Shailendra Tewari’s Post

Inflight Retail and Advertising Market worth $5.1 Billion by 2029, at a CAGR of 7.8%: Inflight Retail and Advertising Market The global Inflight Retail and Advertising Market in terms of revenue was estimated to be worth $3.5 billion in 2024 and is poised to reach $5.1 billion by 2029, growing at a CAGR of 7.8% … Continue reading → #Europe #Technology #UK #US #World

https://lnkd.in/gVy9guk2 Great to have the conversation around advertising onboard. Thanks for the article Seth Miller Chisholm Mctavish #IFE #IFC #advertising #airlines #livestreaming #destinationadvertising

The British Airways ads are great. But are these brilliant ads paving over the multitude of cracks with their overall service? I love the new BA ad for three core reasons: 🙌 Bravery from client  It’s all well and good having a great ad agency come up with bold and intuitive ideas for their clients, but it takes a brave internal team client side to sign off on something like this and not pick apart the concept with offers, QR codes, logos, CTAS and Ts & Cs. 🧠 Restraint The execution is brilliant. The simplicity and restraint ensures these ads look beautiful. 🛣 Emotion and journey  Emotion is a core factor when deciding on a holiday. The photography captures the emotion perfectly and focuses on BA’s part of the story, the journey rather than the destination. Which ads a mystique to the whole piece, capturing wonder on customers’ faces BUT With the bravery and wonderful execution above the line, their online and offline service, digital experience and overall customer experience seem at massively below par with a whopping 81% of 1 star reviews on Trustpilot and massive underinvestment in digital causing huge problems for travelers. Building and maintaining a brand has to be more customer focussed every step of the journey from the initial booking to picking up your bags at the end of your flight. So, should British Airways have focussed attention more on fixing the numerous problems across their customer journey before bringing out what’s sure to be an award winning OOH campaign? #britishairways #oohadvertising #advertising #customerjourney

Airline customers tend to see the same ads repeatedly, whether it’s relevant or not. If you’re a frequent flyer, you can probably recite the commercials that play before inflight movies just as well as you can recite lines from the safety video. United Airlines is changing that.   We spent the last year trying to go a better way. We hired new leadership and made significant investments in technology to allow us to officially launch Kinective Media℠ by United Airlines, a technology platform that personalizes ads and special offers to our U.S.-based customers, via places like our app and inflight entertainment screens. The focus is on bringing you premium, relevant brands across verticals like automotive, finance, luxury goods and media. You’ve seen major retailers and other companies launch their versions of media networks over the last few years – but this is the airline industry’s first. Advertisers cannot access the personally identifiable information of United customers – instead, Kinective Media leverages the insights and signals of U.S. customers aged 18 and older to create aggregated and anonymized audience segments. This isn’t something you need to sign up for to begin seeing, but know that all U.S. customers have the option to opt-out of Kinective Media personalized advertising at any time. It's our goal that the more interesting and relevant content and offers will enhance your experience when traveling with us.   I want to thank our MileagePlus team for continuing to raise the bar with industry firsts like this. Over the past several years, our improvements to MileagePlus have included a change so that miles never expire, our award-winning family of co-brand credit cards with a card for every type of traveler, the introduction of PlusPoints and, most recently, a feature that lets members pool their miles into a shared account to maximize the options for group trips. https://uafly.co/3VvnX5h

United Airlines takes flight with airline industry’s first media network (in the US?), as the #retailmedia trend expands well beyond retailers. On Friday they announced the launch of Kinective Media℠ by United Airlines its advertising and data sales business. United’s ad platform uses “the insights of US customers aged 18 and over to create aggregated and anonymized audience segments that it offers to Kinective Media advertisers" United has a fair bit of ad inventory: in-flight screens and entertainment based in the app, along with other ad slots potentially placed within a plane. The airline also has its MileagePlus program, where travelers earn miles and rewards, including by shopping or booking with the same partners as boasted by Kinective Media, including Macy's, IHG Hotels & Resorts and Norwegian Cruise Line. And United is drumming up the airline’s retail media debut: “We've built a first-of-its-kind, real-time, ad tech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale,” according to MileagePlus CEO Richard Nunn. Kinective allows marketers to engage with consumers across United’s mobile app, which sees nearly 100 million sessions per month, and its fleet’s nearly 100,000 seatback screens, which provide the potential for 3.5 hours of attention per traveler based on average flight time. #ownedmedia #commercemedia #retail #travel #hospitality #media #advertising #monetization #programmatic #aviation #data #shoppermarketing #trademarketing #unitedairlines Star Alliance

🛫 British Airways recently dropped a new outdoor ad campaign, Windows, that captures the wonder felt by passengers peering out the window at 35,000 feet. There’s no slogan, no website, and no call to action — instead, the ads sell a feeling. Brand marketing like this can effectively sell value because it focuses on customer experience and expectations. BA’s advertising strategy is to get in a consumer’s head before the price comparison game begins. How COOL is that!! 😌 #BritishAirways #MarketingStrategy #BrandAdvertising #CustomerExperience #EmotionalMarketing #DigitalMarketing #BrandPositioning #AdvertisingStrategy #BrandConsultancy #CustomerExpectations #MarketingCampaigns #BrandDevelopment #MarketingTips #CustomerJourney #CreativeMarketing

Have you ever wondered what was the profile of air passengers? 👇 🌎 A premium, younger and more affluent audience in airports. ✈ Airports hold a special allure for travellers, serving as integral components of their overall travel experience rather than mere stopovers. 🛍 Shopping holds a pivotal role in the airport experience for travellers. ✨ Airport advertising is more powerful and influential than ever. These are some of the key findings in “First Class Advertising – The Enduring Magic of Airports”, the latest international airport research unveiled today by JCDecaux. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, their relationship with the airport environment and their perception of advertising within airports. Read more about it: #airport #advertising #travel #OOH #DOOH

Next up in our blog series ✈️...Explore the cutting-edge realm of digital transformation in airport advertising—where innovation meets engagement, creating unforgettable brand experiences for travellers. https://lnkd.in/e3Zq25BE

Have you seen the British Airways billboards that are completely breaking the rules? All ads completely forego the full brand logo and focus only on the wonder and experience of plane travel. Showing such confidence and faith in their iconic brand assets, they zoom in on the facial expressions of passengers peering out of their windows. Focusing on universal human emotions, and the original wonder of plane travel, British Airways has inspired a fresh dialogue around the future of effective advertising. Bold, rule-breaking creativity coupled with the confidence to experiment with brand assets can elevate a campaign from merely informative to truly memorable. This article highlights several standout examples, from British Airways' fragmented, close-up billboards, to Pepsi's playful acknowledgement of its rival Coke. These campaigns demonstrate the power of simplicity, restraint, and a willingness to step outside the comfort zone. #marketing #advertising #strategy

Placement of our screens is constantly evolving based on dwell time and ever-changing traveler behaviour. The likelihood of a successful airport campaign is increased when media offerings across various airport touchpoints are used synergistically. #AirportTV #AirportAds #Advertising #Digital