Selfridges’ Post

https://lnkd.in/eT7VE4V7, there is an interesting webinar about how the beauty industry conquers different spaces to reach the consumers

Consumers perusing the shelves or an online store won’t immediately know your product is a clean beauty product. Therefore, brands need to entice their consumers and send a message that conveys their brand’s values through their packaging. Learn more in our Clean Beauty Packaging: 4 Must Haves https://hubs.ly/Q02L2f5p0 #cleanbeauty #beautypackaging #sustainablepackaging

Seasonal shifts can bring big changes for beauty professionals, but with the right strategies, you can stay ahead. 🌟 From adjusting services to seasonal trends, running timely promotions, and diversifying offerings, to leveraging digital marketing and staying adaptable, there are many ways to thrive through ups and downs in client demand. 💇♀️ Stay proactive, plan ahead, and let your business shine all year round! For more tips, check out the full blog on navigating seasonal changes in the beauty industry. 📖 Read here: https://lnkd.in/gUS72b52 #BeautyBiz #SeasonalSuccess #SalonSuites #StylistsUnite

𝗔 𝗗𝗼𝘀𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 📝 Sharing our Luxury Consultant Summer Wong’s perspective on: ‘𝗕𝗼𝗯𝗯𝗶 𝗕𝗿𝗼𝘄𝗻 𝗜𝘀 𝗡𝗼𝘄 𝘁𝗵𝗲 𝗛𝗼𝘀𝘁 𝗼𝗳 𝗧𝗵𝗶𝘀 𝗭𝗼𝗼𝗺 𝗠𝗲𝗲𝘁𝗶𝗻𝗴’, an article from BOF. The article provides a fascinating glimpse into how Brown's deep connection with her customers, affectionately called "Roadies", has fueled the remarkable success of Jones Road. We believe Bobbi Brown's approach to building her Jones Road brand exemplifies the power of true #ClientCentricity. The thriving 50,000-member Jones Road Facebook group is a testament to Brown's ability to cultivate a devoted, interactive customer base. Brown, the senior managermet of the brand, she actively incorporates their ideas and pain points into her product roadmap. When brands genuinely prioritise their customers' needs and create channels for true dialogue, it can drive remarkable business results. We are delighted to offer  “𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 “ consulting service, help you to review the core pillars of your customer acquisition and retention tactics. We support you in developing or fine tuning your customer loyalty strategy rooted in the brand value, business model and unique service positioning.🌟 Share your thoughts  in the comments below and connect with Summer to chat more! 🗣️❤️ Click here to view the full article:  https://lnkd.in/gNzmYDHb  𝐽𝑜𝑖𝑛 𝑡ℎ𝑒 𝐺𝐶 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦 𝑣𝑖𝑎 𝑡ℎ𝑒 𝑙𝑖𝑛𝑘 𝑖𝑛 𝑐𝑜𝑚𝑚𝑒𝑛𝑡 𝑡𝑜 𝑔𝑒𝑡 𝑐𝑜𝑚𝑝𝑙𝑖𝑚𝑒𝑛𝑡𝑎𝑟𝑦 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡𝑜 𝑎 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑐𝑜𝑙𝑙𝑒𝑐𝑡𝑖𝑜𝑛 𝑜𝑓 𝑖𝑛𝑠𝑝𝑖𝑟𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑞𝑢𝑜𝑡𝑒𝑠, 𝑝𝑜𝑑𝑐𝑎𝑠𝑡𝑠, 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝑎𝑛𝑑 𝑒𝑥𝑐𝑙𝑢𝑠𝑖𝑣𝑒 𝑒𝑣𝑒𝑛𝑡𝑠. 💫 #GogoChengConsulting #CustomerLoyalty #BusinessSuccess #CustomerExperience #CustomerService #Communication #Strategy #TheArtandScienceofClienteling

Seasonal shifts can bring big changes for beauty professionals, but with the right strategies, you can stay ahead. 🌟 From adjusting services to seasonal trends, running timely promotions, and diversifying offerings, to leveraging digital marketing and staying adaptable, there are many ways to thrive through ups and downs in client demand. 💇♀️ Stay proactive, plan ahead, and let your business shine all year round! For more tips, check out the full blog on navigating seasonal changes in the beauty industry. 📖 Read here: https://lnkd.in/gUS72b52 #BeautyBiz #SeasonalSuccess #SalonSuites #StylistsUnite

How are consumer trends transforming the self-care and beauty industry? Leger USA released their 2024 Natural Beauty Trends report to answer this question. Get an overview of the report from Lisa Testa by watching this month’s edition of What’cha Thinkin’! Testa talks about how sustainable efforts are becoming more prominent as these efforts become more important to consumers. Learn more about the 2024 Natural Beauty Trends report by reading the full article at https://lnkd.in/eZDGpmbD Don’t forget to let us know What’cha Thinkin’ in the comments below!

🚨 Part two is here...   💄 The fall 2024 Beauty Executive Survey results are in!   📈 📉 Here is the second part of our survey results, with 5 more drops in the coming days, so stay tuned! #Beautyretail #futureforecast

Founded in 2020 with the belief that beauty industry requires a revolution with respect to TRANSPARENCY. There is lot of inaccurate advice & incorrect claims being made by beauty brands which results in fear mongering, misconceptions and eventually consumers making wrong decisions. For more watch this video Minimalist

Did you know that even during tough times, beauty sales like lipstick tend to rise? 💄 There’s a little-known trend that’s been quietly shaping our habits for decades—and you might be part of it without even knowing. Ready to discover what it is? Let’s dive in.

"Sleep 8 hours in 8 minutes." Now that's how you write a value proposition. The kind that will make shoppers stop and pay attention even in the world's most competitive beauty market. The kind that will make a strategist take a photo even though she's been on her feet for 11+ hours, seeing the sights.* (*Was looking for a specific holiday photo this morning, stumbled upon this instead.) #brand #brandbuilding #value #customervalue #valueproposition #beauty #jbeauty