Samsung Ads APAC’s Post

🌟 Exciting times at Cannes Lions! 🌟 GenB TV’s first Cannes Lions. We are eager to connect with CTV SSP's, Agency CTV Trade Desks, and CTV Vendors who can assist us in filling inventory across multiple countries. Our focus extends to #SouthAfrica #India #Indonesia #Malaysia #Philippines #Thailand #Vietnam, #MENA Regions, #UK #US #Europe Regions, and #LATAM Regions. As Rob Cukierman, LoopMe's chief product officer, said: "We are stepping into a new golden age of media choice, with connected TV (CTV) emerging as a significant player alongside mobile gaming and social video. Marketers now face the challenge of navigating the fragmentation resulting from this plethora of media options." As consumer behaviors evolve across various viewing platforms, understanding their preferences becomes paramount. Insights from recent LoopMe research highlight the diverse media consumption habits of consumers, shedding light on the importance of a holistic multi-channel approach. Let's explore the opportunities together and shape the future of advertising! #CannesLions #CTVAdvertising #MediaChoice #MarketingStrategy #LoopMe #ConnectedTV #ConsumerInsights #AdvertisingTrends #DiversityMediaInc #BrandEngagemen

Introducing the first edition of "Get Smart with mediasmart" for the Malaysia market! This is the initial result of numerous insightful discussions we've had with key Industry leader from the Malaysian digital industry. Stay tuned for more videos and updates in this space!

1. The CTV universe is expanding across both metropolitan and non-metropolitan areas in India. 2. There are now 41.89 million addressable households across the country with access to CTV. 3. The growth in demand for CTV content has coincided with the expansion of the CTV universe. This suggests that more and more households in India are adopting connected TV technology, leading to increased demand for CTV content. This trend is likely driven by factors such as: - Increasing internet penetration - Rising affordability of smart TVs and streaming devices - Growing popularity of online streaming services - Desire for personalized and on-demand content What’s really more exciting for us is the innovative solution & offering to advertisers. #GroupMAdvancedTv

Fabio Manassero, Senior Sales Manager Italy, Samsung Ads spoke today at #Engage Conference in Milan on the evolving TV landscape. Some of the key challenges discussed were: ➡ Perceived complexity in the CTV market, especially in #Programmatic and how to overcome. ➡ Awareness about the value of data. ➡ Need for unified organisational structures to unlock CTV potential. ➡ Samsung Ads is addressing these by offering native ad formats on Samsung TVs and through FAST channels on Samsung TV Plus EMEA. Alessandro Piatti from Dentsu highlighted the shift towards a "total TV" approach, integrating digital and TV, with a focus on unified CTV measurement. Giada Guglietti shared Nespresso's strategy, blending #CTV, #VOD, and linear TV to drive engagement and reach new audiences, while overcoming measurement challenges with partners like #Auditel and #Nielsen. Interested to find out more about Samsung Ads? Click here: https://lnkd.in/exnpVBn5 #SamsungAds #DataDrivenMarketing #CampaignOptimization #FAST #TVAdvertising

CTV building brands, big and small | Thank you Campaign Asia-Pacific There is no question that Connected TV is booming across Asia Pacific. There is also clear evidence, as a channel, it can deliver against full-funnel objectives with an over-index on building brand. Across the Asia-Pacific region, CTV is forecast to add 167.8 million sub-OTT users between 2023 and 2027 (55% of global users). The current challenge for many mid-sized brands and advertisers is access, access to either publishers or via partners due to higher budget minimums. StackAdapt removes such artificial barriers, partnering with brands large and small to access CTV and deliver meaningful outcomes across the APAC region. More detail can be found in the link below.

電視廣播有限公司（「TVB」，股份代號： 00511. HK）發布二零二四年度中期業績。   香港電視廣播分部的收入於本期間錄得20%增長，主要是受益於新客戶以及藍籌金融集團及消費品牌等回頭客戶，致令廣告收入錄得21%的增長。   OTT分部方面，由於更多廣告商借助myTV SUPER平台廣泛覆蓋能力的優勢，數碼廣告收入上升39%。而myTV SUPER平台的每月活躍用戶人數於本期間更達到200萬名。   期內，我們亦進一步擴大大灣區市場的業務版圖。翡翠台及明珠台在廣東省的每月平均收看人數超過2,700萬人，我們推出全新的跨境廣告產品，助力中港兩地的廣告客戶搶佔此蘊藏巨大潛力的市場。   更多詳細資料 https://lnkd.in/g2Y4Kufp   Television Broadcasts Limited （「TVB」，Stock code： 00511. HK）announcement of 2024 interim results   Our Hong Kong TV Broadcasting segment achieved 20% revenue growth during the Period. This was driven mainly by a 21% increase in advertising income as we brought new clients on board and welcomed back more clients, including blue chip financial groups and consumer brands who had not advertised on our platform for some time.   In our OTT segment, digital advertising income jumped 39% as more advertisers took advantage of the broad reach of our myTV SUPER platform, which had 2 million monthly active users during the Period.   Adjacent to Hong Kong, we further expanded our presence in the Greater Bay Area market during the Period. With our Jade and Pearl channels seen by over 27 million average monthly viewers in Guangdong province, we launched new cross-border advertising products that enable our advertising clients on both sides of the border to reach this lucrative market.   For more details https://lnkd.in/gEBn5BbG   #TVB #myTVSUPER #TVBMS #advertising #GBA

With this news jointly agreed by PLDT and ABS-CBN Corporation, SKY Cable Corporation will continue its broadcasting operations beyond February 26, the supposed final broadcast date for the cable TV service provider. Its broadband operations remain unaffected as well. “We thank all our SKY subscribers for their continued patronage and support. We remain committed to providing the same level of customer experience and service for both our cable and internet services,” the company said. #acquisition #cabletv #philippines ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

India holds the position of being the third-largest video market, Insights from the APAC Video Industry -Media Partners Asia Report. Unlocking the dynamics of a thriving APAC video landscape valued at $145 billion, the report forecasts a robust $165 billion industry by 2028. Published in December 2023 by Media Partners Asia, it delves deep into 14 markets, spanning Free TV to UGC, offering detailed profiles, Media Partners Asia insights, and key performance indicators. Witness the transformative shift from traditional TV to online platforms, shaping the future of content consumption and engagement. APAC Video Industry Overview: ·  Valued at US$145 billion in revenue today. ·       Expected to grow to US$165 billion by 2028. ·       Undergoing a significant shift from traditional TV to online platforms in consumption, engagement, and monetization. Report Details: ·       Offers a comprehensive guide covering users, subscribers, consumers, and advertising expenditures. ·       Encompasses Free TV, Pay-TV, SVOD, Premium AVOD, and UGC/Social Video. ·       Analyzes mobile and fixed broadband sectors. Market Coverage: Covers 14 markets, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam. Content of the Report: ·       Analyses key performance indicators (KPIs) across Free TV, Pay-TV, online video, and broadband categories. ·       Features a pricing and packaging database for all individual markets. Secular Shift to Online: ·       Emphasizes a secular shift in the industry from traditional TV to online platforms concerning consumption, engagement, and monetization. Revenue Growth Projection: It predicts substantial growth, with the industry expected to reach US$165 billion by 2028. This summary encapsulates the key aspects of the APAC video industry and the comprehensive report, providing insights into market dynamics, growth projections, and the evolving nature of consumer behavior. Key Players in APAC market In 2023, Asia-Pacific (APAC) online video revenue was dominated by eight major companies, collectively holding a significant 65% share. These key players include AmazonPrimeVideo, ByteDance (including TikTok), Disney+ Hotstar, Google-owned YouTube, iQIYI.com, Meta (video), Netflix, and Tencent, as reported by MPA. Beyond China, local competitors such as Jio Cinema and Zee-Sony in India have demonstrated successful competition and scalability #ott #apac #videomarketing #digitaladvertising

📺✨On October 1, Samsung Ads' Karl Meyer will be taking part on a panel at the Amagi Corporation FAST Conference in Los Angeles. The session, "TV Audiences Have Shifted to FAST: Learn What Advertisers Expect from Supply Partners", will dive into how the ad industry is evolving as audiences move from linear TV to FAST channels. Key topics include: ➡️ How FAST channels are addressing traditional TV ad industry needs ➡️ Expectations for supply partners from agencies and programmatic partners ➡️ The future of ad innovation, performance TV, and shoppable ads #AmagiFAST #SamsungAds #FASTChannels

Saw trade desk video ad,when my Jio TV was on ideal state. I usually speak about adtech with colleagues and clients around the world. Hence it is proved mobile and TV both are listening to our voices based on that relevant ads are displayed. Jioads team showing tradesk ads so that advertisers can buy from trade desk. #adtech #ctv #brandawareness #publishers