#PRSE in Amsterdam is on !!💥🔥 📢 You're most welcome to #visitus at stand #K52 Together, let's build a sustainable future! ♻️ #PRSE2024 #SustainablePackaging #CircularEconomy
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A CATALYST FOR CREATIVE COMMUNICATION CAMPAIGNS I was again struck by the value and significance of a global perspective as I attended an event with Lund University Alumni yesterday (kärt återseende! 🙂). It was really nice to see so many attendees coming together, of all ages - sharing the educational background at Lund University, and the fact that we now live and work or studying, in the vibrant, cosmopolitan city of #Singapore. The ability to travel and work in different countries, and meet people from all over the world is a fantastic opportunity and privilege that enriches our lives in so many ways. This global perspective adds great value in relation to marketing and communication strategies. It does more than just broaden horizons; it contributes to a deep sense of #empathy and understanding towards people from diverse backgrounds and experiences. When integrated into campaigns: 👉 it injects depth and #authenticity, rather than superficial and generic; 👉 it encourages creativity and uniqueness, instead of conforming to established scripts; 👉 it can challenge conventional narratives and push the boundaries of traditional thinking. While many #organisations have effective communication strategies and activities in place, it's worth considering what a fresh, outside perspective and a #global outlook can bring. It has the potential to transform campaigns into something extra and unique. What do you say, can an international perspective add flavour and extra oh-wow to #communication #campaigns? 😊
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Last June, I finished the Microcredential in Strategic Communication for New Media, organized by Department of Communication and art of Universidade de Aveiro and instructed by the Professor Maria João Antunes. In this micro-credential, I was able to learn new concepts of the strategy behind communication in new media and apply them to the communication of exact science research groups. For the final report, I developed a strategic communication plan for the Team Specko, obtaining a grade of 20/20. #SciComm #Strategy #Communication
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Associations… Do your members find it hard to perceive value? If you are not sure, the symptoms are: - Low member interaction on events and activities. - Stagnated/declining membership. - Low member interaction with resources, webinars, courses, pdfs etc. - Declining member satisfaction. …and the list can go on. If some of these symptoms sound familiar. Join Ashish and Sylvia in their upcoming masterclass, where they will share “how to express your brand to deliver member value through digital platforms”
🌟Express Your Brand Across Digital Platforms, presented by RTOERO Join us on February 1, as Sylvia Link, CAE MC APR ABC and Ashish Malik, B.Eng, MBA, PMP, share proven strategies for increasing the brand loyalty of your audiences and boosting outreach results through innovative brand expression, especially across your digital channels. Attend this session and walk away with a ready-to-use brand building toolkit that includes actionable strategies. https://lnkd.in/g3M678Mu #schoolPR #education #publicrelations #communications #branding #brandidentity #marketing Danielle E. Norris,
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Tap into the power of personal branding for academics! 🎓✨ Understand why building a strong personal brand is essential for visibility, credibility, and connecting with industry professionals. Explore our latest insights at the link below. 🔗 Here: https://lnkd.in/gtYY-S_u #PersonalBranding #Academia #IndustryConnections #ProfessionalGrowth #NewInAsia
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Stamp 1G | Digital Marketing Expert | MSc in Digital Marketing, University of Galway '24 | SEO Specialist | Driving Digital Success
Just witnessed what could potentially be the pinnacle of an academic journey at the University of Galway, orchestrated by the ingenious team at Diligent. 🎓💡 This was not merely a panel discussion; it was an immersive exploration into the core of contemporary marketing, a blend of insights that seemed akin to deciphering the genetic code of business triumph in the digital era. Embarking on a Niche Exploration 🌊: Jill Holtz, Sarah Caplice, Lucie Shelly were more than just speakers; they served as guides, leading us through the complex labyrinth of market differentiation. Their narratives underscored the potency of authenticity. Much like identifying your unique voice in a choir, it's all about achieving harmony without becoming submerged in the melody. The Harmonious Blend of Sales and Marketing 🎶: Paul Conway, Asma Imam, and Aoife O'Grady-Corcoran masterfully composed a symphony on collaboration. Envision a world where sales and marketing move in such flawless unison that the customer experience transforms into something truly enchanting. Their insights served as a revelation: amidst the clamor of the digital marketplace, synchronicity is our hidden arsenal. Designing Customer Journeys 🛠️: Marc Jennings, Deirdre Leonard, and Sean McKeogh illustrated a narrative so vivid about enhancing customer journeys, it felt as if one could directly step into it. They emphasized that ultimately, our customers are human beings. It's about perceiving through their eyes, empathizing with their emotions, and designing experiences that connect on a personal level. This event was more than just an educational experience; it was an expedition into the essence of marketing, a reminder of why we embarked on this path. The enthusiasm, the innovation, and the unwavering pursuit of excellence demonstrated by each speaker were contagious. Here's to pursuing excellence, making an impact, and, perhaps most significantly, relishing every step of the journey. #DigitalMarketing #FutureLeaders #UniversityOfGalway #InnovationInAction #MarketingMastery
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Higher ed marketers have a crucial role in shaping authentic and inclusive experiences. Here are some practical steps for embedding DEIB into your marketing strategies 👇 #highered #highereducation #higheredmarketing #deib
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🚀 I'm pleased to share some exciting updates with you. 🚀 Our client, QUT (Queensland University of Technology), started using Mindhive in their marketing faculty. They used it in class and to talk to industry leaders. This helped them build their program without spending a lot - and how marketing classes can help students do better in their jobs. Today, a story about this was published globally. We look at what people in the industry think and use collective intelligence. We study how marketing is changing and what it means for teaching. The paper shows how important it is for higher education and businesses to work together. It explains why marketing classes need to change to teach students the right skills for today's fast-changing world. The story is included in a research article called "Competitive Advantage for Life: An Industry View of Marketing Communication Education" released globally today via The Journal of Marketing Communications. Co-authored by Professor Gayle Kerr, Ian Lings, Leigh Terry, Jef Richards, and myself. It's really exciting and shows that you don't need to spend a lot to get global help in education. There are over 3300 universities in the US. What if Mindhive worked with universities to help with teaching, research, and connecting with industry? Here's a growing list of case studies https://lnkd.in/g4Erd9-X I'm incredibly proud to have collaborated with Gayle Kerr on this project, and I'm confident that our findings will resonate with educators, practitioners, and students alike. Read the full article here: https://lnkd.in/gdTNDQ_M Taylor & Francis Group QUT (Queensland University of Technology) American Academy of Advertising Omnicom Media Group The Eidos Institute #MarketingCommunication #Education #IndustryInsights #Research #CompetitiveAdvantage
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Greetings to everyone!! Glad to share the experience of my first paper presentation, DHANALAKSHMI_ S and I have done a paper presentation on the topic "Digital marketing" in our college SNSCE during the SNS colors 2k23 event, which was an extraordinary celebration of creativity and innovation.Why digital marketing? Because digital marketing has become such a crucial aspect of business nowadays and it's a rapidly evolving field, so there's always something new to explore and discuss on it. It's not a winning certificate but we're happy to experience something new through the participation itself. #snsinstitutions #snsdesignthinkers #designthinking #snscolors #paperpresentation
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Boost enrollment with a click! Learn how digital tour booking can transform your school's engagement strategy. Don't let tech barriers hold you back. Join us on Feb 19 for insights! #SchoolSuccess #SchoolSuccessMakers
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