Taking two steps forward might require taking one step back. In other words, #growth doesn’t always look like growth.
In this conversation with Marcus Larrea, Co-Founder of Stellar Medical and Founder and Team Leader of Palm Paradise Realty Group, you’ll get a few very specific examples - including ways he protected agents, clients, and staff by creating and communicating calm even amid chaos.
Marcus shares several marketing and operations ideas that he learned through R&D - which means “rip off and deploy” as much as research and development.
Gamifying standards and performance, improving every agent’s social media presence, effectively leveraging your first hire - get all that and more here in Episode 031, which we recorded together in person at the Pendry Hotels & Resorts in San Diego.
Watch or listen to this episode of Real Estate Team OS to learn with Marcus:
- Ways to create a competitive edge
- The path from co-founder of an FDA-certified medical device manufacturer, to licensed agent, to #realestateteam leader
- Why “swiping a credit card” to buy online leads and reinvesting 100% of commissions back into more leads worked for him but wouldn’t work today
- Why he committed to the team #businessmodel and how it helps clients and agents alike
- Who his first two hires were and how they provided a foundation for the team
- Their process for the team and their agents to produce more social media engagement
- PARADISE as core values
- How to protect your staff, agents, and clients from chaos and why “what you don’t know doesn’t hurt you, as long as it doesn’t affect you”
- How he ramped down personal production to commit to a leadership role
- Why “growth doesn’t always look like growth” and three examples of taking a step back before moving forward again
- How they gamify team standards and create more agent success
- A few systems and tools that have been critical to their success - from SOPs to Cloud CMA
At the end, Marcus talks Florida Gators and travel soccer, an underused VR headset and an indulgent “shoe thing,” and work as a series of sprints then anticipated breaks.
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