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🔷 Sonic 🔷 | A Masterclass in Brands on Roblox Sonic from SEGA is approaching 1 BILLION PLAYS on Roblox (developed by Gamefam). It is THE most successful Brand on Roblox. Sonic Speed Simulator is regularly a top 50 Earner on Roblox, bringing in hundreds of thousands of dollars in profit each month. What are the keys to their success? 💯 AUTHENTICITY 💯 The experience is AUTHENTICALLY Sonic. It is true to the IP's fast platformer gameplay that has driven 90M+ copies sold over 3 decades. BUT the game is also AUTHENTIC to and respects the Roblox platform. Sonic leans into Roblox by borrowing its name (Simulator) from a popular category, and by leaning into Simulator-style progression mechanics. 🤝 THE TEAM 🤝 Most importantly, SEGA and Gamefam did not bring in non-Roblox Devs to build this game... Nor did they hire just any Roblox Devs... They hired a PASSIONATE team who had already built successful fan-made Sonic games on Roblox. ✔ THAT is how a brand enters Roblox. ✔ #gamedev #marketing #metaverse

SpongeBob in Roblox 🧽 Recently Gamefam released Sponge Bob in Roblox. You can, - Mine coins, similar to popular ‘simulator’ style Roblox experiences. - Unlock other characters like Patrick, Squidward. - Play in the iconic bikini bottom environment. It’s currently crushing on Roblox with 10k+ concurrent players. I’ve watched a lot of Sponge Bob in my life, great to see the franchise continue. There’s definitely a huge opportunity for ‘the RIGHT brands’ or IPs to find discoverability at scale in Roblox and future UGC platforms. → Building Roblox games at themetakey.com → Follow Mateen Soudagar for more insights into #web3 x #gaming x #brands. #marketing #roblox #fortnite #genz

We're just a few weeks away from launching our Roblox x Goblintown game and it's been quite a journey! As we get closer to release, I wanted to share 3 key learnings from this process: 1. Translating assets to Roblox has some unexpected hurdles. For example, we had to remove certain anatomical details from some of the goblins so the game wouldn't get boxed into a 17+ age rating. With over 60% of Roblox's 300 million monthly players being under 17, ensuring a younger audience was crucial. 2. Game development is an iterative process. We realized partway through that we didn't initially include features like leaderboards that players expect and help with game retention. Rather than delaying, we're happy to ship the core experience first and roll out additions like leaderboards post-launch. 3. When we had play tests, we realized how valuable UGC items were as one of the biggest draws players expressed interest in was being able to attain unique items in the game. As a result, an immense amount of thought and planning went into enhancing our UGC system to provide a deeper, more compelling experience for players. Bringing a big franchise like Goblintown into Roblox's massive ecosystem has been really exciting but definitely came with its own set of challenges. We're pumped to get this weird little game out into the world by month's end! Let me know if you have any other thoughts or feedback. #roblox #gaming #goblintown #ugc #gamedev

Get ready for an engaging discussion on the hot topic of Roblox's unexpected transformation! 📌 Roblox's ambitious plans to transform into a dating platform are driven by CEO Baszucki's belief that "thousands of adults might form relationships on Roblox in the next 5 years." 📌 Roblox has a history of achieving its goals, with 58% of past predictions becoming reality. 📌 The strategic shift to attract adult users raises the question of whether this move will help retain their existing user base as they grow up or potentially dilute Roblox's core appeal, which has been centered around gaming. What are your thoughts on this intriguing transformation? Follow @QuanticInsight to stay informed about the latest news impacting the future of business and tech! #techtrends #businessinsights #consumertrends #businesstrends #techtok #roblox #videogame #robloxdatingupdate Roblox

CEO says Roblox is likely to enable NFTs in the future. This follows Roblox's shares rising 11% as a result of their Q3 results beating estimates. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗛𝗨𝗚𝗘! 𝗪𝗵𝘆? Roblox is powered by a vibrant creator economy. They have 65m+ daily active users of which 67% are under 16 years old. 𝗧𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝘁𝘄𝗼 𝘁𝗵𝗶𝗻𝗴𝘀. 1. Roblox sees the benefit of NFTs to nurture their creator economy 2. Roblox believes their user base will want NFTs in the future And if Roblox sees it, other gaming platforms & studios see it. It's only the beginning before NFTs see widespread adoption in video games. Do you agree? #NFTs #Gaming #Digital #Fashion #Roblox

𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫𝐬 𝐄𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐑𝐨𝐨𝐟! [$741 millions distributed in 2023] 😯 Roblox has evolved significantly since 2006, becoming a major platform in the gaming industry. Quick stats: 👇 • Millions of games for desktop and mobile players. • Robux currency enables in-game purchases and so monetisation. • Earnings of $0.0035 per Robux spent. • Numerous games earning over $1 million; top titles making $10 million+. • Over 12,000 developers cashing out; 750+ earning above $100,000. • 68 million daily users and $3.5 billion in bookings. • 30% of time spent on top 10 games, despite post-pandemic spending dip. Roblox’s developer payout has been on the rise, with over $740 million paid to creators in 2023. This is part of a trend of increasing payouts each year with a 19% increase from 2022! 👀 → Buliding Immersive Experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #vr #virtualspace #fortnite #spatial #thesandbox #web3

Wow 😳 🚀 My Roblox Group organically just hit 10,000+ members within a few months. 📍 https://lnkd.in/gXM9xa3r 🏆 My group is the #1 ranked NINJAGO® group on Roblox now. I only see the group going up from here as I continue to improve my Tycoon game while also developing a brand-new game specifically for this group. Never would have thought of this happening! I love to see it. #roblox #metaverse #gamedevelopment #gamedesign #robloxdev #robloxdevs

The latest Happy Meal toys are inspired by 'Adopt Me!', a top 10 Roblox game: Major IPs are emerging directly from Roblox, showcasing the platform's incredible reach and influence. In 2024, with user-generated content platforms becoming more accessible than ever, the potential for creators - from young enthusiasts to established companies - is staggering. This low entry barrier, coupled with a sky-high ceiling for opportunities, presents a golden chance. It's not just about creating games anymore; it's about building brands. A popular game today could be the stepping stone to comics, collaborations, merchandise, and much more. We're witnessing the birth of lasting brands, all starting from the virtual worlds of gaming. -> Building Roblox games at themetakey.com -> Follow Mateen Soudagar for insights on #gaming #roblox #web3 #tech

Where is the next generation of game makers and players right now? It's hard to ignore the numbers when you see them, and like them or loath them, Roblox has the attention of the entertainment economy. It's where the upcoming generation of creators and players are spending their time (and money). For many it's a controversial company, with accusations of child labor and unfair payments for creators in general. Despite this, whole game studios are springing up focused solely on creating on Roblox or another giant - Fortnite Creator. Roblox isn't just pixelated worlds, Frontlines is a call of duty clone and has 70+ million visits on it, look it up. The picture below shows a simple game that has nearly 40 billion lifetime visits, yes that's right, 40 billion! With a regular CCU of nearly 500,000 players... If you're a game maker, or considering making games, it's worth knowing what's coming to mainstream, as in 5 years you won't be caught off guard when this current generation reaches an age that results in a technology shift and business ecosystem shift in games. Check out https://lnkd.in/eB2QGVws for some stats. I hope you're having a great week so far! #videogames #games #future #innovation #technology

Roblox has achieved an extraordinary milestone, reaching 70.2 million daily active users. To put this into perspective, Epic Games’ Fortnite, one of the most popular games, averages around 30 million daily active users. Roblox is evolving beyond a mere gaming platform; it is becoming a powerful marketing tool with the ability to reach a vast audience. Major companies like Universal Studios, IKEA, Walmart, and even Manchester United have embraced this trend, using Roblox for innovative marketing strategies and customer engagement. One of Roblox's key advantages is its proprietary development software, which allows companies and individual creators to build unique experiences without the need for external tools like Unity or Unreal Engine. This user-friendly software democratizes content creation, enabling a wide range of users to develop and share their imaginative worlds. The potential for Roblox to expand into the film industry is particularly exciting. I'm eager to see how this new development unfolds and what creative possibilities it will unlock! #Roblox, #Fandango