If you're going to ISPO Outdoor next month in Munich and you are a press guru, get your people to talk to our people. We will be hosting a product session about the exciting new innovations in our range and a not-to-be-missed Q&A with founder Roland Tyson from 3 to 4 p.m. You'll also receive not only a press pack but a goodie bag! 🛍
Did we mention our stall has a bar? Probably should've said that first..
For press pack drop clare@brandwavemarketing.com an email.
See you on the 4th of June at stand 502 in hall A2.
hashtag
#seatosummit#ispooutdoor2024#outdoorindustry#rolandtyson
🚀 American customers are actively engaging with our tactical and outdoor products at the latest exhibition.
🌟 Clients are thrilled, providing invaluable insights right from the field. It's not just about the gear, it's about the stories and connections formed. 🤝
#TacticalGear#OutdoorAdventures#CustomerExperience#innovationinaction#Yakeda#Tacticalvests
What's your story with tactical and outdoor products? Drop a comment! 👇 Let's share insights! 📈
The New Outdoor Report - HighSnobiety X ISPO.
At ISPO Munich, I met with David Fischer and Harry Bainbridge from Highsnobiety, (the No.1 platform that lives at the intersection of style, culture, and community) to talk about the report - The New Outdoor - that’s been made together with ISPO (The World’s Leading Sports and Outdoor trade fair).
Next ISPO: 2024 June 3-5 - Outdoor By ISPO.
Let's connect if you plan to be around!
The report highlights the explosive growth of outdoor fashion and the lifestyle surrounding it as one of the most interesting shifts in recent times. A new audience of cultural pioneers has developed a taste for the technical, performance-informed design of outdoor clothing, many of whom have also discovered a novel interest in the natural world. In response, luxury brands are launching outerwear collections, heritage outdoor brands are rethinking their offerings, and a new generation of designers is emerging to cater to the needs of this growing audience.
Some quick stats from the Cultural Pioneers report:
8 of 10 like outdoor brands that push the boundaries of creativity
7 of 10 go outdoors as an important part of their creativity
7 of 10 would like to know more about off-beat outdoor activities
6 of 10 are constantly looking for new inspiration and activities for exploring the outdoors.
Listen to Podcast at: Scandinavian MIND
Find out more at: 520m-ispo-highsnobiety-2023
Join Outdoor By ISPO in June 3-5
Let's Connect If you want to know more Above The Clouds Communication#ispo#outdoor#sports#highsnobiety#gorpcore#trends#brandingLena HaushoferMartin Kössler
Our own Kristian Borgen Torgersen has together with Conversionista! done an eye-tracking study together with XXL Sport & Villmark. This, amongst other things, served as insights into our in-store experience collaboration with XXL.
Conversionista is hosting a breakfast seminar this Thursday where you can learn more about the research project - want to join? Link is in the comments
Two shows, different outcomes.
And they were not expected!
Recently, BP exhibited at two shows, with a booth at the Kosher Palooza, and The DotOrg Expo.
They couldn’t have been more different.
At the Kosher Palooza, we had a vibrant Boardwalk-themed booth and thrilling prize opportunities.
If I may say so myself, it was one of the most popular booths at the show. 😉
BH we saw success, and we couldn’t be happier.
At the other end of the spectrum was The DotOrg Expo.
It was mostly speeches geared toward organizations, with only a mere 30 booths.
We set up a beautiful inviting booth, where people could sit down and have a real conversation.
There were fewer people, but an opportunity to really focus on each person.
Guess what-
Without all the fanfare and fun, we still got some solid leads and bigger clients.
It got me thinking.
It’s not always the largest numbers and the greatest visibility that gets you the most business.
Real conversations and connections are what truly matter.
Are you with me on this one?
P.S. Did you personally see our beautiful booths? We designed them ourselves- and would be happy to do the same for you.
#print#design#marketing#bpprintgroup
Being a newcomer at a significant exhibition event like Outdoor Retailer in Salt Lake City can be challenging, and building traction and interest is vital. This is how we did it…
Our booth was constantly busy, and we reached numerous contacts and potential future partnerships, significantly boosting our brand awareness and receiving sales orders. Winning the Innovation Award from the show was indeed a bonus.
Our secret to success? Engagement and fun activities!
We organized a unique raffle where attendees could taste river water filtered by our Vitaloop bottle. Yes, you read that right—river water! Those brave enough to try were entered to win their very own VITALOOP. This creative and interactive approach drew a constant crowd and gave us valuable contacts for future partnerships.
→ Our tip for fellow exhibitors: Keep your booth interactive and fun! It's the best way to attract attention, make lasting connections, and stay memorable.
* Focus on the product that resonates the most with the target audience at the show.
* Work with the organizers to ensure you get a good location that reflects your product category. A good location makes a difference.
* Attending an exhibition is the best practice ground as you will meet many different customers and companies with customers who see things differently. Be open-minded, listen to what they say, and do not focus only on selling your story. Learn, adapt, and tune your story so it resonates even more.
Outdoor Retailer Summer 2024 was a blast. Thanks to everyone who visited us, and I look forward to meeting again. kris robinsonMichael WadsworthMaria AlmquistRob NoeJenny KordickGavin JensenPonch MembreñoAlisha McDarrisClement VasseurBill Matthews#OutdoorRetailer#Vitaloop#Networking#Innovation#WaterFiltration#ExpoTips
In a rapidly evolving world, it's time to depart from familiar paths and embark on new journeys, overcoming challenges together. At OutDoor by ISPO 2024, we invite you to join us in shaping the future and exploring uncharted territories as a community!
Discover what awaits:
Connecting in a relaxed atmosphere: Step into the vibrant OutSide Area at the Trade Fair Centre Munich. Engage with fellow innovators, forge valuable connections, and unwind at our OutSide Cinema.
Various participation opportunities: Find your stage, define your game. From customizable stand spaces to sustainability showcases, climbing hubs, and trailrunning test tracks, there's a platform for every vision.
Stronger together: Explore partnership opportunities that extend beyond traditional exhibition. Whether as a Merchandise Partner, Networking Partner, or Mobility Partner, there are avenues for meaningful collaboration and impact.
Let's embrace change, foster innovation, and build a sustainable future, together. Join us at OutDoor by ISPO 2024 as we chart a course towards new possibilities!
Join the community: https://lnkd.in/ehBKS9G7#OutDoorByISPO#innovation#collaboration#sustainability#future#networking
Mimaki MicroFactory Roadshow, Los Angeles, 6th December 2023 | Let's recap our inaugural MicroFactory event.
🔥 Event “driven by conversations, not presentations”
One of the main reasons we’re so excited to attend this one-day event, is the innovative format, which marks the start of Mimaki’s “non-conventional” MicroFactory Roadshow.
🗣 Ken VanHorn, Sr. Vice President at Mimaki USA, said: “The Mimaki Roadshow is an expansion on our learnings from the past few years and a response to what many have expressed about the conventional print shows.
“Tradeshows have their place, but attending one is expensive and typically is more involved than just a day’s commitment for your staff. So, how can we take that and make it segment-focused, both business and creatively relevant, hyper-engaging, and locally accessible?”
“Conventional, to me, means it is the same as it has always been. Old-fashioned. Tired. Non-engaging. Our customers aren’t conventional. They don’t need a conventional show floor experience. Delivering value-added solutions, that’s what we’re about.”
Ken continued: “It’s a deep dive into the expanding world of concept to print that’s driven by conversations and not presentations.
👕 Personalised fashion to experience significant growth
With data showing that a fifth of consumers are willing to pay 20% more for a personalised product, the rise in personalised fashion (from t-shirts, to hoodies, tote bags, towels and everything in between) is proving to be a profitable revenue stream.
According to Industry Research’s report “Custom Clothing Market 2023-2031”, the custom clothing market is forecast to be the fastest-growing industry by 2030. With the market valued at $49706.47 million in 2022, it’s expected to expand at a CAGR of 9.58% during the forecast period, reaching $86076.11 million by 2028.
#mimaki#mimakimicrofactory#events#openhouse#print#printopenhouse
NEW ISSUE: See and be seen! 👀 Hiap Yoon is on a mission to enhance XBRI brand visibility. Learn about the strategies in The Tyreman Magazine's 6th issue. Click the link to dive into the world of brand enhancement! 🚀
#HiapYoon#XBRI#BrandVisibility
Can't wait! 🎉 We're happy to welcome you so soon at #OutDoorbyISPO2024 in Munich. Cheers! 🍸