SEPHORA’s Post

🔓 What Minimalist did for skincare that even L'Oréal couldn't The pandemic saw D2C brands like Minimalist emphasise active ingredients in skincare. This transparency led consumers to shift to actives-based skincare products. Now, even legacy brands have noted this trend. In this April 2024 story, Nuha Bubere did a deep dive into what makes Minimalist tick, how it gets its edge, and where it’s heading. Read this story from our archives for free by signing up for The Ken's 30-day trial. Click the link in the comments. ----------- #TheKen #Minimalist #Skincare #D2C #SkincareBrands

In 2024, the top 10 cosmetics companies are expected to reflect the ever-evolving beauty industry, with a focus on innovation, inclusivity, and sustainability. These brands are projected to lead the market by offering high-quality products that cater to a diverse range of consumers. L'Oréal, with its extensive range of skincare, haircare, and makeup products, is expected to top the list. The brand's commitment to sustainability and diversity has resonated with consumers, solidifying its position as a leader in the industry. Estée Lauder, renowned for its iconic skincare and makeup products, is also expected to maintain its strong presence in the market with a focus on luxury and innovation. Additionally, brands like MAC Cosmetics, NARS, and Fenty Beauty are anticipated to continue their rise in popularity, offering inclusive product lines that cater to diverse skin tones and preferences. Consumers are increasingly seeking out eco-friendly and cruelty-free options, leading brands like The Body Shop and Tarte Cosmetics to be anticipated to make the top 10 list in 2024. Overall, the top 10 cosmetics brands in 2024 are likely to represent a mix of established industry leaders and up-and-coming innovators, all dedicated to providing high-quality, inclusive, and sustainable beauty products.

E.L.F. BEAUTY has experienced significant growth by offering affordable alternatives to high-end beauty products, effectively attracting consumers looking for quality makeup and skincare without the steep price tags. This strategy has not only helped E.l.f. increase its market share but also allowed it to outperform in the competitive cosmetics industry. The brand's economic model capitalizes on current consumer spending patterns, offering price-attractive options during times of financial squeeze, which has positioned it as a compelling choice for consumers aiming to maintain their beauty routines on a budget. E.l.f.'s dupes not only replicate the look and feel of their more expensive counterparts but also deliver comparable performance at a fraction of the cost, further cementing E.l.f.'s reputation as a brand that provides value without compromising on quality. #beauty #beautymarketing #productinnovation #productmarketing #beauty #beautymarketing #beautycommunity #beautybrands

Since 2022, Hailey Bieber’s skincare line laid a strong foundation, but it’s her makeup launches that are truly exciting. Lately, Rhode Beauty has been getting all our attention. And it’s undoubtedly their different marketing strategy than any other. Bieber's keen sense of market demand positions Rhode for continued success. #rhode #beauty #brands #marketing #influencermarketing #haileybieber #marketingstrategy #productmarketing

For those of you following along with all M&A deals in the #beautyindustry this year, time to update your scorecards again! #beauty #mergersandacquisitions #indiebeauty #skincare #skinhealth

𝐓𝐡𝐞 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐃𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐌𝐨𝐢𝐬𝐭 𝐋𝐢𝐩𝐬𝐭𝐢𝐜𝐤𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐁𝐞𝐚𝐮𝐭𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐞𝐭 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 🎯  https://lnkd.in/dR8W65GX #Moist #lipstick, also known as hydrating or creamy lipstick, is a type of cosmetic product designed to provide vibrant color to the lips while also offering moisture and hydration. Unlike traditional matte lipsticks, which can be drying, moist lipsticks are formulated with ingredients that help keep the lips soft, supple, and comfortable throughout the day. The primary distinguishing feature of moist lipstick is its moisturizing properties. 𝐊𝐞𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 📎  In April 2023, The Estée Lauder Companies Inc announced that it has completed its acquisition of the TOM FORD brand and is now the sole owner of the TOM FORD brand and all its intellectual property. ELC’s stewardship and its licenses with Ermenegildo Zegna N.V. (“Zegna Group”) and Marcolin Group provide continuity and allow for the further evolution of the TOM FORD brand as one of the preeminent global luxury brands of the twenty-first century. 𝐓𝐨𝐩 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 🔍  Avon L'Oréal Benefit Cosmetics Bobbi Brown Cosmetics Tarte Cosmetics Too Faced Cosmetics #MoistLipstick #BeautyIndustry #Cosmetics #MakeupTrends #LipCare #BeautyTrends #MarketAnalysis #Skincare #BeautyInnovation #SustainableBeauty  

Beauty companies’ customer service innovations are ahead of the curve, and one of them is Milani Cosmetics. Find out more in our interview with CEO Mary van Praag, as she discusses how Milani’s innovation taps into beauty and skin care trends with BCG's Mrin Nayak. #retail #retailinnovation #retailtrends

Last month Julian Kirby-Smith and I presented at the marvellous The Fragrance Foundation UK annual Hot on the Scent event. We took the opportunity to review fragrance in 2023 from a media and etail perspective. You can download it now using this link to get insights on: - The fragrance category's performance in media and etail in 2023 in the context of other beauty categories such as cosmetics, skincare and haircare - TikTok and Brand Ambassadors impact on Fragrance - Stock levels over the year as well as focus on Q4 and Black Friday https://hubs.li/Q02pXqkn0 #fragrance #beautyindustry #beautybusiness #mediainsight #etailinsight #dataanalytics #fragrancefoundationuk

💡 If skincare layering and lip combos teach us anything about modern consumers, it's their 'mixologist' approach - captured in Nextatlas data and some recent product launches.    💅 I assume that beauty brands truly strive to offer products that work perfectly on their own, however, consumers are actually having fun by adding their personal twist to transform a standard product into their personal holy grail. 💄 MAC Cosmetics has cleverly tapped into that opportunity by launching a limited edition lip combo inspired by the it-girl of the moment, Gabriette. Forgoing the conventional route of launching new shades or products through celebrity collaborations, MAC has instead opted to spotlight 'combos,' a strategy that mirrors the inventive ways consumers are currently engaging with beauty products. https://lnkd.in/d4TRhp3c

Check out Shakeup Cosmetics | B Corp™ ! We talk about self care but it has been more focused on the feminine demo. Love this approach from this brand. EVERYONE needs self care! Checkout the massive opportunity and need in men’s skincare! Takeaways from this article: “The global men's skincare products market is set to grow from $14.1 billion in 2022 to $23.2 billion by 2029 according to Azoth Analytics. “With our standout brand image, clear masstige price positioning, “made in Britain” badge of quality, and our solution-driven innovative and efficacious products, we managed to attract and onboard several reputable distributor partners across various key markets. As a result, our revenue jumped 300% YoY in FY21–22, allowing us to grow the team and expand our range.” “We have been pleasantly surprised by how quickly men all around the world have embraced our mission to enhance men’s self-being through self-care. As a brand, we set out to offer solution-driven face care products specifically designed for men’s skin, empowering them to look and feel their best.” #skincare #mensskincare #selfcare #beauty #confidence