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#InsideMedComms – Interactive PDF: the unsung hero A little while ago, we were approached by a #Biotech company to pitch for a #RareDisease program to improve referral rates to specialist centers in the UK and enhance adherence to treatment pathways. Target audience segmentation was particularly tricky: some centers were quite advanced, requiring only minimal tweaks to the service; others were at the beginning of their journey and still needed to establish multidisciplinary teams and appropriate pathways. No small feat for a single program! We needed a solution that: ✅ Could serve as a practical guide for multiple stakeholders at different stages of service development ✅ Featured clear user journeys so that end users could find the information that was right for them without the noise of non-relevant details ✅ Was attractive and user-friendly to promote engagement ✅ Was easy to share and update frequently ✅ Could be delivered successfully within a modest budget In true cross-departmental collaboration, we brainstormed and debated ideas until we reached a verdict: we proposed a toolkit in the form of an interactive PDF! This format ticked all the boxes and allowed us to deliver all the educational content in a user-friendly and attractive package. We won the business because we offered a simple yet inspiring solution that had the potential to facilitate meaningful change. The toolkit was well received by the HCP community and is now in its second update cycle. Modest budgets are often the reality, but on the positive side they force you to think smart because there simply isn’t room for gimmicks or high tech. It’s sad that, due to the perceived uninspiring nature of ‘an interactive PDF’, this is a tactic rarely mentioned in creds and pitch decks. Yet it brought value to our client, the diverse HCP community it was crafted for, and ultimately the patients who are benefiting from streamlined referral and treatment pathways. We say, ‘Hail to the interactive PDF!’, a simple but invaluable tool in the MedComms toolbox! #MedComms #MedicalAffairs #PharmaMarketing #WeAreScientific

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