I didn't plan to do an antique shop scavenger hunt today, but I did, and I learned a few things...
I was shuttling my kids to camp and all their various activities today, and since we had some time to kill in between stops, my oldest daughter asked if we could stop by a thrift store (that turned out to be an antique shop).
When we walked in, an older woman handed us clipboards with 10 items listed on the page.
If we found each item and noted its location, we'd get entered into a drawing for $50 to spend in the store.
I wasn't going to do it at first, but the storekeeper chided me a bit, "Don't be a party pooper, Dad!" So, I took the clipboard.
After about 45 minutes, we found all the items on our list and turned them in for the drawing.
And I had fun with two of my kids looking for things like a train cases and sewing patterns.
And I came away with a few lessons to boot...
➡️ I need to be present with my kids. I could have spent time checking emails (which I thought about doing), but instead, I enjoyed the experience with them.
➡️ There's a huge opportunity to make what we do interesting. In sales and marketing, I think we sometimes lose folks because the content or pitch is boring. The folks at this antique shop made it fun and interesting, and we wandered the store for almost an hour, looking at almost everything.
➡️Sometimes folks need encouragement to take the next step (i.e., "don't be a party pooper"). Use clear calls to action. Don't be afraid to invite someone to take the next step in the sales process. Your buyer might need a nudge.
➡️ If you're going to do lead generation and ask for someone's information, make it worth their while. Provide something genuinely valuable and helpful, not just a sales pitch. In order to potentially win the $50, we had to put down our name and phone #. I gave the info willingly because if I win, I'll share it with my daughter, and I'm sure that'll win some points with her 🙂.
Congrats on the feature team!