Samsung Ads APAC

🚀 August has been an eventful month for Samsung Ads! From welcoming new talent to a slew of impactful events, not to mention producing updated snapshots on the latest CTV insights, we’ve been buzzing with activity. Don’t miss out on all the action and updates—click below to catch up on everything that’s been happening this month! #SamsungAds #CTV #MarketingTrends #NewBeginnings #Innovation #SamsungTVPlus

Recently some of the Samsung Ads APAC team were able to attend the IAB Australia Gaming Summit held in Sydney, which brought together some of the brightest minds in advertising and marketing to explore the future of gaming. So many interesting trends and points were covered, but below are 5 key gaming trends coming out of the US, which are believed to shape the industry worldwide: Cloud Gaming: With pioneers like Microsoft’s Game Pass leading the charge, cloud gaming is emerging as a major growth area. Advertisers and tech partners should explore opportunities to leverage this rapidly evolving space. 🌐 Personalized Retail Integration: Imagine targeting consumers with hyper-personalized ads based on their gaming and shopping behaviors. Retail networks are collaborating with gaming platforms to create tailored experiences that enhance the gamer’s journey. 🛒🎯 Virtual Reality & Metaverse: The VR and metaverse landscapes are expanding, presenting new avenues for immersive gaming experiences. This growth offers fresh opportunities for engagement and innovation. 🕶️🌌 AI and Timely Experiences: AI is enhancing gaming with timely and relevant experiences. Brands should harness AI to create more personalized and engaging ad experiences. 🤖✨ Gaming as Social Interaction: Today’s gamers aren’t just playing—they’re socializing. Games are becoming social hubs where players connect and hang out, opening new doors for social-driven advertising strategies. 🎉👾 No doubt about it, the future of gaming is here, and it’s brimming with potential for advertisers. To learn more about gaming possibilities, feel free to reach out to your Samsung Ads APAC Sales Manager. #GamingTrends #DigitalMarketing #Advertising #CloudGaming #VirtualReality #AI #GamingInfluencers #BrandStrategy #MediaPlanning

🚀 Samsung Ads is on the move! This week our Samsung Ads South East Asia team were thrilled to bring our latest CTV offering to the GroupM Singapore office as part of our exciting roadshow. This event is a major milestone in our mission to transform TV advertising in the region. A special shoutout to Mindshare for launching the very first financial services campaign in Southeast Asia using our CTV platform, with UOB leading the way. This collaboration highlights the power of connected TV in driving innovation for brands in the finance sector.eir innovative approach, including clever TV advertising theme puns for snacks, showcases how connected TV can drive brand innovation and engagement in the finance sector. Thank you to the teams at Mindshare and GroupM for your partnership, and thank you to Jolene Sng, Tushar Tyagi, Sammy Elazab, Clare Tan and Abigail Lim for helping to make this roadshow event a success (and organising the TV-advertising themed snacks!) We’re just getting started! 🎉 #SamsungAds #CTV #Innovation #DigitalAdvertising #Mindshare #UOB #GroupMSingapore

Exciting News! 📢 Samsung TV Plus in India has made a significant leap in its content offerings by launching two new FAST (Free Ad-Supported Streaming TV) channels - Aaj Tak HD and The Lallantop. These channel launches also mark TV Today Network's first venture into the FAST arena in India! This landmark collaboration offers exciting opportunities for both viewers and advertisers. For viewers, it means access to India’s premier HD news channel and a leading digital-first news brand directly on their connected TVs, offering unparalleled news coverage across business, politics, entertainment, and more. For advertisers, this expansion represents a valuable opportunity to reach a growing audience on an increasingly popular platform. As Samsung TV Plus India continues to enhance its offerings, it provides a dynamic environment for brands to connect with engaged viewers in a premium, ad-supported setting. A big thank you to Kamal Mahajan, Salil Kumar, Prabhvir Sahmey, Kunal Mehta and Vivek Mishra for helping to bring this partnership to life! #Samsung #CTV #India #Entertainment #News

🎄 The hugely popular Christmas Movies Channel is making its return to Samsung TV Plus in Australia and New Zealand this November and December, featuring a non-stop stream of your favourite festive films! With the holiday season being one of the most competitive and lucrative times for advertisers, this is your chance to shine! This year we're providing brands across both territories with the opportunity to sponsor this channel favourite, giving them the chance to elevate their brand’s presence and capture the festive spirit with premium integrated assets on Samsung TVs. Don’t miss out on the chance to maximize your reach, cut-through, and engagement during this high-impact period. Reach out to your Samsung Ads APAC Sales Manager today to discover how you can stand out this Christmas! 🎅 #SamsungAds #HolidayMarketing #ChristmasMovies #BrandSponsorship #SamsungTVPlus #AdvertisingOpportunity

In 2023, households with Samsung TVs collectively streamed an astounding 1.73 billion hours of content in Australia. 🤯 That’s not just a number—it’s a testament to the seismic shift in how consumers are engaging with television. For advertisers and marketers, this presents a prime opportunity to rethink and diversify your media strategies. Here’s why: Audience Engagement: With such high streaming time, viewers are more engaged, making them more receptive to targeted ads. Innovative Formats: Streaming opens doors to interactive and immersive ad formats that enhance brand recall. Diversification: Adding TV streaming to media plans helps to connect with audiences moving away from traditional cable. In a landscape where streaming continues to dominate, leveraging this data can be your competitive edge. Embrace the shift, innovate your approach, and connect with your audience like never before. 🌟📺🚀 #Marketing #Advertising #Streaming #SamsungTV #MediaStrategy #AudienceEngagement #DigitalMarketing #Innovation

🚀 Maximizing Marketing Impact with Connected TV (CTV) 🚀 As we navigate a fragmented media market, integrating CTV more strategically into your marketing plans can be a game-changer. A recent study by Yahoo, Amplified Intelligence, and OMG has highlighted a crucial finding: CTV ads are leading the pack in capturing attention. Their study reveals that 30-second video ads on CTV achieve an impressive average of 9.7 seconds of active attention and 4.4 seconds of passive attention—far surpassing mobile and desktop counterparts. Yet, despite these compelling results, Analytic Partners data revealed that CTV is currently up to 30% underutilized in marketing plans relative to the ROI it delivers. This underutilization suggests a significant opportunity for marketers to refine their strategies and leverage CTV's proven effectiveness. The study also examined the impact of advertisement placement and what devices (desktop, mobile etc.) consumers were more likely to buy a product/service from. Learn more about the study here: https://lnkd.in/gZuzZARZ 📈📺 #MarketingStrategy #CTV #Advertising #ROI #DigitalMarketing #AttentionEconomy

🚀 The Streaming Revolution: Opportunities for Advertisers 📈 As the landscape of entertainment evolves, so does consumer behavior. Recent data from Kantar highlights a significant shift: the number of Australians subscribing to ad-supported video-on-demand (AVOD) services has nearly doubled in just one year, skyrocketing from 962,510 to 1.8 million. Why the surge? Consumers are increasingly embracing AVOD options to trim their entertainment budgets. This growing preference for AVOD and other alternative streaming models like FAST (Free Ad-Supported Streaming TV) presents a golden opportunity for advertisers. With more choices for consumers and a higher tolerance for ads, the TV advertising space is ripe for diversification. It's the perfect storm for advertisers looking to expand their reach and optimise their spend across diverse platforms. 📊✨ Click here to read more: https://lnkd.in/gvDMJq62 #Advertising #Streaming #AVOD #TVMarketing #ConsumerTrends #Media #MarketingStrategy

🎉 We’re thrilled to celebrate Cathy Oh, CMO of TV & Mobile Service Business and Samsung Ads, for her recognition at Ad Age’s Leading Women event in New York! Cathy's leadership and dedication as a founding member and the first female VP of the North America Service Business Team has been crucial in shaping Samsung Ads. Her role as a mentor and Women+ executive sponsor highlights her commitment to empowering women. Certainly from the perspective of Samsung Ads APAC, we’re proud to have such an inspiring leader at the helm of the Samsung Ads team. Congrats, Cathy!

This just in! Samsung Ads India had an amazing time at the recent exchange4media Business Leaders Retreat, held last week from August 8th to 10th! 🌟 It was a privilege to have some of our Samsung Ads India team be part of the event, connecting with industry leaders and exploring innovative approaches as we look ahead to 2025. Our Head of Sales, Nishit Kanchan, even took to the stage to share groundbreaking insights on #CTV (Connected TV). Nishit’s presentation highlighted the transformative impact that integrating and utilizing Connected TV strategies can have for advertisers, showcasing how this medium can drive unparalleled engagement and effectiveness. Thank you to exchange4media for hosting such a valuable retreat and to all the participants for the engaging discussions. Here’s to embracing the future of advertising! #CTV #Innovation #Leadership #Partnership #SamsungAds