Scholz & Friends’ Post

Beauty is in the eye of the beholder, but here’s something for you just in case you are myopic. #GoodAdsMatter Varifocals, also known as progressive lenses, work like magic and allow wearers to see at various distances without the need to change glasses. Fielmann, a German eyewear company, hit the bullseye with their recent OOH campaign, illustrating their varifocals glasses through visual metaphors. From the mountains to petals, a forest to broccoli, the juxtaposition of nearsightedness, as well as farsightedness through the same visual, acutely represents the polarity of varifocals. The fonts used to depict near-sightedness are purposefully delicate and sophisticated, contrasting with the clear, straightforward simplicity of the outdoors as seen through far-sighted eyes. The world is wide open with Fielmann, so why not keep an eye out and see it all? 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲– https://lnkd.in/dZ7N2mDg Year: 2024 Brand: Fielmann Group Agency: Scholz & Friends #GoodAdsMatterRoundtableSeason1 #Creativity #Photography #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose