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From this week's Week in Charts: The US ad market jumped 14 percent YoY in July 2024, according to figures from Guideline, with the Olympics driving ad spend at the tail end of the month. Guideline estimates that without the Olympics, growth would have been 8 percent YoY, while national TV ad spend would have actually been down by 7 percent YoY. Sign up to the newsletter to receive the weekly insights: https://lnkd.in/dfdFn2Ce

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When confronted with declining market demands and limited resources, what strategies can marketers employ to reverse the trend and drive maximum business impact? Using a data-drive CTV strategy on The Trade Desk, LG was able to achieve better campaign KPIs, positive brand awareness and ad recall targeting potential buyers across the U.S. Read more about the case study here! #ctv #programmaticadvertising #datadrivendecisions

Dentsu Creative India has won the digital marketing account for four Sony TV channels - Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2. Dentsu will manage the social media presence and online campaigns for these channels. Dentsu Creative will use its digital strategy and creative expertise to boost audience engagement and deliver on business goals. This new partnership marks an important account win for dentsu as it takes on the digital duties for these leading entertainment brands. #digitalamarketing #socialmedia ________________________________________________ Want to be in the loop of all the action, Follow Akshay Kamble for more thrilling updates 🚀

DVB-I and Targeted Advertising are increasing the relevance of #HbbTV to broadcasters and platform operators, driving next-generation applications and revenue sources. The further key conclusions of the HbbTV Symposium and Awards 2023 can be found at https://lnkd.in/edN_hyAH. #HbbTVNaples #HbbTVAwards

Can we stop saying that DOOH is 100% fraud-free? From misclassified venue types and distorted impression figures to incorrect operating hours, fraud can, and does, exist in DOOH. As more advertiser demand flows to DOOH, especially through programmatic pipes, we need to own what we are and what we are not. We are a media channel in which an overwhelming majority of DOOH networks are fraud-free. And, that should be good enough to earn greater demand from digital buyers.

Mastering Moments: Casino Online Ca Experts On The Evolution Of Mastercard’s Creative Ad Campaigns Advertising can be tedious, but major brands and companies know they can not survive without it. Also, from time to time, an ad hits the mark more than it annoys the audience. This happened back in 1997 during the evolution of Mastercard’s Priceless video. https://lnkd.in/eWjkMups #Advertising #marketingvideo #onlinecasinos #iGaming #BrandStrategy #femaleentrepreneurs #lifeexperiences #Mastercard #CreativeCampaigns #MarketingExperts #AdvertisingTrends #DigitalMarketing #adcampaigns #CasinoIndustry #creativeadvertising #BrandEvolution #MarketingTips #CreativeAdvertising #MarketingStrategy #BrandGrowth Mastercard Leo Burnett India Ogilvy

#Retarget Site Visitors on Connected TV: Why is it important? Retargeting site visitors across all devices will help to improve the performance. In recent years, ad consumption through Connected TV improved due to the smart TV population and rising broadband services. This article will discuss Connected TV retargeting and how it is important for campaign success. Read More : https://lnkd.in/gxNJAZk2 #ctv #programmaticadvertising #connectedtv

Please join us as we discuss the ever important topic of identity. Especially as it powers through from audience activation through to outcome, in a privacy centric and consumer first way!

Can you communicate an effective message in just 10 seconds? These Vodafone ads from 2005, created by JWT, demonstrate that you can turn the timelength to your advantage. In a world of extortionate mobile rates where people are most concerned with keeping calls short, the medium becomes the message. #advertising #vodafone