customers and keeps them coming back. How are you using packaging to wow your customers? Share your ideas! #EcommercePackaging #CustomerExperience #SustainablePackaging #EcommerceGrowth #BrandingTips

In today's diverse manufacturing and consumer goods market, businesses face growing competition and shifting customer shopping behaviors. To succeed, businesses that sell products to consumers must differentiate themselves and create memorable experiences to stand out from the competition. Packaging is more than just a container for your product—it's an extension of your sales and marketing efforts. It plays a critical role in helping your product succeed in the market. When done right, packaging can help you: - Stand out on store shelves - Communicate your brand values - Create a positive shopping and unboxing experience for your customers On the other hand, outdated or poorly designed packaging can just as easily have a negative impact on brand perception. #packagingdesign #marketing #sales #packaging https://lnkd.in/evZar6EE

📦 The Impact of Packaging on Your Amazon Business Your product’s packaging isn’t just about protection—it’s part of your brand’s first impression. Great packaging can elevate your customer’s unboxing experience and lead to better reviews. Packaging Tips for Amazon Sellers: Ensure Durability Use materials that protect your product during transit to avoid damage and returns. Highlight Branding Incorporate your logo, colors, and messaging to reinforce brand identity. Make It Eco-Friendly Sustainable packaging resonates with eco-conscious customers and sets you apart. Include a Thank-You Note A simple note can enhance customer satisfaction and encourage reviews. Stay Compliant Ensure your packaging meets Amazon’s guidelines, including size, weight, and labeling requirements. At Amazon Consulting Experts, we help sellers design packaging that protects products and leaves a lasting impression. 📦 Want to level up your packaging? Let’s create something that wows your customers. #ProductPackaging #CustomerExperience #EcommerceSuccess #AmazonConsultingExperts

Effective lipstick packaging is crucial for the success and sustainability of the e-commerce industry. Proper packaging not only ensures product integrity during transit but also enhances customer satisfaction and brand reputation. It plays a pivotal role in reducing return rates, which in turn boosts profitability. Discover why packaging innovation is key in today's market.

Flexibility is key! 🔄 In today's competitive market, offering flexible packaging options can help you meet diverse customer preferences and stand out from the competition. Learn how to enhance your brand identity with adaptable packaging solutions! https://loom.ly/Err1yh0 #FlexiblePackaging #BrandExperience #StandOut

Do brands focus too much on price and not enough on customer value?   I often discuss how materials, special effects, embellishments, and textures add perceived value to a product. That is, the packaging looks and feels special because of its finishing, and so people think the product inside is. When that shopper feels good about their purchase, they make repeat purchases and tell people about it—friends, family, and followers on social media. Therein lies their value as a customer.   The trap that brands fall into is a discord between what the brand managers and packaging designers intend and what procurement directors are required to negotiate on price. When those two entities are pitted against each other, printing quality, embellishments, and other finishing on the packaging are sacrificed. This begins a downward spiral. The packaging is not produced as it was designed, so the perceived value goes down. As a result, shoppers are not as engaged with the packaging, and there are fewer purchases. Those who do purchase the item don’t feel the same emotional connection to their purchase, so they don’t make an unboxing video, leave a positive review, or tout it on social media. That lack of enthusiasm and engagement reduces their customer value.   Brands suffer when price is the only consideration and the customer experience is ignored.   Agree? Disagree? #customerexperience #packagingdesign #price

🎯 The packaging error brands make without being aware of. 🎨Distinctive colours? Consumers might not care that much. Brands love using colours to show off different product varieties. But here's the kicker—84% of them do it, yet consumers only get it right 16% of the time. That's one big disconnect. ❌ Imagine launching a new product line. You carefully pick a colour—let's say red—to make your variant pop. But when it hits the shelves, most shoppers miss the connection. Why? Because what's obvious to you isn't apparent to them. The message gets lost in translation. 🤷♂️ 🌟 But there's good news. 🖼️Images tell the story better. In fact, they perform 23% better at signalling variety. A picture of fresh mint leaves for toothpaste 🪥 or blooming lavender 🌸 on fabric softener—these visuals stick. They cut through the noise, helping your product stand out in cluttered aisles. 🔑 Takeaway: If you're banking on colours alone, you might be leaving customers guessing. And guesswork isn't what you want. Next time, consider leading with images—they're clearer and more direct. They're your shortcut to helping people quickly grasp what makes your product different. By using images, brands can more effectively trigger memory recall, making them more mentally available in consumers’ minds when it’s time to make a purchase decision. Because when it comes to packaging, clarity wins. Every. Single. Time. ✅ You get the picture, right? (Pun intended.) 😄 Excellent Ehrenberg-Bass Institute work by Jenni Romaniuk, Ella Ward, Giang Trinh & John Dawes. link to research ⬇ .

🚀 Optimize Your Packaging with These 6 Game-Changing Hacks! 🚀 Small retailers, are you looking to enhance your brand, reduce costs, and create a memorable unboxing experience for your customers? Check out our latest blog post for practical tips and tricks to take your packaging to the next level! 📦✨ In this post, you'll discover: ✅ Multi-functional packaging solutions ✅ Eco-friendly materials that resonate with customers ✅ Tips for optimizing packaging size ✅ Consistent branding strategies ✅ Ways to enhance the unboxing experience ✅ Cost-effective packaging solutions Don't miss out on these valuable insights to boost your business! 💼🔝 🔗 Read the full blog post here: https://lnkd.in/gh5HsNF2 At Splash Packaging, we offer thousands of quick-ship, in-stock packaging items at competitive prices. Whether you need traditional or trendy packaging, we've got you covered. Explore our range of products today and elevate your packaging game! 🌟 #SmallBusiness #RetailPackaging #Branding #EcoFriendly #PackagingDesign #SplashPackaging

BRANDS:A brand is the most important entry barrier to a business. A product becomes a brand after creating years of consistent customer delight. Mere customer satisfaction isn't enough as a product or service creates customer delight only when it starts capturing a part of the customer's mindshare. Mindshare capture is considered superior to market share capture and indicates high product recall irrespective of price changes. A product that has captured mindshare sells more on word of mouth and need less of advertising compared to a product that has just captured market share. The ultimate point of mindshare capture is to see a brand name become a generic recall for the product. For instance, people talk of getting a paper photocopied as getting it 'xerox, decorative laminates are termed as Sunmica, or chocolates being popularly known as 'Cadbury.

Is your brand suffering due to poor quality packaging? Flimsy, creased, and cheap-looking packaging can speak volumes about your brand's quality. Even with a great design, subpar packaging materials can significantly impact your sales and customer retention. Here's why it matters: - First Impressions: Your product's packaging is often the initial physical touchpoint with consumers. Durable, well-crafted packaging creates a positive first impression, signaling premium quality and worthy products. - Brand Consistency: High-quality packaging reinforces your brand's identity and ensures consistency, guaranteeing customers receive the same high standard with every purchase. - Enhanced Customer Experience: Well-designed packaging enhances the unboxing experience, making it memorable and shareable on social media, boosting brand promotion potential, especially on platforms like TikTok. - Product Protection: Sturdy packaging safeguards your product during transit, ensuring it reaches customers in pristine condition, reducing returns, and increasing customer satisfaction. Investing in quality packaging can highlight your brand's true value and establish enduring consumer trust. Don't let poor packaging undermine your brand's potential, choose Readability for quality that lasts. #Packaging #BrandIdentity #CustomerExperience #QualityMatters