M&C Saatchi Performance’s Post

The state of Mobile report of 2024 is out now!! Here are my takes from this 1. AI is transforming the mobile space across industries From retail to travel to food delivery, AI is enabling new ways of personalization, recommendation, automation, and optimization for mobile apps. The report showcases some of the most innovative and successful examples of AI-powered apps. 2. Social apps and the creator economy are driving new monetization models Social apps are not only a source of entertainment and communication, but also a platform for content creation, distribution, and monetization. The report reveals that direct consumer monetization in social apps through In-App Purchases is set to grow 150% to $1.3 billion in 2024 as competition ramps up among platforms like TikTok, Instagram, YouTube, and Snapchat3. Access the complete report by data.ai #stateofmobile #mobilemarketing #gamingindustry #retailrevolution #socialcommerce

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Hear me out. There is a new social media app by the name Yolk that doesn't allow users to communicate with texts but only with custom live stickers generated by 3 AI inbuilt apps. The goal is to promote creativity on how people socialize😑 https://lnkd.in/dymAjmXM #socialmediatrends #digitalmarketing #socialmedia #socailmediamarketing #digitaltrends

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Did you know that 58% of mobile marketers rank access to quality users as their TOP priority when selecting a DSP? If only you could learn more insights on how marketers feel about the challenges and innovations that define their #industry… Oh wait, you can! 💡 Get the inside scoop with our 2024 App Marketer Survey: https://lnkd.in/ec_D2U3b

NEW REPORT! 🚀 Learn how the open internet – ad inventory outside the walled gardens of Apple, Google, and Meta – presents a huge opportunity for mobile app marketers to reach & acquire new users. This report, created in collaboration with EMARKETER, reveals the app categories growing the fastest, the benefits of programmatic app advertising, and how first-party data and AI can fit into their overall strategy. ➡️ https://lnkd.in/eD2D7KeW #appmarketing #AI #machinelearning

🚀 Peek into 2024’s app marketing future with our latest report! 📈 AppsFlyer Surveyed 1,000 teams worldwide to bring you the trends, challenges, and priorities ahead. Curious? Click the link in the first comment to discover more! ⬇️ #appmarketing #ai #creative #skan

✨ 5 in 5 Social Media Updates ✨ 1. Instagram is testing a new feature feed for Reels named “ Inspiration.” ⤵ https://lnkd.in/da_a7zZn 2. Facebook is rolling out some video player upgrades, such as video scrubbing and a “Fullscreen” button for landscape videos. ⤵ https://lnkd.in/dPATHwXF 3. YouTube is testing the “Shorts Carousel” on mobile app. ⤵ https://lnkd.in/d7FZuziF 4. X (formerly Twitter) is launching an updated Explore page, which will feature topic summaries of events generated by its AI chatbot. ⤵ https://lnkd.in/d6p44CTk 5. Polls generate the highest impression rate on LinkedIn in 2024. ⤵ https://lnkd.in/dBiUrd6N Which update are you most excited about? 🤔 Let us know in the comments below! 👀 #socialmedia #marketingstrategy #5in5 #socialmediaupdates

2024 App Marketer Survey  To prepare for 2024, GameRefinery, a Liftoff Company second annual app marketer survey gauges how marketers feel about the challenges and innovations that define their industry. They asked over 500 #MobileMarketers about campaign performance in 2023, future expectations for #ad spend, and the channels making a difference now. Get your copy 👇🏻 https://lnkd.in/etM2axsS