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Cara Clanton Pope walks us through how to build a custom recipe in B2B Marketing Analytics using Campaign Influence and how to feel confident about the data you have on your CRM Analytics dashboards on The Spot. Step 1: Selecting the objects in the recipes Step 2: Selecting joins Step 3: Output and review Check out her article, Create a Custom Recipe in B2BMA with Account Engagement Campaign Influence Model, to get all the details on each step along with screenshots. If you feel like you need to take a couple of steps back and get a better grasp on what first comes out of the box with B2BMA and how it can be used to visualize your marketing campaign results, join us for our upcoming workshop on September 26. Sign up here: https://lnkd.in/e7JTiSMV #salesforce #training #b2bma

  • A screenshot of setting up a custom recipe for B2B Marketing Analytics.

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