SamyRoad’s Post

I recently came across Heineken's latest campaign, "Forgotten Beers,"🍺 and I'm thoroughly impressed with its creativity and impact. This campaign brilliantly addresses an often-overlooked issue in the beer industry: the underappreciation of lesser-known, yet high-quality beers. Heineken's "Forgotten Beers" campaign is more than just a marketing initiative, it's a heartfelt homage to the rich tapestry of beer history. In an era where new brands and flavors constantly vie for attention, Heineken has chosen to revisit and honor the overlooked gems of its past. The campaign resonates on a deeply emotional level, rekindling a sense of nostalgia and connection. It’s not merely about reviving old beers, it’s about celebrating the stories and memories they hold. By bringing these forgotten brews back into the spotlight, Heineken invites us to remember and cherish the flavors that once brought us joy, reminding us of the timeless nature of great beer. Through evocative storytelling and captivating visuals, Heineken has created a powerful narrative that speaks to our shared love for tradition and authenticity. The campaign doesn’t just showcase products, it reawakens cherished memories and evokes a warm sense of belonging. It’s a celebration of history, a tribute to the past, and a beautiful reminder that the best stories are often those we have yet to fully appreciate. In a world that’s constantly moving forward, Heineken’s "Forgotten Beers" campaign is a refreshing pause to honor the richness of its heritage. It’s a testament to the emotional power of great storytelling and a brilliant way to connect with both long-time fans and new audiences alike. #Marketing #Branding #Heineken #CampaignInsights #CreativeMarketing #Storytelling https://lnkd.in/eqtiBBu4

The latest half-year 2024 results of Heineken show that we are the global leaders in the Low and No Alcohol Category with Heineken® 0.0 growing by double digit figures. #Heineken00 #EnjoyResponsibily #DrinkResponsibily

🍻 Beyond the beer: The new era of connection-centric creativity 🍻 #TrendsThursday   Heineken flipped the script on #InternationalBeerDay. Instead of shouting about its product, the brand quietly observed the forgotten beers at parties, realising that the real toast was to friendship, laughter, and shared moments.   The creative campaign highlighted the often-overlooked half-finished pints at social gatherings, emphasising that the true essence of these events lies in shared experiences, laughter, and companionship.   By showcasing these "forgotten beers," Heineken positioned itself as a facilitator of social experiences, subtly conveying that the beer is merely a catalyst for creating memorable moments with friends and loved ones.   Not just confined only to the beer aisle. This trend of connection-centric creativity could also be tasted a few months prior to International Beer Day.   Back in May, Coca-Cola launched its "Spills" campaign, a heartwarming series of ads that prioritised human connection over product promotion. The campaign cleverly turned a potential negative – a spilled drink – into a positive by showcasing the joyous moments that often lead to such accidents.    It highlighted that these spontaneous and heartfelt connections are far more valuable than the product itself.   You might think it's like comparing apples to pears, but both prioritised human connection over product promotion, reflecting a desire to build emotional connections with consumers.   What can creatives learn from this?   👉 Focus on feelings, not features: People buy into emotions, not specifications 👉 Tell authentic stories: Real life, real people, and real connections resonate. 👉 Embrace the power of human connection: People remember how you make them feel. #MarketingTrends #BrandStrategy #ConsumerBehaviour #EmotionalMarketing #CreativeCampaigns #BrandEngagement

Diageo's Bold Ambition: Taking Tequila Global with CEO Debra Crew 🌎🥃 As the new CEO of Diageo, the world's largest spirits maker, Debra Crew has set her sights on a groundbreaking goal: to globalize tequila. Following its surge in popularity in the U.S., where it's on track to become the country's largest spirit, Crew is determined to replicate this success worldwide. "Tequila has already captivated the U.S. and Mexico, making up 85% of its sales, but my ambition is simple: I want to take tequila around the world," Crew stated to investors. Diageo, home to renowned tequila brands like Don Julio and Casamigos, is promoting the Paloma cocktail as a key strategy to change perceptions in Europe. The goal is to shift the view of tequila from a shot-based drink to a sophisticated choice that pairs well with food. However, Crew faces challenges in core markets, including a recent profit warning and questions about Diageo's heavy reliance on tequila. Despite this, Crew, a former U.S. Army captain, and a 52-year-old Texas native, brings a wealth of experience from her time at Kraft Foods, Mars, Nestlé, Pepsi, and as the CEO of Reynolds American. Under her leadership and the legacy of her predecessor, Ivan Menezes, tequila's contribution to Diageo's net sales has risen from 1% to 12%. Menezes's acquisition of brands like Casamigos has been pivotal in this growth. Diageo's expansion strategy includes targeting big cities like London and Glasgow and collaborating with influential figures like Belgian DJ Charlotte de Witte. This approach aims to make tequila a global phenomenon, as stated by Campari CEO Bob Kunze-Concewitz. Despite the challenges, Crew remains committed to her vision, leveraging Diageo's capacity and innovation to introduce tequila to new markets and audiences, proving that this spirit has the potential to resonate globally. #GlobalTequila #Diageo #DebraCrew #SpiritsIndustry #TequilaExpansion #tequila #LuxurySpirits

🔀 Expanding the product portfolio: A common strategy for companies aiming to reach a larger market share 🍹 The HEINEKEN Company has launch Ladrón de Verano, they're capitalizing on the previous success of Ladrón de Manzanas by entering into a new beverage category: summer reds. 🔃 By adding Ladrón de Verano to their product portfolio, Heineken España is extending their reach beyond beer consumers, offering a refreshing and distinct option for those who enjoy summer reds. 🌟 This move presents an opportunity to attract new consumer segments and strengthen their position in the beverage market. Heineken España can also reduce their reliance on a single product or category, providing greater stability and flexibility in response to changes in consumer preferences or the market. #HeinekenEspaña #SummerReds #MarketExpansion #ConsumerChoice

Creating Joy and Emotional Connections - The True Essence of Hospitality "Forget about the beer” might sound like a strange thing for the CEO of a beer company to say. But that is what Heineken’s latest ad is all about. The thing we’re proud of most, even more than our beer, is bringing people together for moments of joy for more than 150 years”. What a truly outstanding ad! The intrinsic meaning of The HEINEKEN Company’s latest ad, as expressed by CEO Dolf van den Brink, goes beyond the product itself and emphasizes the company's broader mission and values. Here are the key points: Community and Connection The statement "Forget about the beer" suggests that the focus is not just on the product but on the experiences and connections it facilitates. Heineken prides itself on creating moments of joy and bringing people together. Similarly, in the hospitality business, the focus is not just on the rooms or amenities but on creating memorable experiences for guests. This can include everything from personalized service that makes guests feel special to hosting events that bring people together. Legacy and Tradition By highlighting that they have been creating these moments for more than 150 years, Heineken is emphasizing its long-standing tradition and commitment to fostering human connections. In hospitality, legacy and tradition can be seen in historic hotels that have hosted generations of guests, where the walls themselves seem to tell stories of the past, creating a sense of continuity and belonging. Brand Philosophy The ad shifts the focus from selling beer to promoting the brand's philosophy of togetherness and joy. It positions Heineken as a facilitator of positive social interactions and memorable experiences. In the same way, a hotel's brand philosophy might emphasize creating a home away from home, where every stay is not just about the physical comforts but about feeling connected, welcomed, and part of a community. Emotional Appeal The message aims to resonate on an emotional level, appealing to consumers' values and experiences rather than just their taste preferences. For the hospitality industry, emotional appeal is crucial. Guests remember how a place made them feel. Whether it’s a warm welcome at the front desk, a surprise treat in their room, or a heartfelt farewell, these emotional connections turn a simple stay into a cherished memory. In summary, the ad underscores Heineken's core value of fostering joy and togetherness, portraying the company as more than just a beer manufacturer but as a long-term contributor to social connections and memorable moments. Similarly, in hospitality, the true essence goes beyond the tangible offerings to the emotional and experiential connections made with guests, creating lasting memories and a sense of belonging.

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/dgvB6yev #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

“Guinness 0.0 is now the UK’s biggest-selling alcohol-free beer, overtaking Heineken 0.0 to claim the top spot. NIQ reports that, off-trade sales of Guinness 0.0 shot up nearly 110% to £33.2 million in the past year. While Heineken 0.0 sales climbed only 4.2% to £28.3 million.” Now let’s put this into perspective. Guinness 0.0 is only about 3% of total Guinness sales. And is owned by Diageo that does more than £20bn in revenue. So that £33m represents less than 1/4 % But….that’s how it starts. #guinness #alcoholfree #zero #disruption

Negative marketing can severely impact your business by damaging your reputation, eroding customer trust, and reducing loyalty. This can lead to a significant drop in sales and revenue as consumers turn to competitors. Additionally, negative marketing can invite legal issues, especially if it involves false claims or defamation. It can also hinder your ability to attract and retain top talent, affecting overall business performance. The long-term consequences of negative marketing can be profound, requiring substantial time and resources to rebuild your brand's reputation and customer base. Ultimately, employing negative marketing strategies can backfire, causing more harm than benefit to your business. For Example HEINKEIN Heineken is a Dutch brewing company known for its flagship pale lager beer, which is named after the company. Founded in 1864 by Gerard Adriaan Heineken in Amsterdam, Heineken has grown to become one of the largest and most recognizable beer brands in the world. The company produces a variety of beers and ciders and owns numerous breweries worldwide. Heineken is known for its iconic green bottle and red star logo, as well as its global marketing campaigns. #BrandReputation #CustomerTrust #MarketingEthics #BusinessGrowth #CustomerLoyalty #PositiveMarketing #BrandManagement #ReputationManagement #MarketingStrategy #BusinessSuccess

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/eruXQu7D #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024