Samsung TV Plus’ Post

𝗞𝗲𝘆𝘀 𝘁𝗼 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 #𝗥𝗲𝗮𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟱? #𝗦𝗽𝗼𝗿𝘁𝘀 & 𝗟𝗶𝘃𝗲 𝗧𝗲𝗻𝘁 𝗣𝗼𝗹𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 Why do these live events still draw real-time viewing? #FOMO mostly. But also, as anyone who watches recordings of live sporting events like #Formula1 or #PremierLeagueFootball can attest, it is nearly impossible to avoid seeing outcomes if you have electricity. Why are these events important to advertisers? 𝗥𝗲𝗮𝗰𝗵. 💥Maximizing reach involves a strategic blend of #LinearTV and #CTV for effective integrated media plans. While Linear TV remains relevant, its role has evolved alongside the surge of internet-connected devices, which has propelled CTV into prominence. 💥By combining both platforms, businesses can tap into extensive reach and real-time engagement, particularly during significant live broadcasts like sports and awards shows. 💥Linear is at the top of the funnel and provides massive reach--especially around big cultural tentpoles. CTV also helps with broad reach, but its granular, digital-like qualities also offer the ability to drive and measure real ROI and business outcomes. 𝗧𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲? As Amy Leifer notes in the linked CNBC article: "TV is TV." Embracing the synergy between Linear TV and CTV is pivotal for maximizing reach and driving meaningful results in the evolving media landscape of 2025. RLB Consulting

One 2025 Prediction You Can Count On: The Diversification of Ad Dollars. AppLovin is a part of that, but Comcast just took things to another level with their self-serve ad platform that will allow buyers to place ads across platforms like Fox, Peacock, Warner Bros. Discovery, AMC Networks, and more. This move, designed to cut into Meta's monopoly on SMB ad dollars, will further lighten competition on the most proven channels available. Time will tell just how much of an impact this will have, but there are a lot of Fidelitas clients that this solution will make sense for and we look forward to building out campaigns on the platform once it launches later this year! Link to CNBC story in the first comment.

From THR: Netflix says that users of its advertising tier have surged in the past six months, and that the ad tier now has 70 million monthly active users globally. That is up from only 40 million just six months ago, and up from 15 million a year ago. The company also reiterated that more than half of new users are subscribing to an ad tier, helping to drive that growth. For starters, the streaming giant says that it has sold out of advertising inventory during its two Christmas Day NFL games, with FanDuel and Verizon among the sponsors. FanDuel will be the official sportsbook partner, with an in-game segment featuring on-air talent; Verizon, meanwhile, will be the kickoff sponsor. Netflix also says that it is working with Nielsen to help measure viewership of the games, and will incorporate first-party streaming data to help do so (Nielsen recently received accreditation to use some first-party data to help it measure live #streaming events, including Amazon’s Thursday Night Football). The company is also working with VideoAmp on measurement, including live viewership, which will begin with WWE Raw in January. After previously announcing that it would move away from relying on Microsoft and would build its own #advertising tech stack, the company says that Canada is now operating solely on in-house ad tech, and that it will roll it out in its global ad markets next year. The growth in advertising comes at a pivotal moment for Netflix, given its major push into live programming. The upcoming Jake Paul-Mike Tyson #boxing match is likely to be the most-watched boxing match in history, and the Christmas Day National Football League (NFL) games are being marketed as a major event featuring the biggest live programming on #TV. And next year, WWE Raw will bring a more regular cadence of live programming to Netflix.

Disney’s move to open live sports ads to platforms like Google, The Trade Desk, and Yahoo was inevitable – and it’s a smart shift. As the walls between TV and digital crumble, programmatic access to premium live sports inventory is the next logical step. But this doesn’t mean the end of direct buys. With ESPN’s direct-to-consumer service on the horizon, Disney is clearly betting on a hybrid model – giving brands automated, flexible access while keeping premium tentpole events reserved for high-touch, direct deals. This isn’t just a win for brands and advertisers – it signals that real-time, data-driven ad buys are an important part of the future of live sports and marketing in general. I'm guessing more than a few reps are getting some calls and emails today to learn more. https://lnkd.in/gbJ9xJEh

Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to #programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe. In this piece by Seb Joseph, we speak to Michael Rich, Rob Bradley, and Paul Bland of Havas Media Network.

Disney opened its live sports and other entertainment to programmatic buying in real time. So far, Google, TTD, Yahoo are the DSPs involved, and Magnite on the supply side. “This is just us recognizing that more and more viewership is going there,” said Jamie Power at The Walt Disney Company, “and we need to allow our buyers, agencies and brands, to be able to connect in those real-time moments.” There has been a shift in sports streaming, and how brands buy that inventory, going from guaranteed to biddable. From Ad Age 🔗 🔗 🔗 #AdTech #Disney #ConnectedTV #Programmatic #Google #TheTradeDesk #Yahoo #Sports https://lnkd.in/e8vsuFZz

I was having coffee with a very close college friend yesterday in NYC. He works in finance and has no exposure to the media, technology and sports worlds in his day-to-day job. However, he is an incredibly astute consumer of sports in a streaming environment. He angers a lot of my friends by DVRing games and avoiding the results for days, but it's provided him with a nearly unparalleled understanding of the UI/UX of vMVPDs (virtual multichannel video programming distributors) like YouTube TV. Our conversation turned to subscription splits, advertising inventory sales and ad fill rates. As I said, this isn't your average consumer. I explained how buying YouTube TV via a Roku or Samsung device is different than buying it directly from YTTV's website, how platform inventory sales work for FAST channels and why back-up ad slates happen. During this exchange, he was asking all of the right questions about streaming television user experience. The consumer doesn't care who sold the ad inventory, why the ad didn't fill or who is getting paid on that subscription purchase. They just want a frictionless user journey and a low-load, interactive advertising experience. #media #technology #sports #streaming #advertising #subscriptions

David Dembowski, Operative's SVP of Sales, explores how the upcoming Olympics could revolutionize CTV advertising in a recent article published in Sports Business Journal. The continued growth of smart TVs and increased sophistication around the use of data and tech for advertisers, 2024 is set to be a breakthrough year for CTV adoption in Europe. The Olympics, offering 10,000 hours of diverse content, will unlock new opportunities for personalized and interactive viewing unlike ever before. Dive into more insights on how CTV will shape the future of advertising and discover what media companies can do to stay ahead in the full article linked below. #CTV #Olympics https://lnkd.in/eGygp2zp

Apple in Talks to Bring Ads to Apple TV+ Apple has apparently been in discussions with the UK's Broadcaster's Audience Research Board (BARB) to explore the necessary data collection techniques for monitoring advertising results. Currently, BARB provides viewing statistics for major UK networks including the BBC, ITV, Channel 4, and Sky, as well as Apple TV+ programming. _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

Looking to boost brand awareness and perception in a new market? Check out our latest blog post to see how Cadent Aperture Platform helped a leading sportsbook develop a market entry strategy and achieve remarkable results with cross-screen TV advertising. Read the full case study: https://hubs.la/Q02Jk4Sq0 #SportsBetting #CTV #LinearTV