Catch the insights today, lead the market tomorrow. Few FREE seats left, don't miss out! 😉 ⏰ Save your seat here 👉🏻 https://lnkd.in/duFd_7xC Here's what you can expect: 🚀We'll explore why CDPs are becoming so popular and why they help ecommerces understand their customers better, personalize marketing efforts, and make decisions based on data. 📊We'll dive into the best ways to collect and use data with real-life examples, and strategies on how to use this data across different marketing channels, to increase engagement with customers and drive more sales. 🍪We'll discuss how CDPs are becoming even more essential in a cookie-less world, and how they rely on first-party data (data you collect directly from your customers), which is crucial for staying competitive when you can't rely on cookies to track user behavior.
Scratcher.io’s Post
More Relevant Posts
-
In 2024, we've said goodbye to cookies and third-party data. 🍪 Now, not only should brands own first-party data, but they also need to make it fully accessible and actionable for marketing teams to power personalized customer relationships. Join us on Tuesday, January 30, for a webinar with Snowflake and Vimeo to learn how. https://hubs.la/Q02hfQJ40
-
-
When is the peak of the shopping season? 🛍️ For any marketer, knowing the exact peak shopping periods is invaluable. Let us handle the hard work for you! On our blog, you'll find even more helpful insights, including which websites are most scraped, how to handle real-time data, and much more. 🚀 Read all about it here - https://lnkd.in/dZCEeDSM
-
-
Using email marketing to maximise DTC customer retention and revenue | The Telegraph Top 100 Female Entrepreneurs to Watch
👋 Let's talk about the digital treasure buried in your back garden — your FIRST-PARTY DATA! 💎 It's so easy to overlook, but the consequences of underutilising your data are HUGE. 1) Missed Personalisation Opportunities: Your data knows your customers like you do! Underutilising it means missing out on hyper-personalisation that speaks directly to your customers. 2) Strategic Blind Spots: Ever drive without your sat nav? Underusing first-party data is like navigating marketing without a map. Identify trends, understand preferences, and steer clear of those strategic blind spots! 🚗 3) Budget Blunders: Pouring budget into generic campaigns? It's like tossing money into the abyss. First-party data guides your spend, ensuring every penny delivers maximum impact. 💸 If you're anything like a lot of the clients we work with, you may well be sitting on a data goldmine without even realising it...or perhaps you do realise it but don't know how to tap into it effectively... #FirstPartyData #DTCMarketing #DataDrivenStrategies #ecommerce
-
Liquid Barcodes shares some quick insights covering the loyalty landscape in 2024! Are you up to date with the latest trends and best practices? Find some edge here! ⬇
Can you believe it? We're on the brink of a new year! Curious about the future of loyalty programs in 2024? Dive into cutting-edge insights from the DMA (Data & Marketing Association) UK. Click (or swipe!) through to unlock a comprehensive exploration of the top five loyalty trends shaping the landscape. While some of these trends may have generated buzz for several years, their enduring relevance continues to distinguish them from fleeting fads. 📧 Interested in learning more about Liquid Barcodes and how we can help tailor to your specific needs? Contact Saurabh Swarup, Nicholas C., or Elijah W. to learn more!
-
Senior Account Executive at SAP leading SME through their digital transformation
Discover how to connect real-time data and signals across commerce, marketing, sales, and service. View the infographic: https://imsap.co/6042uxdse
-
-
Director Partner Recruitment - working with new partners to make them successful within the SAP Ecosystem.
Discover how to connect real-time data and signals across commerce, marketing, sales, and service. View the infographic: https://imsap.co/6048u0Tx0
-
-
Retail data is the key to business success. Every week, retailers drop new data, giving us plenty to analyze. But the big question is: what's essential for making smart business moves? One of my go-to reports is the product comparison across different retailers. It's like clearing the clutter to see what really matters. If a product takes off on one platform, or even across the board, it's a signal we can't ignore. Take, for example, a recent YouTube ad campaign we ran. With just six-second clips, measuring impact isn't straightforward. However, by comparing product trends against baselines across various platforms, we uncovered the true value of the campaign. This data isn't just numbers, it's actionable insights. It's about turning these insights into strategies that move the needle. Let's make data-driven decisions that count. 💡 How are you using data to inform your advertising decisions? I'd love to hear. ⬇️ #RetailData #BusinessInsights #DataDrivenDecisions #SearchNurture
-
Marketers Lean Into First-Party Data: Maybe marketers are ready to say goodbye to cookies with 52% of those surveyed by Ascend2 citing first-party data as their primary source for data-driven marketing. Eighteen percent make second-party data (partner-shared) data their top pick, with third-party trailing at 8%. Interestingly, zero-party data beats third-party at 12%. https://lnkd.in/eUqxdYsh CDP Institute
