SEEHER’s Post

I'll be heading to Leaders next week alongside an all-star team of sports rights, production, sponsorship, streaming and strategy colleagues from IMG. Want to know how we’re helping sports teams, leagues, events and federations drive audience and commercial growth? Get in touch. We've been busy over the last 12 months... See you there! #SportsBusiness #DigitalMedia #LeadersWeek #SportsIndustry

The roots of sports fandom often sprout in unexpected places. For some, it's a matter of accessibility - the teams you can watch become the ones you follow. This was the case for an international fan who, thanks to a gift from an American friend, gained access to limited U.S. sports broadcasts. Week after week, the Dallas Cowboys games were the consistent offering, naturally cultivating a new supporter for "America's Team." Yet, being a fan isn't always smooth sailing. Despite regular-season successes, playoff disappointments can test one's loyalty. However, true fandom isn't about jumping ship when times get tough. It's about sticking with your team through the ups and downs and maintaining realistic expectations while holding onto hope for better seasons ahead. How did you become a fan of your favorite team? Was it by chance, choice, or tradition? Share your story below. #SportsFandom #TeamLoyalty #FanOrigins

We've had terrific prep sessions, this is going to be a fantastic panel next week with Miguel Angel of TelevisaUnivision and Kevin Parks of Zixi #SPNY24 We'll dive into 2024's history-making Super Bowl and breakdown the tough calls about traveling production crews vs using REMI / cloud methods; We'll take an insider view on the toughest calls in the biz right now: To Paywall? Or Not to Paywall? Miguel Angel will outline how it's tackled. We'll talk vid transport, visibility, transform & localization flows - outlining why I think of Zixi as the "Intel inside" of live video infra, globally. And finally we'll fulfill our duties to take a stance on whether #GenAI is going to live up to the hype, and if so, how. If you have questions you'd like to get answered, hit me in the comments below. (And don't forget to check out my latest 100% free, totally proprietary research at FutureOfTV.Live 💥)

I typically share my professional endeavors on LinkedIn to showcase my accomplishments. Today, I want to try something a bit different. I have been entrusted with the responsibility of building an esports team at the College of Southern Idaho. As I embark on this journey, I am curious about your perspectives. When establishing a team from scratch, what foundational elements do you consider non-negotiable for shaping a positive culture and setting norms? #TeamBuilding #Culture #Esports #LeadershipDevelopment

With fans intensely committed to fantasy sports, on-field performance significantly impacts brand perceptions and sales. Teams must weigh this impact. Fantasy players have a deeply personal investment in the real-game success of the players on their fantasy rosters. This passion has tangible impacts for sports brands - from jersey and gear sales, to broadcast viewership and social media impressions. Real-world team strategy and player usage also face scrutiny through a fantasy lens. Coaches must balance winning actual games with optimizing fantasy output. For brands, the stakes are high to align with fan fantasy interests. https://lnkd.in/gFVRa_4G

Final countdown to 4se New York, our sports, entertainment, brands and culture show - Tuesday 21st and Wednesday 22nd May, in the heart of Manhattan. Still time to join us: https://lnkd.in/guv-vMnY The skinny: It's for curious and commercial minds, from across sport - focused squarely on where and how value can be generated (and money made) as teams, leagues and athletes overlap with the worlds of music, fashion, media, brands and technology. And we're packing it full of practical hints, a few secrets and a load of tactics to take back to the office. Throw in a WNBA legend, professional bull rider, a couple of Olympian snowboarders and a NASCAR driver, and there's half a chance it'll also be fun. And it's a heck of a cast list - you'll hear from FIFA, Universal Music Group, Reddit, Inc., Mitchell & Ness Nostalgia Co., Words + Pictures NASCAR, Meta, More Better, SMAC Entertainment, UNINTERRUPTED, The SpringHill Company, Prime Video & Amazon Studios, Professional Bull Riders, LLC, Trilogy Films, Under Armour, National Hockey League (NHL), Major League Baseball (MLB), Endstate, SIXIÈME SON, TD, MIZIZI International, WWE. We'll see you there. #sports #entertainment #lifestyle #culture #NewYork #4se Leaders in Sport Sports Business Journal

"Sports content sits at the epicenter of today’s media landscape. Three key factors drive its value: real-time engagement, a vast and diverse fan base, and consistent predictable scheduling." - Patrick Whitesell, Endeavor Group (UFC, WWE, WME Sports, ATP Tour Miami Open, Barrett-Jackson, OpenBet) executive chairman Sports has an unmatched ability to engage viewers and fuel media consumption. Sports cultural value remains irreplaceable. In today's increasingly fragmented media world, sports value is growing. #sports #advertising #effectvinsights #media #engagement

𝐓𝐡𝐞 𝐒𝐧𝐨𝐨𝐩 𝐃𝐨𝐠𝐠 𝐀𝐫𝐢𝐳𝐨𝐧𝐚 𝐁𝐨𝐰𝐥'𝐬 initiative to offer NIL deals to all participating players is a game-changer that could set a precedent for other bowl games, combining entertainment with lucrative opportunities for athletes. This move enhances the players' financial prospects and attracts significant media and fan attention, driving increased sponsorship and viewership. Overall, this innovative approach by Snoop Dogg could𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲, merging sports with high-profile brand partnerships and setting new standards for athlete compensation. 𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴,𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘰𝘵𝘩𝘦𝘳 𝘣𝘰𝘸𝘭 𝘨𝘢𝘮𝘦𝘴 𝘸𝘪𝘭𝘭 𝘧𝘰𝘭𝘭𝘰𝘸 𝘵𝘩𝘪𝘴 𝘭𝘦𝘢𝘥? #sports #sportsbusiness #sportsmarketing #nil #sportsbiz #linkedInsports #sportscareer #sportsjobs #careers #sportsmanagement

🚀 Exciting News! 🚀 #Sportsnet+ is your gateway to unprecedented visibility during this adrenaline-packed event. With streaming audiences poised to soar, now’s the time to position your brand at the forefront. 🌟 🔍 Explore Tailored Advertising Opportunities. Whether it’s captivating banners, dynamic video spots, or engaging social media campaigns, we’ve got you covered. 🎯 📞 Reach out and I'll guide you through the possibilities and help you maximize your impact on Sportsnet+. 📈 Get ready to score big with Sportsnet+ advertising – because your brand deserves nothing less! 🏆📺 #Sportsnet #AdvertisingOpportunities #BrandVisibility #DigitalMarketing #RSM #SportsMarketing #SportsMedia #Streaming #BrandAwareness

𝐓𝐡𝐞 𝐁𝐚𝐜𝐤𝐫𝐨𝐨𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 The average sports fan doesn't delve too deep into the nuances of the game. They might have varying degrees of knowledge, but they watch to be entertained. A goal is a goal, irrespective of the strategy behind the pass. A wicket is a wicket, irrespective of how the batter was set up previously. If they enjoy a good game (and their team wins), they go home happy. The team's strategy isn't on their radar. This doesn't mean teams don't put effort into their strategy, team selection, and everything else. They generate millions and get paid handsomely not to just wing it. But the person watching isn't privy to this and, for the most part, doesn't care. Brands sometimes tend to forget the entertainment bit. #strategy #entertainment