Gareth Wilson offers an excellent look at how 18 different organizations launched their online communities, and how long it took them to grow to 1,000 members. From that, he outlines multiple strategies for growing your online group after the initial launch. Not surprisingly, it's easier if you already have an audience. But this only further underscores this point: an audience is not the same thing as a community. https://lnkd.in/ggxPwdA5
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Engaging with your brand community is key to growth 🔑 📈 There are numerous strategies to foster genuine connections and create value for your audience 🌟 Discover how to blend online and offline engagement for maximum impact ⤵️ https://ow.ly/z0bA50Sfhlu
Why brand communities matter for growth
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Business Development Manager | Marketing Manager @ One234Tech | Project Coordinator| Social Media and Content Management| SDG Ambassador
Community Building: Turn your followers into Brand Advocate Community building on social media start with understanding your our audience. Think of it as getting to know your friends; what are their interests, concerns, and dreams? Tailor your content to resonate with them, creating a connection that goes beyond the screen. Importantly, interactive engagement is the key, respond promptly to comments and messages. Consider hosting live Q&A sessions or polls; it's like having a conversation rather than just broadcasting. Also, exclusive content and offers add a touch of exclusivity, share behind-the-scenes moments, provide early access to new things, or offer special deals. This makes your community feel valued and part of something unique. User-generated content is a powerful tool, encourage your community to share their experiences or creative content related to your brand. It's not just about you talking; it's about everyone participating. Authenticity is the heartbeat of community building, be genuine in your interactions, share the human side of your brand, and build trust. Trust is the foundation upon which a community grows. Identify and empower brand advocates within your community, acknowledge their contributions, showcase their stories – this creates a ripple effect, inspiring others to become more involved. Building a community is about creating a close-knit group, like having friends who genuinely love what you do. It's not just about numbers; it's about fostering a meaningful connection. How do you build your online community? #communitybuilding #communitymanagement #socialmediamanagement #marketing
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Content & Social Media Strategist - Helping you freshen up how you're seen online | Content Creation | Social Media Marketing | Content Stratgey
If you asked me to predict the biggest trend of 2025, it’s simple *real-life community* Im seeing it everywhere right now, are you? REFY with their community brand trip. Blank Street’s pop up padel clubs. Free Soul’s wellness events. Gymshark’s infamous run clubs. I could go on… But — you still create that community online first. When I build a brand content strategy. Here’s a hack actually hack that works for identifying a brand’s ideal community— !!!ideal customer personas!!! - Where do they spend time online? - What brands do they interact with? - What are their hobbies? (I love ICP, the detail I go into isn’t normal) BUT it’s crucial. It lets you craft messaging that speaks directly to your ideal customers, so you can nurture that community online and grow it into something real. Give it a go! - Analyse your ICP - Create content that speaks to them directly - Watch your community grow💥 - You have the basis for IRL events now. The real power? Merging online and offline connections. #brandstartegy #contentstrategy #community #irl
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Building a Thriving Online Community: Here's how to cultivate and maintain a strong, online community of followers and advocates 1. Define Your Community's Purpose: Clearly articulate the value proposition and benefits for your members. 2. Choose the Right Platform: Select a platform that aligns with your community's goals and target audience. 3. Create Engaging Content: Share valuable, relevant, and timely content that sparks conversations. 4. Foster a Sense of Belonging: Encourage members to connect with each other and feel like they are part of a larger community. 5. Encourage Participation: Actively engage with members, respond to comments, and ask questions to keep the conversation flowing. 6. Set Guidelines: Establish clear guidelines for behavior and content to maintain a positive and inclusive environment. 7. Celebrate Achievements: Recognize and reward members who contribute positively to the community. 8. Continuously Improve: Gather feedback from members and make adjustments as needed to enhance their experience. By following these best practices, you can create a thriving online community that strengthens your brand, drives customer loyalty, and fosters valuable relationships. What strategies have you found successful in building and maintaining an online community? #communitybuilding #socialmedia #marketing #business #engagement
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🤝 Building an Online Community: Fostering Connection Among Your Audience 🤝 Creating a vibrant online community around your brand can significantly boost engagement and loyalty. Encourage interaction by asking questions, starting discussions, and inviting your audience to share their thoughts and experiences. Share valuable content that resonates with your audience’s interests, such as tips, tutorials, and exclusive insights. Engage with your audience by promptly responding to comments and messages and showing appreciation for their contributions. Organize virtual events, webinars, and challenges to bring your community together and keep them engaged. Highlight user-generated content to make your audience feel valued and part of the community. Building a strong online community enhances engagement and fosters brand loyalty and advocacy. Start nurturing your community today and watch it grow! #OnlineCommunity #CommunityBuilding #Engagement #DigitalMarketing #MarketingTips #BrandLoyalty
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Unlock the charm of community with 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 that spotlight the heart and soul of your neighborhood! 🌟 🎥 𝗥𝗲𝗲𝗹 𝗙𝘂𝗻 𝘄𝗶𝘁𝗵 𝗟𝗼𝗰𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀: Dive into the lives of local business owners through a series of reels. Celebrate their journeys and give your audience a peek into the unique offerings right in their backyard. 📸 𝗟𝗼𝗰𝗮𝗹 𝗟𝗼𝘃𝗲 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹: Showcase your top local hangouts—from quaint coffee shops to vibrant parks. Use carousel posts to give a virtual tour and share why these spots are your personal favorites. 🗓️ 𝗪𝗵𝗮𝘁’s 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗥𝗼𝘂𝗻𝗱𝘂𝗽: Keep everyone in the loop with a weekly story update on local events. Whether it's a bustling market or a town festival, your stories are the perfect guide to weekend fun! 🏅 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Highlight the unsung heroes of our community. From dedicated teachers to heroic first responders, share their stories to inspire and unite. Ready to become the local go-to guide? 𝘚𝘵𝘢𝘳𝘵 𝘤𝘳𝘢𝘧𝘵𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘴, 𝘪𝘯𝘧𝘰𝘳𝘮𝘴, 𝘢𝘯𝘥 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘴. Let’s make community pride shine online! 🌞 #CommunitySpotlight #LocalLove #SocialMediaForRealtors #EngageYourCommunity #LocalBusinessSupport #CommunityHeroes #RealEstateMarketing #NeighborhoodGuide
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Generic GTM is dead → Go to my featured section for actionable GTM insights and elevate your marketing game 🔥| Co-Founder of TACK | Creating the category of People-first GTM 👥| 13+ Years in B2B Marketing 📈
I can't stress this enough: “Build community” is NOT a goal itself. In fact, building an owned community is just another step on the path to Member-led Growth. To make the most of it, you need three important mindsets: 1. VALUE comes before COMMUNITY. The goal isn't just to create a community, but to create value for its members. If your community lacks consistent value, it doesn't matter how many members it has; its charm will start to fade. To add value, understand what your members need and where their interests lie and create content that speaks directly to those. 2. Your COMMUNITY is your PRODUCT. The concept of product-market fit? Apply it to your community. You need to find your community-market fit - a unique value proposition that differentiates your community from others. Do NOT rush in scaling distribution. Validate first. Make sure that your owned community has real differentiation. Then ask yourself: is it worth the time, money, and efforts to scale? 3. AUDIENCE ≠ COMMUNITY. Member-led Growth is not the same as building an audience. Audiences passively consume content. Communities allow members to interact, engage, and form relationships with the brand and each other. Your community isn’t just people who follow or like your content but those who engage actively and add value to the conversations. Remember, the real strength of an owned community lies in the value it brings its members, its unique differentiation, and the relationships it fosters among its members. Are you working on building your owned community right now? What's the biggest challenge you’re facing? Bring your questions with you because we've got an AMA in ClubPF ⚓︎ open to both members and non-members with Colin Campbell 🏔 🚲 tomorrow, Wednesday the 20th at 3pm ET/ 12pm PT. You know where to find it. 👇📌 #community #ama #events
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I have a message for you. When I first started, I struggled with building an online community. I didn't respond to comments, and I rarely interacted with my audience. But once I started engaging, everything changed. 💬 Building a strong online community is key to success. It’s about interactions, responding to comments, and making everyone feel like they belong. When your audience feels valued, they become loyal supporters and advocates for your brand. 🤝 At Luxe Drive Digital Marketing, we specialize in creating these vibrant communities. Let's elevate your brand together! Schedule A Free Consultation today! #CommunityBuilding #DigitalMarketing #BrandGrowth
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Helping Businesses Convert Social Media into Sales | A Personalised, Team-Based Approach to Digital Marketing Success
🌍 Day 26 of 30, Social Media School for Businesses: Building Online Communities 🌍 Creating a dedicated online community around your brand is essential for fostering loyalty and sustained engagement. Today, we delve into the strategies for building and nurturing an online community that strengthens your brand and drives business growth. Tips for Building and Managing Online Communities: 1️⃣ Define Your Community’s Purpose: Clearly articulate the mission and values of your community to align members and create a shared sense of purpose. 2️⃣ Choose the Right Platform: Select a platform that best suits your audience, whether it's a Facebook group, LinkedIn group, or a community forum on your website. 3️⃣ Create Engagement Opportunities: Host regular events, discussions, and activities that encourage interaction and participation among members. 4️⃣ Foster a Positive Environment: Set clear guidelines for behaviour to maintain a respectful and supportive community. Moderators can help enforce these rules. 5️⃣ Highlight User-Generated Content: Encourage members to share their own stories, photos, and experiences related to your brand. This helps build trust and strengthens the community. 6️⃣ Be Consistent and Present: Regularly engage with your community, respond to questions, and participate in discussions. Your presence as a leader is crucial for maintaining engagement. Why It Matters: A thriving online community can transform casual followers into passionate advocates, providing valuable feedback, amplifying your reach, and driving loyalty. Investing in building a strong community can lead to sustainable brand growth. 👉 What has been your biggest success in building an online community? Share your stories or ask for advice in the comments! #OnlineCommunity #CommunityBuilding #SocialMediaMarketing
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Community GTM Ops | Helping creators and teams build, monetize, and grow their community.
8moThanks for sharing, Seth!