Set Creative - A WPP Experiential Agency’s Post

Summer has arrived! And to many people, that means attending festivals, sports events, and concerts. In this edition of the Brief, we look at packaging reuse and recycling in this context – what infrastructure is available, how widespread are deposit return schemes, and how do sorting systems work? Click here to read: https://lnkd.in/eEvbZu6p To get access to exclusive premium content, become a Packaging Europe member: https://lnkd.in/em_Jz4_Q   Follow our hashtag to stay up to date with the latest packaging news: #PackagingEurope

SHOW REPORT: The Big Gear Show / Outside Festival I wasn’t planning on attending. I had so many other things to do. Checked in on Kenji (my role: emotional support animal). Got called in as a sub on a panel discussion: “Brown Girls Climb and do other things too”. What stood out to me at this show was not the product. It was about gear, but it wasn’t. It was the people. DIVERSITY: Take a gander at the crowd. Take a stroll through Civic Park. Check out who showed up. Lots of people. Different people. What changed? How did this happen? EVERYBODY OUTSIDE: Why? Music, sunshine, cool new stuff, beer, food, conversation, topped with education, conservation and accessibility awareness. They opened the doors and invited people in. Gave them reason to enjoy this beautiful day, fed their souls with music and sunshine, and let them check out the gear that enhances their outdoor experience. What was there? Bikes! Bikes! More Bikes! Climbing walls! Crowds of people at Osprey. All kinds of people at NoSo. More people on the Royal Robbins hang board than I have ever seen! There was a line! A Dog Experience area, Hope! Old friends, New friends. New brands, known brands, big brands, little brands (Hoohah) and little brands doing cool things: Town Hall Outdoor Co “Rural us Rad”…and there were NACHOS! THE SECRET SAUCE? Get outside. Just go. Isn’t that what we were asking anyway? Local, open, public, comfortable accessible location/venue. Open the doors and make space. Is mainstream a sell out? Not when it lowers the barriers to entry (literally). This has been decades in the works. It’s a shared Outside world. Quit the Outsidesy/Outdoorsy stuff. It’s DEI as a valuable conversation not an issue. It’s awareness. It’s togetherness. It’s community. WHAT DID THEY DO? The Big Gear Show and Outside produced a different event. Because we are all different. PS: Great directionals & signage. Excellent balance of alcohol + NA offerings and port a potties were far from the food trucks. Good job.

🎉🌟 Big Things Brewing for January: A Client Event Like No Other! Hold onto your hats, folks, because at Korls Arts and Tech Innovation, we're cooking up something extraordinary for an event in January! 🍳🚀 You know how January is usually about slow starts and New Year resolutions? Well, not for us! We’re partnering with a client who’s as awesome as they come – and trust us, their sense of humor is as great as their vision. 😄👏 🔍 The Sneak Peek: Picture an event where extraordinary building and unique constructions take center stage. Think less eco and more 'whoa' – a playground of innovative structures and designs that will redefine your idea of what an event can be. From awe-inspiring installations to one-of-a-kind builds, we're setting the stage for an experience that's as visually stunning as it is unforgettable. And, of course, a few surprises that promise to make this January an electrifying start to the year! 🌞🎈 📣 Why the Buzz?: This isn't just another event; it’s a showcase of what happens when a client’s bold ideas meet our expertise in creating unforgettable experiences. We’re pushing boundaries, challenging norms, and maybe breaking a few traditional event rules (all in good fun, of course!). 🔮 More to Come: And guess what? This is just the tip of the iceberg. We’ve got a whole lineup of exciting projects for the year that we can’t wait to share. But let’s focus on making January amazing first, shall we? So, stay tuned, and watch this space. We’re about to kick off the year with a bang, and we promise it's going to be a ride worth following. 🚀💥 Join us in our journey of making every event not just a gathering, but a memorable experience. And to our fantastic January client – let’s make some magic happen! #EventPlanning #Innovation #Sustainability #KorlsArtsandTechInnovation

In celebration of #EarthWeek, let’s recognize the role sports venues can play in promoting sustainability. While going green is the right thing to do for our people and planet, it can also be game changer for your sports business. 🌿🏟 Learn how venue sustainability can set you apart from the competition: https://bit.ly/3JCtAb9

Great to see more and more events taking that conscious move towards a better sustainable future 🙌 #concession #fireworks #sustainablechoices #sustainable #sustainableevents #trader #concessionsmanagement

Steve Moore, founder and chief executive of Red Engine Team, the Flight Club and Electric Shuffleboard operator, talks to Katherine Doggrell at Propel's Multi Club conference about how the company has become a £100m-turnover business, its growth plans for the UK and the US, how it continues to innovate its F&B offer and games. Quick quotes from Steve: "Stories is big for us - what we send out after the event - photos etc... we treat re-bookers really well and we have customers who go to multiple venues in one night as the offer is slightly different in each venue." "US market is a bit bizarre, in UK we are comfortable and we can localise the product nicely.. but there are many differences across cities and states, and social behaviour is different, in US it is more event-led... we have 8/9 sites and we think we can go to 200 in US, we are working on whether the smaller model works... the big one definitely does... our focus is on Australia, US and UK... F&B is about 70% of our revenue." "Electric Shuffle is just about to launch in New York.. our average group size is ten and we focus on the ability to entertain groups." "In UK London we will probably go to 12 but I would love to go explore smaller places for further growth... we have calls for the technology to be licensed but we refuse because we see it as part of our brand package." Find out more about Propel events here: https://lnkd.in/en8eJy6g

🎉 The festival season has begun! 🌟 It's that time of year again! The #festivalseason is here, and we're ready to celebrate in style. But before you bust out the glitter and dance moves, let's talk about #sustainability! 🌿 What are YOU going to do to make this the most sustainable party of the season? 💚 Whether it's #carpooling with friends, #using reusable cups and #utensils, or supporting #eco-friendly vendors, every small action counts! 🌍 Let's make memories while taking care of our planet together. 🌟 If you're organizing a festival or party, strive to make it the #MOST sustainable party of the season! YOU can make your festival more transparent and measure on sustainability performance, set zero-waste goals, prioritize eco-friendly transportation, seek sustainable sourcing, and ensure energy efficiency. Additionally, #measuring the sustainability performance of your event and venue, including concerts, concert halls, sports games, and stadiums, offers numerous benefits and serves various essential purposes. Visit gses-system.com/venues/ to see what GSES - Global Sustainable Enterprise System and Mission Control Data for Good can do for you! Also check out Slinger or contact Marvin Pupping for the carpooling app #Slinger🌱 Share your sustainable festival tips in the comments below and let's inspire each other to party responsibly! 🎶✨ #SustainableFestival #PartyResponsibly #FestivalSeason #GreenLiving #ReduceReuseRecycle

An inspiring day at PurposeFest in Bristol yesterday, and a great reminder of the potential businesses have to drive positive change. 💡🌱 Aside from a renewed energy after listening to the dynamic mix of speakers and spending time with such a motivational group of people, 2 key takeaways for me: 1. The concept of ‘The children’s fire 🧒🔥’ – when having discussions and making decisions, imagine your children are present and let them have a voice. They are our future after all. 2. The invaluable reminder that purpose and profit are not mutually exclusive 🚀🌳. In fact, they can be powerful allies, driving innovation, engagement, and long-term success. By aligning our business objectives with a higher purpose, we not only create value for our stakeholders but also contribute to positive social and environmental change. Thank you to Andy Hawkins for putting on such a great event! #Purposefest #BCorp #PurposefulBusiness #Inspiration #Sustainability #SustainableBusinessGrowth

Half the money spent on advertising is a waste, but how do you know which half? In a world competing for clicks the brand story needs to be compelling. The basics to building a brand is to communicate a promise that can be fulfilled. Fulfilment of that promise creates trust and builds a relationship. That promise then becomes the strategy! Any rental business can promise to make their equipment available and reliable. That doesn’t mean that they understand the customer and their challenges. Sunbelt Rentals UK & Ireland has the expertise to collaborate in depth with customers to build and maintain sustainable homes, cities and infrastructure to supporting with emergency response and government services. We also support in the delivery of major events, the creation of consumer experiences and entertainment as well as making movie magic. Our knowledge provides the “How” in being able to define, design and deliver solutions for any challenge for those working to fix problems and make the world a better place. Leave the how to us! #projectmanagement #sustainability #leavethehowtous

🚨 The annual Motorcycle Awareness Month kicks off in September, marking the start of the peak riding season! 🏍️ Over 50% of riders re-register their bikes and hit the road after winter, so it's a great time for employers to remind their team members who commute by motorcycle to stay safe. 🛣️ Motorcycle Awareness Month is all about celebrating getting back on the road safely and enjoying the ride. But with more riders, including commuters, on the road, the risks increase. ⚠️ Did you know that 48% of deaths and serious injuries occur in urban environments? If you’re a rider gearing up for the new season, or looking to make your commute safer, sign up for a Ride Forever course to sharpen your skills. 🛠️ Employers, help your riders get ride-ready so they can ride forever. Visit www.rideforever.co.nz for more info! 🌐 An ACC New Zealand Initiative ✅