TOGETHER GROUP AND THE FUTURE LABORATORY REPORT: NEW CODES OF LUXURY IN SAUDI ARABIA
Exciting to see this being released! My first trip to Saudi Arabia was way back, over 20 years ago. Comparing that to the experiences I made during my most recent travels, it‘s hard to believe that I was visiting the same country, and few might have been able to envision the level of socio-economic development achieved particularly in the recent years - blending the past and heritage with a breathtaking vision for the future.
Saudi Arabia is emerging as an influential hub for luxury – one that is opening its doors to the world and embracing transformation at a remarkable pace and scale. So we thought it was about time to cover these developments in a report which we trusted to be led by The Future Laboratory.
They analyzed the key trends shaping luxury locally, with case studies and interviews, to create a clear view of the consumer insights and key success factors for luxury brands, experiences and destinations.
„Not only does this research dispel many pseudo-luxury stereotypes, but it also shows how these new codes of luxury are being co-created from the inside out rather than from the outside in“ as Alex Hawkins has summarised it perfectly.
PLEASE NOTE:
The Future Laboratory will offer a free webinar event on February 20, 2024 at 2pm KSA, (11am GMT), to present a clear view of the key success factors for a new generation of experiences, destinations and brands.
You will have the opportunity to discover unparalleled and meaningful insight into the emerging trends, shifting mindsets and new behaviours among the Kingdom’s luxury consumers. You will also gain exclusive access to insights from entrepreneurs at the forefront of Saudi Arabia’s cultural industries, coupled with proprietary data from The Future Laboratory’s FuturePoll™ survey of affluent KSA nationals.
To coincide with the event, we will be launching an accompanying New Codes of Luxury in Saudi Arabia report, which will be available to download free on the day.
Looking forward to virtually meeting you there!
Last but definitely not least, I would like to thank the many people that supported the creation of the report, including HH Prince Bandar bin Saud bin Khalid Al Saud, Abdullah Al Azzaz, Jana Bader, Rae Joseph, Razan Alazzouni, Sinan Al Saady, Rosanna Chopra, Skye Fisher, Myf Bagnold, Mark de Cocinis, Nahla AlHumaid as well as from the Together Group agencies Martin Raymond, Christopher Sanderson, Alex Hawkins, Fiona Harkin, Ada Renedo, Georgia Fendley, Mark Noe, Rachel Ingram, Andrew Lister, Oliver Hicks and Jonathan Travers-Smith 乔升.
#luxury #lifestyle #fashion #beauty #hospitality #travel #brands #culture #leadership #transformation #innovation #SaudiArabia #future #trends #consumerintelligence
Brad Fry Paul Sheehy Adam Moore Rodrigo Tobal Pereira Angus Cross
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