☀️Thank you to all who attended Samsung Ads Canada's Summer Soiree last week where we celebrated the work with our Canadian clients that drove impactful outcomes this year! The evening was a perfect complement to our inaugural Samsung Ads Canada Innovation Day in June, where we unveiled new research on the popularity of FAST (Free Ad-Supported Streaming TV) viewership in Canada. With such a vibrant group of clients, we can't wait to see what the future holds for our Canada team. Interested in learning more on our latest solutions? Reach out to your Samsung Ads Canada representative. #SamsungAds #SmartTV #CTV
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A new article by Business Insider examines the increasing popularity of smart TV and CTV (Connected TV) in India and how this shift is changing the way programming is consumed and monetised. As more and more of India's TV homes become CTV homes and consumers' viewing habits change, a growing number of companies selling these TVs are investing in the real estate on their screens, particularly around content discoverability. Samsung Ads India's Senior Director Prabhvir Sahmey contributes to this discussion, highlighting Samsung Ads own investment in content on its Samsung Smart TVs, not only contributes to changing viewing behaviour but provides new opportunities for advertising. #CTV #streaming
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🚨 Important Update for Optimum Customers Optimum has recently updated their cable boxes, replacing the older Scientific Atlanta models with new Samsung Electronics streaming boxes as part of their fiber upgrades. While these new boxes offer enhanced features and performance, they are not compatible with control systems like Savant Systems or Control4 This means that if you use these systems, you will lose the ability to control your Optimum cable box. Here are some alternative solutions: 1. Optimum App on Apple TV: You can use the Optimum app on Apple TV to stream content directly, bypassing the need for the new cable box. 2. Other Streaming Providers on AppleTV or other Streaming Device: We highly recommend switching to another streaming service. Our personal favorite is YouTube TV, but other excellent options include Hulu, FuboTV, and more. These services integrate well with control systems like Savant and Control4, ensuring you maintain a seamless viewing experience. We understand this change might be inconvenient, but we are here to help you navigate through it. Please reach out at support@hteny.com if you need assistance setting up any of these alternatives. Stay connected and enjoy your upgraded experience! #HomeTechnologyExperts #OptimumUpdate #SmartHome #Savant #Control4 #Streaming #HomeAutomation #YouTubeTV #Hulu #FuboTV
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TVision's Q1 2024 State of CTV report is out now! This issue is presented in partnership with DoubleVerify and introduces DV Authentic Attention® for CTV. TVision measures what was once unmeasurable — how people really watch TV! In this report find: - The average # of CTV apps households are tuning into - Household reach by top CTV Apps - How Ad Attention has changed from Q4'23 to Q1'24 across CTV and Linear - How Ad Attention differs by Position in Pod, Pod Length and Pod Duration - DV Authentic Attention® for CTV's Exposure and Engagement Index findings by Daypart Download the Q1'24 State of CTV report here: https://bit.ly/44ZpeEZ
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Motorola Wave PXT is shaking up video streaming with a new 3-month subscription! 📱📺 For just $9.99, users can dive into a vast library of movies, TV shows, and live events. This discounted subscription not only saves you money but also grants access to exclusive content, including sports and entertainment events. Imagine streaming your favorite show on your smartphone during your commute and continuing on your smart TV when you get home. The app's support for multiple devices makes this seamless experience possible. Why consider this? 1. **Cost-effective:** Save more compared to regular monthly subscriptions. 2. **Convenience:** Stream on multiple devices, anytime, anywhere. 3. **Exclusive Content:** Enjoy access to special events and unique programming. Are you ready to enhance your entertainment experience? 🎬 Comment below and share which feature excites you the most! 👇 #MotorolaWavePXT #VideoStreaming #TechNews #Entertainment #MobileApp #SmartTV #StreamingServices
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Boost Your Hisense Roku TV Performance: Learn How to Clear Cache Like a Pro! 💡✨ #TechTips #RokuTV #Hisense #PerformanceBoost https://lnkd.in/d5Vaa8xe
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Media Research Executive & Consultant | Media Insights and Multiplatform Analytics | Programing Audience & Ad-Sales Growth | Marketing Optimization
This article brilliantly illustrates how the pursuit of profitability has led to increased prices, consolidation, reduced original content, and the reintroduction of advertising - echoing the cable TV model of past. It's fascinating to see how the industry has come full circle, balancing consumer demands with economic realities. What's the next disruption that could reshape the media landscape?
All of this was predictable at the dawn of the OTT era. And was predicted, by myself and others. The vision of “all the content you want, only the content you want, when you want it, on the devices you want, ad-free and for less than the cable bundle” was clearly never going to last.
Streaming TV has finally become profitable – by returning to the cable playbook
thedrum.com
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Maria Rua Aguete : #SmartTV makers zone in on #advertising opportunity #CTVWS Smart TV manufacturers are likely to continue to focus on building an advertising business given the superior margins available from this business compared with selling hardware, according to data released by Maria Rua Aguete, senior research director, #Omdia, at the Connected TV World Summit in London today. However, the smart TV ecosystem remains highly fragmented, with multiple suppliers and different OS platforms and big regional variations in which supplier and OS dominates around the world. According to Omdia, profit margins from CTV advertising in 2022 were in the order of over 50%, while globally, margins from the sale of TV hardware were less than 1%. Stuart Thomson Digital TV Europe https://lnkd.in/dx4sZrPj
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Insight, Market Tracking, Benchmarking and Strategic Guidance to the senior management of leading Pay Television, Telecommunication and Streaming Video businesses worldwide.
STREAMING VIDEO: Despite being a market where broadcasters are making great strides in moving to a streaming model, and with TV manufacturers such as SAMSUNG reporting that a high percentage of TVs sold in Australia are never connected to an antenna, Australian consumers wanting to migrate fully to IP still face some restrictions. Even whilst Hubbl's current marketing is promoting TV without cumbersome coax cables, those attempting to watch free TV in Australia without a digtal terrestrial antenna or satellite TV service may find their sports viewing options are somewhat limited. Anyone trying to watch AFL games on Channel 7 via IP, be that via a PC browser, via the 7Plus app on smart TVs, streaming devices or a Hubbl that's not connected to DTT are greeted instead with repeats of Border Patrol with this scrolling message: 'Sorry! We don't currently have the rights to stream the AFL on 7plus. To watch the game, tune in on broadcast via your aerial, or find more of your favourite shows on 7plus. Stay tuned - the AFL rights are coming, live and free, from season 2025'. Sometimes I think it is useful to flag and illustrate these occasional exceptions so we can better understand the challenges of legacy sports and other content rights agreements in a rapidly changing TV landscape. 7plus (seen via an IP connected Hubbl) June 2024 #7plus #afl #iptv #sportsrights #streamingvideo #samsung #australia
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CoFounder & CEO. inoRain LLC is presenting OTT/IPTV solutions on MWC24 #MWC24 #inorain
Continuing the last topic on why you as a mobile operator you should start an OTT business without hesitating, we decided to give you some major names that expanded by entering the market of OTT.📱 Read more. 👇
Continuing the last topic on why you as a mobile operator you should start an OTT business without hesitating, we decided to give you some major names that expanded by entering the market of OTT.📱 -AT&T at United States: AT&T has been involved in offering OTT services through its streaming platforms like HBO Max and later announced that AT&T OTT becomes DirecTV Stream offering all under one solution. -Verizon at United States: Verizon has explored OTT opportunities withe Verizon Stream TV and later offered his users alternative for Netflix, Disney+ announcing +Play, a new platform exclusive to Verizon customer 📺 -Telefónica in Spain: Telefónica has been active in the OTT space, providing services such as Movistar+ for streaming content and even take it to the next level by relaunching it in 2023. Telefonica entered the OTT market based on two pillars: Pay TV or Premium pay TV and SVOD or subscription. -Vodafone: Starting in 2015 their OTT solutions, today, it serves 22 million TV subscribers and is the leading pay TV provider in many major markets 🌐 -Orange France: It started OTT business and launched its Orange Cinema Series pay TV service increasing its income. I think these are enough proofs for you to elevate your business and increase your revenue.💼💰 🚀 Let`s meet and give a start https://lnkd.in/eMqFQP8G 📍 Where: MWCBarcelona,Hall 7, Stand 7G15, Section 4 📅 When: February 26-29 #MWC2024 #MWCBarcelona #InorainOTT #OTTSolution #MobileApps #OTTPlatforms #Smartphone #SmartTVSolutions #TVApps #StreamingPlatform #B2B
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