Sangram Vajre’s Post

Scott Leese talks about the top 3 reasons why it's time to change your GTM strategy

Hey GTM Pioneers, Drivers, and Newbies out there, In our journey across the Go-to-Market landscape, we've observed a common challenge: a need for more alignment within and between GTM teams, often rooted in varying interpretations of key terminologies. To bridge this gap, we've created a comprehensive GTM Glossary. Why This Glossary Matters: - Consistency: Our goal is to cultivate a unified language for GTM teams, eliminating confusion and ensuring seamless communication. - Clarity: The glossary demystifies terms from GTM-Motions to GTM-Stages, offering clear, actionable insights for everyone. - Guidance: It lays down a structured foundation for GTM, fostering informed decision-making and strategic planning. This initiative is just the beginning. We invite the entire GTM Pioneers Community to join forces — let's collaborate to refine, expand, and tailor this glossary. Your insights, experiences, and suggestions are invaluable as we aim to make this resource a living document that evolves with our collective expertise. Together, let's redefine the language of GTM and drive unparalleled alignment and success across our teams. Experts - What would you add or adjust? Tracy Hernandez Adam Jay Dale Zwizinski Bryan Brown Lindsey Meyl Lindsay Cordell Sangram Vajre Karthiga Ratnam Tim Hillison Blake Williams 📒Jake Reni James Lamberti Jason Yarborough 🐻🔶🔸Mason Cosby🔸🔶Noah Charak Tim Kremič Dylan Oosthuizen Ludovico Puccini

More real world and valuable Go-To-Market insights from the team at GTM Partners

Unlocking the potential of a new product requires more than just a great idea – it demands a flawless GTM strategy. That's why investing in your understanding of GTM intricacies is crucial, and exactly what the GTM Blueprint is all about. What you get with the blueprint: 🎓 Stand out from the crowd with certifications that validate your skills and show potential employers you're serious about your craft. 🧑💻 Jump into weekly sessions for targeted insights for all involved in the GTM process, unraveling each stage to unveil best practices and effective strategies. 🎟️ Join an in-person event of your choice every year to network and make connections with local leaders and peers in the GTM community. 📚 Access a library of 100+ industry-standard templates to save yourself hours, impress your team with your efficiency, and give you peace of mind that you’re working off industry-standard docs. Get the blueprint: https://lnkd.in/dHCD-rth

Your GTM strategy can drive new revenue for your company. Watch the video below to learn how the FRY technique can help you focus your GTM strategy and drive new revenue streams.

🚀 Breaking Down GTM: 417 Sub-Categories identified so far 😶 Over the past four weeks, our team has been diving deep into the complexities of Go-to-Market. We contacted leading experts in the field, asking them how they would dissect GTM. The resounding consensus pointed to three main pillars: GTM Strategy, GTM Operations, and GTM Tactics. We also recognized the significant impact of framing conditions, which often shape the effectiveness of any GTM approach. Our experts also recommended suggestions like GTM OS, ICP, Positioning, or the Playing to Win framework. However, these could be categorized under our primary pillars: framing conditions, GTM strategy, GTM operations, and GTM tactics. In recent weeks, we've meticulously identified these four pillars' subcategories. While we may still need to cover everything, we're proud of our progress and committed to adjusting as we go. Here's the mind-blowing part: we've identified 417 subcategories! 😱 This doesn't mean every company needs to address all 417, but it highlights the complexity of GTM and the importance of simplifying it. Our next step? Developing guidelines, templates, partnerships, and more for each subcategory to make execution easier for everyone. So, who are we? We're GTM Pioneers, aiming to build Europe's #1 Go-to-Market community. I'm Chris, and I love building sustainable GTM engines. Follow me to stay updated on our journey! 🚀 #GTM #GoToMarket #Strategy #Operations #Tactics #Community #GTMpioneers

Driving alignment across your GTM teams isn’t just a goal—it’s a strategic advantage. According to a LinkedIn study, businesses with strong sales and marketing alignment are 67% more effective at closing deals and 58% better at retaining customers. But how do you get there? At GTM2024, we'll dive deep into actionable strategies to make this a reality. I'm excited to be co-leading a workshop with 🐶 Jacco van der Kooij, where we'll explore how to drive efficiency and alignment across your GTM teams. This isn’t just about theory; it’s about practical steps you can take back to your teams to make a real impact. Join our Winning by Design team at Pavilion GTM2024 in Austin from October 14th-16th for a hands-on experience with experts who’ve been in the trenches. There will also be a special track that I'll be co-hosting with 🦄Pablo Dominguez and Anjai "AJ" Gandhi for PE/VC GTM Operating Partners on Oct. 14. Looking forward to learning and sharing with many of you there! Link to register - with a special discount - can be found in the comments!

For those wanting a refresher on GTM strategy, you can check this one out !

🌟 Ready to level up your business game? 🌟 Discover the magic of GTM Planning and watch your organization soar to new heights! 🚀 🔍 Ever felt like your business is missing something, but you can't quite put your finger on it? It's time to uncover those hidden organizational holes and patch them up with the power of GTM Planning! 🛠️ From pinpointing your target audience 🎯 to fine-tuning your messaging 📢, GTM Planning is the ultimate playbook for success! 💼 But wait, what exactly is GTM Planning, you ask? Think of it as your business's secret weapon 🛡️ – a strategic roadmap that guides you through the maze of market dynamics and customer preferences. It's the difference between shooting in the dark and hitting the bullseye every time! 🎯 📈 Want to see real results? Look no further! Our latest blog spills all the tea ☕ on how GTM Planning can revolutionize your business strategy. Say goodbye to missed opportunities and hello to exponential growth! 💥 💡 Don't just take our word for it – take the first step towards organizational greatness! Click the link below to READ NOW and unlock the full potential of GTM Planning! 📖✨ #GTMPlanning #BusinessSuccess #StrategyMatters #UnlockYourPotential #ReadNow https://lnkd.in/gV7zUpXa