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Forget Loyalty Programs! Personalized Promotions are the New Kings of Customer Engagement In 2024, it's all about instant gratification and personalized experiences. People want what they want, and they want it NOW. So, how can brands keep up? The answer: Strategic, personalized promotions. Gone are the days of generic discounts. Today's savvy consumers crave targeted offers that pique their interest and speak directly to their needs. Look at fashion giant SHEIN. They've leveraged AI and data to become a powerhouse by offering: Flash sales and exclusive discounts that create a sense of urgency Personalized recommendations based on browsing history (because who wants to sift through everything?) Tiered incentives that reward bigger spenders with even better deals Strategic influencer partnerships with relevant micro-influencers to reach the right audience Gamified experiences like daily check-ins to keep users engaged and coming back for more By combining these tactics, SHEIN keeps their customers coming back for more. Imagine what personalized promotions could do for YOUR brand! Struggling to keep your customers engaged? Personalized promotions might be the answer! Let's connect and discuss how to create a winning strategy for your Brand #personalizedmarketing #customerengagement #promotionstrategy #AImarketing #growyourbusiness  

Generation Alpha still enjoys shopping in-store 🏬 This is one of the key finings of the latest research by VML. Even though, the Generation Alpha is considered digital native, 69% say they shopping in-store which is the highest in any age group. Also, social media plays an important role with Generation Alpha, WhatsApp and YouTube being the most used platforms. Find out more here 👉 https://okt.to/rhpiYX For retailers, knowing about Generation Alpha, is crucial for planning for the future. To succeed, retailers and brand need a sophisticated omnichannel strategy. Find out more about efficient omnichannel fulfillment in the fulfillmenttools whitepaper 🤓https://okt.to/3Y2WEc #generationalpha #customerjourney #omnichannel #omnichannelfilfillment

Generation Alpha still enjoys shopping in-store 🏬 This is one of the key finings of the latest research by VML. Even though, the Generation Alpha is considered digital native, 69% say they shopping in-store which is the highest in any age group. Also, social media plays an important role with Generation Alpha, WhatsApp and YouTube being the most used platforms. Find out more here 👉 https://okt.to/RydBUv For retailers, knowing about Generation Alpha, is crucial for planning for the future. To succeed, retailers and brand need a sophisticated omnichannel strategy. Find out more about efficient omnichannel fulfillment in the @fulfillmenttools whitepaper 🤓https://okt.to/WaxzOy #generationalpha #customerjourney #omnichannel #omnichannelfilfillment

Generation Alpha still enjoys shopping in-store 🏬 This is one of the key finings of the latest research by VML. Even though, the Generation Alpha is considered digital native, 69% say they shopping in-store which is the highest in any age group. Also, social media plays an important role with Generation Alpha, WhatsApp and YouTube being the most used platforms. Find out more here 👉 https://okt.to/9kwjAe For retailers, knowing about Generation Alpha, is crucial for planning for the future. To succeed, retailers and brand need a sophisticated omnichannel strategy. Find out more about efficient omnichannel fulfillment in the @fulfillmenttools whitepaper 🤓https://okt.to/Lg0lmB #generationalpha #customerjourney #omnichannel #omnichannelfilfillment

Generation Alpha still enjoys shopping in-store 🏬 This is one of the key finings of the latest research by VML. Even though, the Generation Alpha is considered digital native, 69% say they shopping in-store which is the highest in any age group. Also, social media plays an important role with Generation Alpha, WhatsApp and YouTube being the most used platforms. Find out more here 👉 https://okt.to/ezhRGu For retailers, knowing about Generation Alpha, is crucial for planning for the future. To succeed, retailers and brand need a sophisticated omnichannel strategy. Find out more about efficient omnichannel fulfillment in the @fulfillmenttools whitepaper 🤓https://okt.to/tqX16V #generationalpha #customerjourney #omnichannel #omnichannelfilfillment

If you haven't been targeted by Temu, you haven't been on the internet. For local retailers the $5 billion annual ad spend is not something they can top, so it is vital to remain competitive by finding out the correct balance between their own awareness and conversion campaigns. Incubeta's Head of Paid Media SA & EU, Michelle Smit, and Paid Media Team Lead Taylor H. share their insights, with six actionable steps on how local brands can weather the storm. And if Temu's aggressive targeting has not been enough to contend with, the arrival of Amazon South Africa has added more complexity. Read below to understand how you can best position yourself to come out on top. #ecommerce #temu #digitalmarketing #retail

🚀 Just read "Shein: The TikTok of E-commerce" and found great lessons for 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬: 1. 𝐀𝐠𝐢𝐥𝐢𝐭𝐲: Shein's rapid design-to-market approach keeps them ahead of trends. Emphasize quick iteration and adaptation in product management.  2. 𝐃𝐚𝐭𝐚 𝐔𝐭𝐢𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Shein uses advanced analytics to predict and meet consumer needs. Product Managers should leverage data for informed decision-making.  3. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Shein excels on platforms like TikTok, using influencers and user-generated content. Maximize social media to boost engagement and brand visibility.  4. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤: Continuous monitoring of reviews and comments helps Shein refine their products. Prioritize gathering and acting on customer feedback.  5. 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧: Shein’s responsive supply chain reduces waste and optimizes inventory. Focus on supply chain efficiency for better product availability.  6. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Shein's willingness to try new ideas keeps their offerings fresh. Encourage a culture of innovation and experimentation.  7. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Shein focuses on providing an enjoyable shopping experience. Ensure decisions enhance the user experience.   Shein's success provides valuable insights into agility, data use, social media, customer feedback, supply chain efficiency, innovation, and a customer-centric approach. Incorporate these principles to drive better results and create more value for your customers. For more insights, read the full article here: https://lnkd.in/gXDczEjr

During class on Wednesday with Anika S., I had the pleasure of listening to Artie Byrne, MBA speak about his experience with retail technology in the luxury industry. In the quickly evolving world of fashion, retail technology has historically played an important back-office role; however, with recent developments in technology, luxury brands have been utilizing retail technology as a defining part of their value proposition. As such, retail technology has evolved to take on a strategic role rather than simply serving as operational support. Part of the evolution of retail technology includes the use of online video platforms as a method of reaching customers. Thomas S. Robertson's article "Selling on TikTok and Taobao" explores livestream commerce and its impact. Of particular interest is his discussion of how livestream commerce has emerged from the fact that customers are now finding static e-commerce websites to no longer be as engaging as when e-commerce was first introduced a quarter of a century ago. Relating both topics together, I find it interesting that many people are now separating out the concept of "shopping" vs. "buying". The brick-and-mortar store still serves an important function but only if customers are able to gain an experience while the e-commerce site has become the preferred purchasing location. A similar trend seems to be present in the entertainment industry. Streaming has made it so that only those movies for which the experience of seeing the film together with others is an important component are the ones likely to garner significant box office sales. Otherwise, it is perfectly acceptable to wait to stream the movie over the weekend via a major streaming platform. Link to article for your reference: https://lnkd.in/eTXYzASZ

In today’s fast-paced digital landscape, Shoply revolutionizes e-commerce with a cutting-edge platform. By merging vendor and influencer roles, Shoply catapults businesses into the future, boosting revenue and visibility. With top-notch features and logistics support from Lacore Logistics, expanding globally becomes seamless. Leverage Shoply’s unique approach to elevate your business – sell products while driving sales through influence. This strategy broadens your audience and enhances brand loyalty. Early Shoply access fast-tracks product launches, bypassing lengthy certifications and outpacing competitors. Missing out on Shoply means risking stagnation in a dynamic market. Stay ahead by embracing innovation and leveraging tools like Shoply. Adapt to the digital realm to avoid losing ground to competitors who navigate e-commerce complexities better. Embrace Shoply for sustained growth and competitiveness. Send a message for a VIP Invite to transform your business

Generation Alpha still enjoys shopping in-store 🏬 This is one of the key finings of the latest research by VML. Even though, the Generation Alpha is considered digital native, 69% say they shopping in-store which is the highest in any age group. Also, social media plays an important role with Generation Alpha, WhatsApp and YouTube being the most used platforms. Find out more here 👉 https://okt.to/xFHuQg For retailers, knowing about Generation Alpha, is crucial for planning for the future. To succeed, retailers and brand need a sophisticated omnichannel strategy. Find out more about efficient omnichannel fulfillment in the fulfillmenttools whitepaper 🤓https://okt.to/e5VziO #generationalpha #customerjourney #omnichannel #omnichannelfilfillment