Savita Gupta’s Post

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Adtech Enthusiast | Programmatic Advertising | Ad tech & Strategic Partnerships

The state of Mobile report of 2024 is out now!! Here are my takes from this 1. AI is transforming the mobile space across industries From retail to travel to food delivery, AI is enabling new ways of personalization, recommendation, automation, and optimization for mobile apps. The report showcases some of the most innovative and successful examples of AI-powered apps. 2. Social apps and the creator economy are driving new monetization models Social apps are not only a source of entertainment and communication, but also a platform for content creation, distribution, and monetization. The report reveals that direct consumer monetization in social apps through In-App Purchases is set to grow 150% to $1.3 billion in 2024 as competition ramps up among platforms like TikTok, Instagram, YouTube, and Snapchat3. Access the complete report by data.ai #stateofmobile #mobilemarketing #gamingindustry #retailrevolution #socialcommerce

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