SCMS Bengaluru’s Post

Transcript

So for someone who wants to start their career in PR, what would you advise me? Well, I would encourage that person to get into a career in PR because today it's a very strategic role that we are pleasing in organizations today. Especially with so much of competition and so much of global companies coming into India. People have realized that PR plays a very big role in building the reputation of an organization, which is very important for the organization to do business with whatever stakeholders there working. So I would definitely encourage that. This is a growing profession and if they work hard, they work ethically, they can make a great career. So what steps should they take to start with this career field? Today, of course, there are courses in PR in Symbiosis and many of the universities which have specialized courses in there. They would encourage people to take up such courses. And then, you know, start your work with a PR agency, because in a PR agency you learn all the 360�� aspect of the profession. You learn how to manage the media, you learn how to manage the other stakeholders, you also learned how to manage the clients and you do a lot of hands on work in the PR agency which you don't get to do corporate leader. Many people aspire to go to corporates and work which is not, which is not wrong. But I would say that work in a PR agency initially pick up some basic experience and so that you know you have those grass roots here, you know the grassroots working very well and then go for a concrete job. So is there any difference between when you started in PRN, now the present? Situation. Ohh, they're world of difference. You know when I started in 1979. PR was not much known to people what exactly it was they were. Corporate communications also came later, after 1991. This profession was people thought it was more to do with hospitality, receiving people at the airport, arranging for dinners and things like that. That used to be the work of a PR once in a way some reactive media company would have. But I think post that is how I started. And I started your time when there was not even computers these days, right? Later on mobile phones was unheard of. You never knew that there will be a phone in your pocket with which you could do everything in life. But later on, I think as I grew up, also in my career, there's a lot of changes that have taken place in PM today. A lot of technology is coming to public relations. PR is playing a very important role today in building the reputation and safeguarding the brand image of an organization. Communication, Professional communication is becoming a very important tool at the hands of CEO's today. So this this profession is grown and I have great confidence that it will scale even higher. Greater heights point. So the advent of the Internet and mobile communication is what changed the PRC. So last question for you is, with the increasing scrutiny on transparency and authenticity, how do you navigate the balance between managing reputations and fostering genuine connections with audiences? You got to be general. If you are genuine, I think the rest is being sworn into place. You go to build your credibility. If people have to take your word, if people have to believe you, people have to listen to you. You've got to be an authentic person. You got to be a credible person. So there are no shortcuts, especially for a PR professional who deals with a lot of stakeholders. We deal with people in this profession. We are not production people who deal with machines and we deal with human beings. So there's a lot of emotions that come into place. So it's not an easy job. It takes years and years to build. Interpretation. But if you work on a scale. If you work hard, if you work smartly, as they say these days, and have your own principles and stick to your principles and convictions, I think it becomes quite easy to. To interact with people and get your work. Any last like a moral maybe statement for the students that will be watching this or the audiences? Moral statement. It's just that you know. Life is the carrier is a long progression. It's like a marathon. It's not 100 meter dash. It's not as glamorous as 100 relaxed. Everybody knows Usain Bolt. Nobody remembers that Ethiopian or Kenyan, boy or girl who won a gold medal in the previous Olympics. There's a lot more hard work which goes into I don't, I'm not saying there's no hard work in 100 meters dash, but there's a lot more hard work, strategy, endurance that goes into running a 42 kilometer race. So Carrier is like that. Don't be in a hurry. I'm not saying go slow, but no, look for change, embrace change. Don't always be in your comfort zone. Work hard, work diligently. Will become a successful professional. Thank you so much. Thank you.