Sarah Smith’s Post

Have you tried being social… with your podcast’s social media audience? 😉 I know it doesn't sound groundbreaking but the reality is that people want to connect with people, not brands! So if your engagement on social media is on the gutter, then it’s time to start creating content that falls under these categories: ✅ Educational ✅Entertainment ✅ Inspirational But if you are already doing this and you aren’t seeing results I must ask another question: are YOU excited to share these posts in the first place? Or is social media and podcast marketing more of an afterthought overall? Audiences know if your heart isn’t in it, so if your content isn’t ’landing’ with your audience, it may be time to consider partnering up with an expert, ie ME 🤭 to get to the bottom of the issue! Need help figuring out better ways to grow your podcast’s online influence? Let’s talk! Comment GROW and I will send you a link to a call to see how we can work together to get your show the recognition it deserves! #podcasttip #tuesdaytip #podcastadvice #ppdcastmarketer #publicspeaking #podcastcommunity #thepodcastspace

If you don’t know your audience inside and out, don’t even bother trying to grow.... . . . Here’s the reality: You could have top-tier guests, flawless production, and drop insane content every week. But if you don’t know WHO you’re talking to? You’re wasting your time. Why Knowing Your Audience Is Everything: Tailored Content = Engagement. People don’t care if you’re not solving their problems. Know your audience, give them what they need, and watch your engagement go through the roof. Build Trust, Fast. You’re not just another voice in the sea. When you know your audience, you speak their language. They trust you because you get them. Targeted Growth. Want more listeners? Then stop guessing and start targeting. Knowing your audience means faster, smarter growth. Monetization Becomes Easier. Sponsors want to know who they’re reaching. When you know your audience, you’re a magnet for deals and sponsorships. Bottom Line? Don’t know your audience = Don’t grow. Get clear on who they are, what they want, and how you can serve them—then watch your podcast scale. Ready to level up? Subscribe to my newsletter by tapping the SUBSCRIBE button under my profile picture. Want to hit 7-figures? DM me to book your DISCOVERY CALL. #PodcastGrowth #KnowYourAudience #7FigurePodcast

With the time and effort you put into your personal brand, wouldn’t it be nice to reap a monetary reward? You may not know this, but your personal brand can be an additional source of income. Monetizing isn’t just about how many followers you have but how engaged and connected they are with your message. By positioning yourself as an expert and providing real value, you can unlock plenty of ways to earn. Here are 7 ways you can start monetizing your personal brand today: 👉 Paid Board Seats 👉 Write an E-Book 👉 Paid Speaking Engagements 👉 Become an Industry Influencer 👉 Start a Podcast 👉 Webinars 👉 YouTube Monetization Ready to take your personal brand to the next level? Start experimenting with one or two of these strategies and watch your brand—and income—grow! 🚀 #PersonalBranding #Monetization #PersonalBrand

Podcast Prowess: Define Your Niche, Hone Your Message, and Laser-Target Your Audience! Unleash the Power of Precision to Craft Content That Resonates. Know Your Niche, Know Your Audience, Know Success! #socialmedia #digitalmarketing #onlinemarketing #marketingdigital #advertising #socialmediamarketing #contentmarketing #marketingstrategy #marketingtips #socialmediatips #entrepreneur

🔥 Attention entrepreneurs! Want to know how I'm growing my audience in 2025? Here are my top 3 strategies: 1️⃣ Evergreen Workshop Magic: Create a signature workshop that's always available, always valuable, and always bringing in new leads. 2️⃣ Power of Collaborations: Join communities, create bundles, participate in summits, and do podcast swaps. Together, we rise! 🤝 3️⃣ Strategic Freebies That Convert: Offer valuable content that showcases your expertise and naturally leads to your paid offers. These aren't your typical social media tactics - we're talking game-changing moves that can truly elevate your business. 📈 Want to learn more? Check out my latest podcast episode or YouTube video for a deep dive into these strategies. YouTube: https://lnkd.in/gh2X6Gkw Spotify: https://lnkd.in/giigV3af iTunes: https://lnkd.in/gCXiwSJy What's your favorite audience growth strategy? Share in the comments! 👇 #AudienceGrowth #EntrepreneurLife #BusinessTips #GrowthStrategy

This is #virtualPaul. He had a concept he wanted to share with you and he asked me to pass this along…. #realPaul is going to try really hard to break me this week. Enjoy the fireworks Here’s the scoop: Serving your audience comes before anything else. When you focus purely on providing value, monetization follows much more naturally. This isn't just a feel-good theory; it's backed by the latest insights into audience engagement strategies as of February 2023. Think about it—brands that excel at understanding and meeting their audience's needs create a foundation of trust and loyalty. This connection makes it natural for followers to transition from fans to customers. It’s a strategy that feels less like selling and more like helping, which is what true service is all about. So, how can you apply this to your brand? Start by really listening to your audience. What do they need? How can you help? Tailor your content, products, and services to solve their problems or enhance their lives in meaningful ways. Have you been prioritizing your audience’s needs, or is it time for a strategy refresh? Let’s make 2024 the year we flip the script: serve first, monetize after. What's one action you can take today to better serve your audience? Drop your thoughts below! 👇 #AudienceFirst #ContentMarketing #SocialMediaStrategy #BrandLoyalty #CustomerEngagement #MarketingTips #DigitalMarketing #ServeToGrow #BusinessGrowth #EntrepreneurMindset #EngagementStrategy #InnovativeMarketing This is closest to Paul Colligan’s 2nd Law Of Podcasting: You Don’t Monetize a Podcast … You Monetize an Audience, and here's why: The content of the post emphasizes the importance of serving and understanding the audience to naturally lead to monetization. It aligns with Paul's law which states that your podcast is a tool to serve your audience, and well-served audiences lead to easy monetization, not from the podcast itself, but from the value you provide to the audience.

🗣️ What Do You Do After Posting Content? Social media platforms can be powerful marketing tools that can help you connect with your audience on a personal level. Pick the platforms that align with your business and create compelling content that resonates with your target audience.   Use social media to build brand awareness with new consumers. Use two-way communication to engage with your followers on a consistent basis. Show that you truly care about their wants and needs to develop long-lasting relationships and brand loyalty. For more on this topic, check out my podcast episode: 5 Marketing tips to boost your small business. 🎧 Listen here: https://lnkd.in/eHPHzxP6

👉 Do you engage with your audience on social media? Remember, it's not just about posting content, but also about interacting with your audience and using the information you gather from user comments to help direct your content. Here’s how to do it effectively: ✔︎Use live features to interact with your audience, gaining instant feedback and fostering a sense of community ✔︎Regularly conduct A/B tests on your content and campaigns to identify what resonates best, allowing for swift adjustments ✔︎Implement automation tools to respond promptly and maintain engagement, ensuring no customer query goes unanswered Want to hear more? Check out episode 146 of the InboundBuzz Podcast here: https://lnkd.in/gB3vti6G #RealTimeEngagement #DigitalMarketing #LiveInteraction #ABTesting #MarketingAutomation #DataDriven #DigitalStrategy #MarketingTips

Your Point Of View is your lens into the world. It attracts those who align with or challenge it. Your brand's POV is the compass for your marketing and communication. It differentiates your brand and resonates with your audience. It addresses their specific needs and pain points. Ensure your marketing clearly articulates this POV. Create content that reflects it. Blog posts. Videos. Podcasts. Social media. All speaking from your brand’s perspective. It will define and drive your brand’s success. We are Everything Motion and this is how we make it happen. #motionvideos #animationvideos #brandvideos #b2b

I love it when a marketing "expert" shares something we have been teaching about marketing for the last 15+ years and acts like it is a brand new "trend" or "hot take". 🤣 This is a snippet from HubSpot's email today about marketing trends 2025! If you have seen any videos, engaged with our company for marketing services, bought any of our courses, or listened to our podcasts, you will see us saying this exact thing consistently for 15+ years! Always build an audience you control. Social media is a great way to make your audience, but it is not your only focus! In 2025 we'll be sharing a lot of material around building and growing your audience. We also cover it extensively in our Marketing Counts Club and mastermind groups. If you want our one-page marketing plan and video that teaches you EXACTLY how to build your own audience, click the link in the comments below. #marketing #digitalmarketing #MarketingCounts