Samuel Edmondson’s Post

I am thrilled to announce that I have successfully completed the sales and distribution live project of cavinkare company ,As part of my Cavinkare sales and distribution project, I embarked on visits to local shops to assess the availability of Cavinkare products. Engaging with shopkeepers, I inquired about the presence of Cavinkare items within their inventory and the frequency of visits by Cavinkare sales representatives. Through these interactions, I gained valuable insights into the distribution network and the level of engagement between the company and its retail partners. These firsthand encounters allowed me to better understand the dynamics of sales and distribution within the local market, informing strategic decisions to enhance product availability and optimize sales efforts. Through my Cavinkare sales and distribution project, I learned the importance of direct engagement with local retailers. Visiting shops provided valuable firsthand insights into product availability and the effectiveness of sales strategies. Understanding the frequency of visits by sales representatives allowed me to gauge the level of relationship building and support provided to retailers. Additionally, I gained a deeper understanding of the challenges faced by retailers in stocking and promoting Cavinkare products. These learnings underscore the significance of maintaining strong relationships with retail partners and tailoring distribution strategies to meet their needs effectively. Moving forward, I will leverage these insights to optimize sales and distribution channels, ensuring greater accessibility and visibility for Cavinkare products in the market. special thanks to Dr. Vaishali Agarwal mam , who always guiding and motivating us to do the task efficiently #salesanddistribution #management #pgdm #consumerinsights #ims #ghaziabad #liveproject

Why Sales is the Foundation of a Successful Marketing Career In many B-schools, marketing students often view sales as a less glamorous role. However, the reality is that sales is one of the most crucial stepping stones in a marketing journey. Major FMCG companies like Mondelēz International, Procter & Gamble India, Dabur India Limited, Marico Limited,etc consistently assign sales roles in India as the first task for newly recruited management trainees. As the saying goes, "You have to get your hands dirty" to understand the market truly. You must realize sales to truly learn about a company at the ground level and understand its customers. In a recent podcast, Reckitt India's Sales Director emphasized that "Sales is necessary to be a C.E.O.," highlighting how a deep understanding of sales can propel careers to the top. Link: https://lnkd.in/g-8SDDis Sales aren't just about numbers—mastering customer insights and market dynamics and building a foundation for strategic marketing.

A message to my 18k followers and ode to my career in sales. “I love sales. I didn’t fall in love with the money that came off the back of the sale. I fell in love with the skill of the language of sales and how it ultimately benefitted the prospect. I fell in love with the idea that I could do something that permeated so many different parts of my life, that affected people in so many ways, especially when it later influences someone I coached without me intervening . It was a craft that I could do and teach for the rest of my life. I committed to sales a long time ago. In fact at the age of 14 in 1993 I never forgot auctioning off a pair of Reebok Pumps I’d bought in the US and the rush that I got when they sold for 3X what I’d paid. How happy that school mate was when he now had the feeling of compression around his feet by pumping the tongue on the shoe:). All of my eggs are in this sales career basket. I focus on sales . I love sales. I’m going to do it for the rest of my life. Sales is not a dirty word, it’s the key to helping people get what they want faster. That everyone should be and could be proud of. Sales is not something you do to someone it’s something you do for someone”. #sales #salestraining #salespeople #referal #referrals #refer #prospecting #salesconsultant #salescoaching #salesleader #salesleaders #salesleadership

As an account executive in the beauty industry, I have discovered the profound impact of building strong retail relationships on driving sales and unlocking the essence of allure in my role. By establishing authentic connections with retailers, I have recognized the transformative power of collaboration and trust in our partnerships. Through understanding and addressing the needs of our retail partners, I have been able to customize our product offerings and marketing strategies to radiate confidence and charm, capturing the attention of our target audience and boosting sales. These significant relationships have sparked a sense of enthusiasm and collaboration that has revolutionized my approach as an account executive. By prioritizing and nurturing these bonds, I have tapped into a newfound sophistication and magnetism in my interactions with retailers, projecting a charismatic presence that resonates with our partners and propels our sales to unprecedented levels. In the dynamic and competitive landscape of the beauty industry, the ability to cultivate strong retail relationships not only drives sales, but also embodies a level of allure and sophistication. This fusion of collaboration, trust, and charm sets me apart as an account executive, fueling my passion for creating impactful and captivating partnerships in the beauty realm.

Good Morning friends, Just thought of sharing few thoughts and memories... When I was working with Avery India limited, I had worked with few managers. Each one had different ideas and thoughts and apply sales pressures but not harshly, GENTLY by using idioms and phrases. Some of them I am sharing it with you all in order to take everything positively. 1. What goes around, comes around. ( It means here in Sales, if you give hard work, results would come ) 2. Time and tide waits for none. ( It means here, you and me have the same time here in this world. So, don't waste time. ) 3. My tyres are getting worn out. ( Means, you're wasting your time and the manager's time. ) 4. When I had made a sales call, met a prospect who said that MD has not come to office as his daughter got matured. When I said the same to the manager, he asked me when the order would mature ? The best time of my whole career is working with Avery India limited. 1986 - 1996..

Early in my career, I tried a big marketing campaign for my restaurant. I thought it would bring in more customers, but instead, it caused a drop in sales. I felt like I had failed, but I didn’t give up. I talked to my team and customers to find out what went wrong. We went back to what had worked before, like better service and local events. Soon, our sales went up, and customers were happier. This experience taught me that mistakes are a chance to learn and get better, which has helped me in my sales career. “Failure isn’t the end. It’s just a step on the way to getting better and growing stronger.” Have you ever had a time when you failed but bounced back stronger? Share your story!

𝐂𝐚𝐫𝐞𝐞𝐫 𝐩𝐚𝐭𝐡 𝐟𝐫𝐨𝐦 𝐬𝐚𝐥𝐞𝐬 𝐭𝐨 𝐝𝐞𝐬𝐢𝐠𝐧. I started my career in the sales department of a cosmetic brand, where my main focus was working with numbers. Then one day, I decided to move into the design department. Some might say these two roles are unrelated, but I believed that design is the first touchpoint for customers, especially in B2C sales, making it crucial. Unfortunately, sales and design often operated in isolation, but I wanted to bring harmony between them. That’s why I switched career paths. I still believe in this approach today. The role of design has become even more critical—it’s now responsible for creating an impression and overall experience, not just packaging but every element that influences a customer’s decision to buy and use a product or service. I am still on this path, and it’s the path I pursue with BOTTLESS. The best part? Striving to create that harmony is incredibly fun!

𝐂𝐫𝐮𝐬𝐡𝐢𝐧𝐠 𝐖𝐞𝐞𝐤 𝐚𝐭 Berger Paints India! 𝐀 𝐋𝐨𝐨𝐤 𝐚𝐭 𝐌𝐲 𝐒𝐞𝐜𝐨𝐧𝐝 𝐖𝐞𝐞𝐤 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐚𝐥𝐞𝐬 This week at Berger Paints India was a whirlwind of learning, relationship building, and strategic planning! Let's dive into the key takeaways from each day: 𝐃𝐚𝐲 𝟕: 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐂𝐞𝐧𝐭𝐫𝐢𝐜𝐢𝐭𝐲 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧-: Kicked things off by fostering strong relationships with existing dealers through order fulfilment and backlog resolution. Gained valuable insights into the dealer landscape by streamlining payment processes and understanding their needs. 𝐃𝐚𝐲 𝟖: 𝐃𝐞𝐞𝐩 𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬-: Sharpened my product expertise by delving into the intricacies of our product catalogue. Collaborated on a project to identify and address digital lead generation hurdles faced by our Territory Sales Executives (TSIs). 𝐃𝐚𝐲 𝟗: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡-: Spearheaded product familiarization for dealers and facilitated sample distribution. Unveiled our exciting new product range to generate dealer interest and market demand. Conducted in-depth market research by visiting and engaging with dealers to uncover the root causes of declining sales and identify potential growth opportunities. ️ 𝐃𝐚𝐲 𝟏𝟎: 𝐒𝐜𝐡𝐞𝐦𝐞 𝐒𝐚𝐯𝐯𝐲 & 𝐍𝐞𝐰 𝐃𝐞𝐚𝐥𝐞𝐫 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 -: Dived deep into understanding the intricacies of our sales schemes and their lifecycle. Ensured dealer awareness of current promotional schemes to maximize sales potential. Witnessed the exciting world of new dealer onboarding at Site-4, Greater Noida, explained our product portfolio, and pricing strategies to onboard the new dealer. 𝐃𝐚𝐲 𝟏𝟏: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲-: Continued sample distribution and order collection from existing dealers to maintain strong relationships. Hosted a successful 𝐏𝐚𝐢𝐧𝐭𝐞𝐫𝐬' 𝐌𝐞𝐞𝐭 at a local dealer to connect with painters and contractors, fostering brand loyalty. Explained our innovative products and lucrative schemes designed for painters and contractors, including the 𝐒𝐢𝐥𝐤𝐲 𝐓𝐨𝐮𝐜𝐡 𝐨𝐟 𝐁𝐞𝐫𝐠𝐞𝐫 𝐏𝐚𝐢𝐧𝐭𝐬 reward program. 𝐃𝐚𝐲 𝟏𝟐: 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬-: Collaborated with the Area Sales Manager to gain a comprehensive understanding of pricing strategies. Delved deeper into the project to refine our approach and ensure its success. This week has been an enriching experience, allowing me to gain a holistic understanding of the sales & distribution landscape at Berger Paints India. I'm excited to leverage these learnings and contribute to the company's continued growth! #𝐁𝐞𝐫𝐠𝐞𝐫𝐏𝐚𝐢𝐧𝐭𝐬 #𝐒𝐚𝐥𝐞𝐬 #𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 #𝐌𝐚𝐫𝐤𝐞𝐭𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 #𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 #𝐍𝐞𝐰𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 #𝐃𝐞𝐚𝐥𝐞𝐫𝐬 #𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐨𝐫𝐬 #𝐏𝐚𝐢𝐧𝐭𝐞𝐫𝐬 #𝐖𝐞𝐞𝐤𝐥𝐲𝐑𝐞𝐜𝐚𝐩

Following on from our 6th Birthday Celebrations yesterday 🎉 , we are on the hunt for a Sales Manager to accelerate our growth plans. 🚀 Please contact us directly to discuss further, the job description is on the website (in the comments) #portsmouthjobs #ukmanufacturing #salesjobs #salesmanager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $100,000 - $118,750, bonus and long-term incentive eligible COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: The High End Commercial Manager is the local market owner of field execution as the key connector of our High End field programs to our wholesaler partners. This position will report to the Senior Commercial Director and will oversee High End brands execution at the local level. The Commercial Manager will work directly with wholesale partners for market specific objectives including increasing sales execution within accounts through our field sales programs and driving trial with our consumers. In addition, this position will be accountable for managing an assigned geographic region through the effective planning, organizing, directing and execution of sales and marketing plans through the company distributor network and field initiatives. They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office. JOB RESPONSIBILITIES: Builds relationship with Wholesaler Management and Region teams Leverages the AOE Program within their assigned territory for High End brands Manages High End Elite Club, if applicable, in their assigned territory Executes EDGE, IRIS and BEES as key enabler programs for High End brand execution Leverages local incentives and local programming initiatives to drive execution Identifies market opportunities (sales, distribution, display, POS, pricing, etc.) and presents High End performance