Google AI Overviews only show for 7% of queries, a new low https://lnkd.in/en9gZ3xQ
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🚀 Exciting news from Google Ads! They've rolled out six new AI-powered features for Performance Max campaigns, aiming to enhance campaign efficiency and ROI. Here’s a quick rundown: 1. **Customer Value Mode (Beta)**: Target high-value customers more effectively with new acquisition goals tailored for those using purchase conversion metrics. 2. **New Customer Acquisition Goals**: Now available for Search Ads 360 advertisers, perfect for those focusing on expanding their customer base. 3. **Customer Retention Goal (Beta)**: Designed to help you reconnect and win back lost customers. Reach out to your Google account team for more details. 4. **Detailed Demographics**: Gain insights into untapped age and gender groups within your audience, enabling you to create more resonant ads. 5. **Budget Pacing Insights**: Monitor real-time spend, assess current and projected outlays, and forecast conversion performance to optimize your budget allocation. 6. **Account-Level IP Address Exclusions**: Improve ad spend efficiency by excluding specific IP addresses, like those of your company, to prevent unwanted interactions. 7. **Final URL Expansion (Beta)**: Test if switching to a more relevant landing page boosts performance. Early testers saw a 9% increase in conversions with similar CPA/ROAS. These tools could be game-changers in how we manage digital campaigns. Keen to hear thoughts from other digital marketers on these updates! #GoogleAds #DigitalMarketing #AI #PerformanceMax #AdTech
Google adds 6 new AI features for Performance Max https://lnkd.in/ekXTBcTP
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Perplexity Pages showing in Google AI Overviews, featured snippets: https://lnkd.in/eP7NgTpE
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AI overviews can be incredibly helpful in saving time and gaining valuable insights. However, they're far from perfect. What are your thoughts on AI Overviews? Do you believe they're a helpful tool or not? #google #googleupdates #seonews #SEO
Google rolls out AI Overviews in US with more countries coming soon https://lnkd.in/eV2dCBwT
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Senior Lecturer & Development Manager of The Regional Higher Education Network at Tampere University of Applied Sciences (Industrial Engineering, E-Mobility) - digilinkit.blogspot.com
AI Principles to Practical Strategies: How Schools Can Apply the National AI Framework: https://ift.tt/UnpO3Hc
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Google Reduces AI Overviews in Search Results https://lnkd.in/gPFXUjXS #Google #AIOverviews #GoogleSearchResults #GoogleReducesAIOverviews #SearchGenerativeExperience #AINews #AnalyticsInsight #AnalyticsInsightMagazine
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Top 5 Ways to Make Money with Google AI. For complete details visit> https://lnkd.in/dT5pxaTk #aiapplications #aiconsulting #aicontentcreation #AIPlatformNotebooks #AIPlatformPipelines #AIPlatformPrediction #aitraining #automl #googlebard #dataanalysis #googleai #AIGPTJournal #Google
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Perplexity Pages showing in Google AI Overviews, featured snippets https://lnkd.in/emZPnyAK
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Soft skills in the spotlight for workers as AI creeps into industries https://lnkd.in/gXtSG3-n
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MeitY to come out with first draft on AI policy in next 5-6 months https://lnkd.in/dNKxv-fj
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Data Scientist, machine learning explainability and ethics. Formerly: Developer education, technical writing, philosophy.
Latest edition of my responsible AI newsletter is out. https://lnkd.in/eFEdVy8N
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