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#LeaderBrief: This is an insights deep-dive from an informative and insightful session between Vivek Malhotra, Group CMO & COO – Consumer Revenue, India Today Group, and Sanjay Jaju, Secretary – Ministry of Information & Broadcasting, Government of India. Entitled Digital India – Innovations and Opportunities in the Digital Entertainment Landscape, the session saw respected bureaucrat Jaju speak with Malhotra about the rapid growth of the digital media and entertainment sector in India, highlighting the surge in internet and smartphone users and digital content consumption. The media industry — especially digital media — is booming, with significant growth in film and gaming industries. Link in the comments #mediabrief #IndiaTodayGroup #GovernmentOfIndia #MinistryOfInformationAndBroadcasting #VivekMalhotra #SanjayJaju #DigitalIndia #DigitalEntertainmentLandscape #innovations #opportunities #digitalmedia #entertainmentsector #contentconsumption #filmindustry #gamingindustry #IAMAI #smartphoneusres #OTT #LeaderBrief #digital #mobile #media

About 86 per cent of Internet users or 707 million people in India enjoy OTT audio and video services, making it the top use-case for Internet in the country... Read More At:- https://lnkd.in/g65gqHFJ #ottaudio #videoservices #internet #country #ott #news #newsfeed #NewsUpdate #dailynews #IBWNews

Here are the #ADSWELOVE from the last week. Do let us know which is your favourite. Adani Group Indian Premier League India Apple ZOYA - A TATA Product OnePlus Netflix Goibibo #PowerofPrint #AWL #TimesofIndia #TOI #ImpactfulAds #ADS #ADsWeLove

Jio Though I don't post anything online but I couldn't stop myself today from sharing the most shocking service provided by none other than esteemed Reliance Jio. On 29-Jul-24, I got Jio Air fibre installed at my home thinking that it'll fulfil all my digital requirements without any interruption, i.e. a reliable internet connection, entertainment, etc. Firstly, the product was missold by stating that Jio Air fibre will provide 800+ live TV channels which was a blunt lie because I later realised that they don't provide access to any of the TV channels, rather what they do is link their set top box to various OTT platforms and show the episodes which are available on the respective OTT platform. For e.g. if I want to watch Sony HD, when I'll click on Sony HD channel then it'll route me to Sony Liv OTT app and I can watch latest episode available on the app which runs in 24 hours lag. Liar! Secondly, their brand's tag line is Digital life which I found the most hilarious part because last night my Air fibre went down. I called up their CC in the morning to register a complaint and guess what, an engineer appointment was booked for 11-Aug-24 3-4pm slot which means I'll be without internet for more than 72 hours. They don't have any prior appointment available to get the issue resolved. Strongly recommended not to buy Jio Air fibre.

The 2023 Connected TV stage is set and #Roku is stealing the show, with nearly 46% of #CTV being watched via a Roku device! 🤩 ⭐️ #Roku may be the star but #Samsung, #Amazon, #LG and #Vizio lag not far behind.    So why is this important for advertisers and brands? Understanding your target audience’s viewing behavior and their preferred devices allows you to strategically place your brand where your audience is.    Meet your audience at the right time, on the right device with Siprocal.  

It was a pleasure to meet Rohan Jain from Sony Pictures Networks India and engage in a meaningful discussion about the future of regional content on Xiaomi Technology #CTV & #MIUI platforms. As regional content continues to rise, we explored how vital it is for the growth of the content and OTT business, both in India and globally. Regional content is more than just entertainment—it’s about connecting with diverse cultures, languages, and local stories that resonate deeply with audiences. Expanding the reach of regional channels, especially in a market as vast and diverse as #India, is essential for tapping into untapped segments and driving #future growth. But it doesn’t stop there—leveraging this #content for #International audiences is where the real potential lies. With platforms like Xiaomi providing innovative ways to distribute regional content, the opportunity to scale and reach global markets is immense. #Xiaomiindia #entertainment #technology #growth

#India has nearly #55cr_OTT_users: Ormax Media report 2024📊 India has 547.3 million #OTT_users, while active #paid_subscriptions have remained stagnated at 99.6 million, according to a report by #Ormax. According to recent surveys conducted in both #urban and #rural, #OTT_penetration in India is at 38.4%. The 13.8% growth in the Indian #OTT universe vis-à-vis 2023 is entirely driven by the #AVOD audience, which increased by 21%, while the #SVOD category had a 2% #decline. The average number of #platforms_subscribed to per paying audience member has #decreased from 2.8 to 2.5 by 2024. A favored #device_for_streaming video content, with 97% of the Indian OTT audience utilizing #smartphones, and an impressive 81% #consuming OTT content only on their #smartphones, with a #CTV audience base estimated at 69.7 million. This year's report emphasizes the critical significance of the #AVOD sector in expanding the universe. The rise is being driven by #AVOD viewers, with the majority of newcomers to the category watching video content exclusively on #YouTube and #social_media. The stalemate in #SVOD audience numbers reflects a trend in which #free_content drives #OTT_growth in small towns and rural India. #OTT #ottinsight #mediaindustry #entertainmentindustry #ottreport #ormaxreport2024 #insights #ottgrowth #ottmarket #ottindustry

The landscape of India's entertainment industry is rapidly evolving, with a significant shift towards digital platforms. The OTT market in India is expected to reach 50 million by 2024. This remarkable growth is driven by increasing internet penetration and the rise of a young population. #CholaSecurities #Stockbroker #OTTplatform #Entertainment #India #DigitalPlatform

Sony India shines bright, rising 16 ranks to claim the 5th spot in all India ranking and secured it's position as India's Most Trusted Television Brand in TRA Research 's Brand Trust Report 2024 , showcasing a 76.19% increase in rank. Samsung India become second most trusted television brand, secures the 10th position, moving up 7 spots and marking a 41.18% increase. LG India secures third place in television category, moving down 5 ranks to 14th place, reflecting a 35.71% decrease in rank. Xiaomi India drops 12 spots to secure the fourth rank in television category and 64th position in overall, showing a 23.08% decrease. Onida advances 2 places to the 72nd position, marking a 2.70% increase in rank and secures 5th rank in television category. Congratulations to all the brands for their performance in the Televisions Brands category of the Brand Trust Report 2024! Visit https://lnkd.in/d3p6xAhB for more insights #TelevisionBrands #MostTrustedBrands #BrandTrust #BTR2024 #TRAResearch #MarketResearch #MarketIntelligence

I have been watching television from an early age. It was a wooden box with a curved screen placed in our drawing room. It showed programs aired by Doordarshan every evening and on Sunday morning. Asian games were held in 1982, and Doordarshan started the transmission of programmes in coloured. Colour televisions were introduced, and we also bought one. Now the color TV came with a remote and Doordarshan extended its program timings. Serials like Hum Log and Buniyad started. It used to be like a curfew every Sunday as everyone watched Ramayana. In 1991, the Gulf War ended and cable TV made its debut in India. Soon, the cables transmitting TV channels outnumbered those carrying electricity. Doordarshan was eclipsed by multiple private channels that showed programmes day and night. In years to come, cable TV gave way to Dish TV which meant 300 plus channels to view. The shape of the TV changed from a box monitor to a frame-like fixed on the bedroom wall. It felt like a Curfew in our home when my wife watched Saas bhi Kabhi bahu thi. It lasted so long that the Saas became Daadi. The news channel also started competing with entertainment channels and now many people find news channels to be more-funny. Out of the three televisions at my home, only one has DTH. The other two are connected with gaming consoles and OTT. My sons do not watch any of the idiot stuff transmitted by TV channels. Even me and my wife’s viewing habits have changed drastically. We have stopped watching satellite TV channels and have shifted to YouTube and OTT programs. It is to watch Formula 1 and IPL that I shift to DTH. The accessibility and control that OTT platforms and YouTube offer is what I like over traditional satellite channels. One need not unnecessarily surf channels to find a wonderful program with OTT services. I think DTH is in the last stage of the lifecycle. In the future, the smart TV will become smarter armed with AI. It will detect the person's mood in front and immerse him in entertainment automatically to elevate his feelings to a state of joy. #media #entertainment