Sean Kalub’s Post

FYI: Global retail media spend forecast to overtake linear TV next year, and other latest stats (Marketing Week): By Niamh Carroll. Global investment in retail media is expected to pull level with linear TV spend this year, before overtaking it in 2025, according to the latest WARC global ad spend forecast. This equalising of spend comes despite a forecast increase in linear TV ad investment this year of 1.9%. This is being driven […] #DOOH #digitalbillboards #digitalsignage

Happening TOMORROW! Log on with WIRe and the Netquest team to uncover the impact of TV ads on behavior via a recent study performed in the Mexican market. Their findings will offer intriguing glimpses into the complexities of advertising effectiveness. Learn more and register: https://bit.ly/4468ZWd #WomeninResearch #MRX #MarketResearch #ConsumerBehavior #Advertising

The Future of Converged TV Based on a survey of senior marketing, media, and advertising executives, this excellent paper dives into how advertisers are using the various media channels today, how they expect to shift dollars going forward, and key challenges. #CTV #TV #DigitalMedia #Marketing #Advertising #Analytics

ICYMI: Global retail media spend forecast to overtake linear TV next year, and other latest stats (Marketing Week): By Niamh Carroll. Global investment in retail media is expected to pull level with linear TV spend this year, before overtaking it in 2025, according to the latest WARC global ad spend forecast. This equalising of spend comes despite a forecast increase in linear TV ad investment this year of 1.9%. This is being driven […] #DOOH #digitalbillboards #digitalsignage

Blog | One of our measurement partners, Innovid, just published “The Future of Converged TV is Now.” Based on a survey of senior #marketing, #media, and #advertising executives, this excellent paper dives into how advertisers are using the various media channels today, how they expect to shift dollars going forward, and key challenges.

Delve into the world of Connected TV (CTV), Cookie Deprecation, and Retail Media, as our panel unravels the intricate tapestry of today's dynamic media landscape in a session from late 2023. https://lnkd.in/eKB2yprt #adtech #mediaindustry #cookiedeprecation #ctv #retailmedia

Two of our leaders at Strategus, Joel Cox and Rachel Dillon, were featured in the latest TVREV report on how Retail Media and Connected TV (CTV) are creating game-changing opportunities for advertisers. Check out Joel's perspective below 👇 For more insights, download the full report here: https://lnkd.in/gFd5yy7f #CTV #CTVAdvertising #DigitalAdvertising #RetailMedia #RetailData

Did you know linear TV has a short-term ROI of $1.61 and amplifies to $3.38 over time? Meanwhile, radio starts strong with $2.15 short-term ROI, but sees flatter long-term growth. 📻 To optimize, it’s critical to plan with both short and long-term value in mind! Check out Nielsen’s findings to understand the best approach for your brand! https://bit.ly/3zIgGXH #ROI #measurement #brandbuilding #media #outcomes #advertising

FYI: Global retail media spend forecast to overtake linear TV next year, and other latest stats (Marketing Week): By Niamh Carroll. Global investment in retail media is expected to pull level with linear TV spend this year, before overtaking it in 2025, according to the latest WARC global ad spend forecast. This equalising of spend comes despite a forecast increase in linear TV ad investment this year of 1.9%. This is being driven […] #DOOH #digitalbillboards #digitalsignage

The power of TV advertising lies in its unique ability to build trust and establish legitimacy. Seeing an ad on TV lends credibility to the brand, establishing trust and encouraging us to consider a purchase. It’s not just about showcasing a product - it’s about creating a memorable connection that inspires confidence in the brand. https://ow.ly/8Alt50ToGfx Source: EffecTV & MediaScience #AdTech #MediaPlanning #Technology #Marketing