Experienced Marketing Strategist with a passion for helping Higher Education Clients attribute campaign spend to enrollment. 12+ years in Digital Marketing & 3 in Higher Education.
Younger generations, especially Gen Z and Gen Alpha, have grown up in a digital world and are fluent in recognizing traditional marketing tactics. They don’t want to feel marketed to—they want real experiences that resonate and bring them value. So what does this mean for brands, especially higher education institutions? It means we need to shift our focus from selling to experiencing. Today’s prospective students are looking for brands that understand them, empathize with their journeys, and provide a sense of belonging. When we design our messaging and outreach, we should be asking ourselves: 💬What experiences do we want students to have when they engage with our brand? 💬What emotions do we want to evoke? Curiosity? Trust? Excitement for their futures? 💬How can we authentically communicate our institution’s values and support for their unique paths? In this landscape, creating genuine connections, fostering emotional engagement, and presenting a story that students see themselves in is everything. Higher ed marketing is no longer just about the programs we offer—it’s about the experiences we create and the emotions we inspire. Are we prepared to meet the expectations of these next-gen learners? #HigherEdMarketing #GenZ #GenAlpha #StudentExperience #BrandAuthenticity
