Sarah Cooper’s Post

Brands looking to boost their direct-to-consumer strategy should learn from retailers' flexibility and innovation. Read more from Mary Simpson, global commerce director for DTC at VML, via LBBonline - Little Black Book: https://lnkd.in/einRitJY #VMLCommerce #Retailers #DTC #DirectToConsumer #Strategy

Learn everything about retail's fastest-growing business model, including its history, the pros, and the DTC brands making waves. What Is Direct-to-Consumer? Everything You Need To Know (2024) https://lnkd.in/gp_a-hu3

Exciting Announcement from HotWax Commerce! Introducing Multi-Channel ATP Inventory Management – our latest feature designed to simplify inventory allocation across diverse sales channels. Experience the efficiency of unified inventory management across all platforms! Key Benefits: ✅ Selective Inventory Commitment: Strategically allocate inventory to each channel, ensuring optimized order fulfillment. ✅ Real-time Visibility: Instantly access ATP inventory insights for every channel, facilitating data-driven decision-making. ✅ Threshold Configuration: Customize inventory thresholds for individual channels to mitigate the risk of overselling. Empower your retail brand to excel in the multi-channel landscape with HotWax Commerce. Read the full update and streamline your order fulfillment with confidence: https://hubs.la/Q02kG9C00 #ShoppingandtheRetailIndustry #eCommerce #Omnichannel #Retail

Brands focused on consumer centricity will ultimately have to reconnect with customers on retail floors. Online retailing does not seem to create that intimacy. DTC brands embrace hybrid models as online growth slows: GlobalData https://flip.it/kINvgX

What is driving direct-to-consumer purchases today? Check out this new blog from our retail expert!

I like how this post breaks down the typical growth stages of a DTC business, and especially highlights the unique challenges that arise at each stage. The emphasis on balancing channel expansion with long-term brand development is indeed crucial.

Out Now! "Understanding customers’ choice for digital D2C versus multi-brand operations" by Eda Kalayci, Jan Becker, and Christian Barrot (Kuehne Logistics University). Read this new Journal of Retailing paper here: https://lnkd.in/etUKPd7R #ecommerce #brand #channelchoice #omnichanneldistribution #onlineshopping #monobrand #retailing #journalofretailing

#Omnichannel retail media spend is expected to hit nearly $60 Billion in 2024, growing more than 21% this year alone. I really enjoyed this video featuring Nicole Reich, Chief Growth Officer at Blue Wheel and Tayler Jaksim, VP of Advertising at Blue Wheel. Some killer insights on the growth of retail media in today's #eCommerce landscape! They cover a lot of topics, including.... 1️⃣ Defining Retail Media 2️⃣ Strategic Budget Allocations to provide a cohesive plan for brand awareness, engagement, and sales. 3️⃣ First-Party Data's Power: Leveraging first-party data for campaign optimization 4️⃣ Maximizing Retail Media Benefits to launch new products, run sales campaigns, promote seasonal products, announce new retailer launches, etc. 5️⃣ The Importance Of Internal Communication: Brands with effective internal communication align teams and budgets, avoiding overlap and maximizing the impact of ad spend across channels. Bottom line is #retailmedia offers a unique opportunity for brands to proactively drive visibility and sales, taking control of their advertising strategy. Climbing the funnel can yield strong, sustainable growth - don't miss out! Thank you both! I look forward to more insightful discussions in the future! #DigitalMarketing #AdvertisingStrategy #BrandGrowth #Marketing https://lnkd.in/g2bwEK6R

Is a great website essential for CPG brands not selling online? Absolutely. It’s about more than e-commerce; it's your brand's digital handshake with both consumers and potential retail partners. Over the years, we’ve had multiple CPG brands come to us with a specific aim: to secure a spot on the shelves of prominent retailers. A key aspect of their strategy was creating an online presence that showcased their brand’s credibility and story while acting as a resource for their customers, crucial for winning over these retail giants. These brands understood that while e-commerce wasn’t a focus, having an online presence they could be proud of was essential. A website that fails to convey a brand's reliability and essence misses a critical chance to connect with potential retail partners and, by extension, their customers. All of these brands have gone on to thrive with retailers like Whole Foods, Costco, and Target. For CPG brands eyeing retail success, a cohesive digital footprint is non-negotiable. It’s where your brand story unfolds, crucial for growth and forging connections with customers and retailers alike.

I announce with great excitement that our new paper has been published in the prestigious Journal of Retailing! This work, resulting from my collaboration with Jan Becker and Christian Barrot, is a significant part of my PhD research at Kuehne Logistics University.   Titled “Understanding customers’ choice for digital D2C versus multi-brand operations,” our research investigates the influence of product category characteristics on customer preferences for either brands’ D2C webstores or digital multi-brand retailers, across various stages of the customer journey.   Our findings of an extensive experimental study with 3577 online shoppers reveal that, depending on the customer journey, brands indeed have a chance to compete with the Amazon and the likes in case they offer product categories distinguished by deep assortments, the need for extensive product information, exclusivity, or a high degree of personalization in their D2C webstores.   I would like to express my profound gratitude to my co-authors for their exceptional collaboration and to the editorial and review team at the Journal of Retailing. Their invaluable feedback have been crucial in the development and success of our research. Here is the link to the paper: https://lnkd.in/eiu3qhuq #marketing #publication #ecommerce #research #brand #D2C