SCUTI’s Post

Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more. #Marketing #AcerIndia #GamingLaptop

Video games are a $66B industry in China. While brands across many sectors, including luxury, still have the opportunity to invest in this market, obstacles such as platform bans and screen time regulation remain. Here’s our analysis on what Chinese gamers actually want from brands:

How do Websites Drive Sales for Gaming Accessories? A well-optimized website can significantly boost sales for gaming accessories. By incorporating elements like product reviews, gamer testimonials, and seamless online purchasing options, gaming brands can create an engaging user experience that converts visitors into customers. Here’s how it works: 👉 Product Reviews: Displaying detailed reviews helps potential buyers make informed decisions. 👉 Gamer Testimonials: Real-life experiences from gamers build trust and credibility for your products. 👉 Online Purchasing: A smooth, user-friendly shopping experience encourages immediate purchases and boosts sales. A strong website with these features not only enhances user engagement but also increases overall sales for gaming accessories. #GamingAccessories #GamingGear #GamerCommunity #OnlineGamingStore #ProductReviews #GamerTestimonials #EcommerceWebsite #WebsiteDesign #GamingBrand #OnlinePurchasing #SEO #WebsiteOptimization #DigitalMarketing #SEOforGaming #ContentMarketing #MarketingStrategy #GamingBusiness #SEORanking #OnlineStore #BuyGamingAccessories #GamingTech #GamingSetup #GameAccessoriesOnline #GamingEssentials #GameOn #GamingLovers #SEOforGamingStores #OnlineGamingMarket #GamingReviews #GamerReviews #TechGear #BuyGamesOnline #GamingAccessoriesStore #GamingIndustry #SEOforWebsites #DigitalCommerce #UserExperience #MarketingGoals #GamingSetupIdeas #TechAccessories #GamerShop #GamingCommunity #GameStoreOnline #WebsiteSEORanking #GamingSEO #OnlineShopping #EcommerceSEO #GamingLife #LeadGeneration #MarketingForGamers #EcommerceGrowth

New Post: The 13 Best Father’s Day Gifts for Gamers: Nintendo, PS5, Xbox & More - https://lnkd.in/gexWT8an - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. With Father’s Day just around the corner, it might be a good time to start thinking about getting a very good gift for dear ol’ dad. However, if you’re dad’s a gamer, then we we’ve got you covered with a selection of top picks we can recommend. We rounded up the best gifts for gamers for Father’s Day from Amazon, Target and Walmart. Regardless of whether they’re a gaming vet with all of the best consoles, or they’re a newbie to gaming and want to get a good start, we’ve gathered some of the best gift ideas from Nintendo, Sony, Microsoft, Google and more. Shop Gaming Gear for Father's Day On Amazon And if you’re an Amazon Prime member, you can order now and get gaming gear delivered to your home in less than two days thanks to Prime Delivery. Not a member? Sign up for a 30-day free trial to take advantage of all that Amazon Prime has to offer, including access to Prime Video and Prime Gaming; fast free shipping in less than two days; in-store discounts at Whole Foods Market; access to exclusive shopping events — such as Prime Day and Black Friday — and more. Scroll down and shop the best gifts for your gamer dad, below: Sony Pulse Explore Wireless Earbuds Buy Now at Target $199.99 The Sony Pulse Explore is a new pair of true wireless earbuds specifically designed for the PlayStation 5. The accessory offers premium gaming audio that’s clear, rich and complete immersive with deep and rumbling bass and sleek design. Ideal for PS5 dads. Google Pixel Tablet For $59.99 Buy Now at target $499 The Google Pixel Tablet features an 11-inch touchscreen display that’s ideal for playing video games and Android apps from the Google Play Store. It compatible with Steam, PS Remote Play, Xbox Game Pass and much more. MSI Vigor GK50 Elite TKL $34.66 $64.99 47% off Buy Now On Amazon The MSI Vigor GK50 Elite TKL has a lightning-fast response for precision gaming, while it also features independent multimedia keys for launching apps for various PC platforms. It also has RGB lighting effects for real-time feedback and enhance atmospheric effects.The MSI Clutch GM51 Wireless Gaming Mouse is also available for $85, or $15 off its list price, at Amazon Pac-Man and Ghosts Lamp $35 Buy Now On Amazon Add a bit of classic gaming with the Pac-Man and Ghosts Lamp. It has Pac-Man being chased Inky, Blinky, Pinky and Clyde, while it

Earlier in my career, I marketed video games. There’s a subtle framing device all marketers in the industry would use which was essential to their campaigns: We made the player the hero. In Halo, you didn’t control Master Chief. →You were Master Chief. In Zelda, you didn’t play as Link. →You were Link. The game was merely the context by which you undertake your journey and realize your power. This framing is instructive and fundamental to marketing in general. People don’t buy products. They buy what they can become with products. Unfortunately, this concept is something I see B2B companies messing up all the time. When you’re trying to win customers, are you listing the features of your product or communicating how awesome someone can be when they use your product? Make the focus of your marketing the customer. They are hero. You are the vessel. #b2b #brand #positioning

When brands talk openly about their competition the below B2C study "found that the brand was viewed as “warmer,” meaning it was perceived as more friendly and trustworthy, after complimenting a competitor. It is this warmth that drives the favorable outcomes for the praiser—outcomes that include greater brand engagement and higher sales." Excellent research that should make us in the B2B space reflect on how we talk about our competition. Normally, we as sales professionals, avoid addressing "the elephant in the room" despite the fact that we all know the buyer's next best alternative to our solution. And we know that THEY know. Talking about our competition and what they do well sounds scary at first but helps to establish what we are all longing for in the B2B relationship with our customer: TRUST. ----------------------- Let's build bridges between #procurement and #sales.

By appreciating those who challenge us, we foster a culture of continuous improvement and innovation. It’s a reminder that competition can be a positive force, encouraging us to colloborate at times, and to keep us agile, inspired, and continually driving towards excellence is a perspective that feels lost at times these days. #Collaboration #BrandGrowth #Perspective

Gaming is the entertainment of choice for Gen Alpha and Gen Z. Successful brands understand how to leverage this ecosystem. Do you? Our latest report in partnership with SuperAwesome investigates how to utilise gaming for brand affinity. Find out more👇 https://ow.ly/W0hf50RsnQ8

Gaming platforms like Fortnite and Roblox are transforming how brands engage with kids and teens, becoming key to a successful digital strategy. Our new report with WPP reveals how to leverage the gaming ecosystem to ensure your brand connects with young audiences.

The "Fortnite Factor" is real! If you or your clients have ever thought about creating your own content in gaming this is THE report you need to see (download in article below). It's always great to see some performance results coming out of branded experiences. Have a read and let's chat about how Click Media can break your brand in to gaming.