👑 Go-to-Market and Revenue growth 🚀 - I assist startups and agencies in defining and implementing effective Go-to-Market strategies and tactics to achieve growth.
Hey GTM Pioneers, Drivers, and Newbies out there, In our journey across the Go-to-Market landscape, we've observed a common challenge: a need for more alignment within and between GTM teams, often rooted in varying interpretations of key terminologies. To bridge this gap, we've created a comprehensive GTM Glossary. Why This Glossary Matters: - Consistency: Our goal is to cultivate a unified language for GTM teams, eliminating confusion and ensuring seamless communication. - Clarity: The glossary demystifies terms from GTM-Motions to GTM-Stages, offering clear, actionable insights for everyone. - Guidance: It lays down a structured foundation for GTM, fostering informed decision-making and strategic planning. This initiative is just the beginning. We invite the entire GTM Pioneers Community to join forces — let's collaborate to refine, expand, and tailor this glossary. Your insights, experiences, and suggestions are invaluable as we aim to make this resource a living document that evolves with our collective expertise. Together, let's redefine the language of GTM and drive unparalleled alignment and success across our teams. Experts - What would you add or adjust? Tracy Hernandez Adam Jay Dale Zwizinski Bryan Brown Lindsey Meyl Lindsay Cordell Sangram Vajre Karthiga Ratnam Tim Hillison Blake Williams 📒Jake Reni James Lamberti Jason Yarborough 🐻🔶🔸Mason Cosby🔸🔶Noah Charak Tim Kremič Dylan Oosthuizen Ludovico Puccini
I love this! You’re exactly right. So many times we’re using the same words but mean something different.
Christian Städtler so great to have all this summarized and documented! You are a value-add, my friend!
I scale startups & transform scaleups with connected growth plays across processes, systems, analytics & teams. 3x Global CMO/VP, Ex-Visa, Ex-Microsoft, Ex-Paypal. OG Marketer. Sensemaker. #gotimmarket
6moSharing common definitions across revenue functions can accelerate business outcomes. Great share Christian Städtler!