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How do the new GARM and Ad Net Zero standards benefit the industry? Alignment and more movement from the industry on sustainability. Read more in Digiday featuring Joseph Worswick: https://bit.ly/3XrarRq

Sustainability is becoming a commercial necessity for companies in the media supply chain, and publishers (along with many other media suppliers) will not be able to avoid the "incoming sustainability tsunami." Our team recently spoke on this topic at DPS in Vail, and we contributed the key takeaways in a piece for Digiday - click below to learn more about the financial risks that publishers face if they do not prioritize sustainability.

The Global Media Sustainability Framework (GMSF) is shaping the future of advertising — and I’m delighted to say that Impact Plus was able to help with its creation. The Global Media Sustainability Framework (GMSF) is designed to standardise how all advertising-related professionals approach sustainability efforts. Over 120 collaborators, including myself, contributed to building this framework, reflecting its broad relevance and universal application. With its global reach and the fact that it will cover all ad channels in the future, it was a pleasure to help shape something so wide-ranging! I wanted to share with you the 5 key things I think everyone should know about this framework. Whether you’re a marketer, sustainability expert, business leader, or simply passionate about making a difference in advertising, I hope this will help you to be up-to-speed about the framework. You can read the article here: https://lnkd.in/ehrYNtxJ Please do let me know if you have any thoughts; I’d love to hear from you. #advertising #gmsf #ghgemissions #esg #sustainability

🔴🟢 Preparing for a global #media #sustainability framework that will measure carbon emissions across the #advertising industry. Read this interesting article by Ad Age talking about GARM’s and Ad Net Zero's upcoming plans for this summer: https://bit.ly/49CxhsV. #GlobalMarketing #BetterMarketing

Rich and powerful people/corporations have opinions they can assert. Opinions don't change facts. Work will continue to establish 'The Global Media Sustainability Framework' or GMSF Thanks Ad Net Zero https://lnkd.in/eeeNWCyG

The new Global Media Sustainability Framework from Ad Net Zero is a significant advancement for our industry. Developed in collaboration with key players in the digital ad ecosystem, it provides a common language for evaluating the carbon impact of digital advertising. At last, we’re all on the same page! 📖 However, with the framework spanning 67 pages, absorbing all the details can be a major time investment. That’s why we've put together a summary of the 5 most vital takeaways from the GMSF, helping you understand its implications for your business at a glance. Check it out here ➡ https://lnkd.in/e9eMaamw

🌍 The 5 things you need to know on the Global Media Sustainability Framework!🌱 At this year’s Cannes Lions a groundbreaking framework shook the advertising world with its launch — and for good reason. Finally, our industry has the beginnings of a standardised global approach to evaluating GHG emissions, with Ad Net Zero picking up the reins after GARM’s closure. As businesses strive for a sustainable future, standardising GHG emissions evaluation is more crucial than ever. Our latest article breaks down the essentials — from key principles to actionable insights that align with global standards. Impact Plus, and particularly our co-founder @Audrey Danthony, were honoured to collaborate with industry leaders like @Ad Net Zero and @IAB Europe on this transformative framework. Whether you’re a marketer, sustainability professional, business leader, or simply passionate about making a difference in advertising, this guide is a must-read. Thoughts? Let us know below! 🔗 https://lnkd.in/e9eMaamw #impactplus #sustainability #esg #digital #advertising #ghgemissions #media

As reported by Forbes, recent research by ExchangeWire shows that 75% of marketing professionals in the UK deem sustainability metrics a top priority for their business. Therefore, progress must continue to be made to unify the measurement of emissions in the advertising industry.   WFA recently launched their ANZ Global Media Sustainability Framework providing media buyers access to a standardised formulae of carbon measurement across TV, digital and outdoor (with print, audio and cinema to follow) in all major markets. This is a massive step forwards for the advertising industry and has been universally supported, including by the adtech community.   However, to continue to transform wider adtech practices, there is a need to develop an emission measurement footprint for them. As Our CEO Hannah Mirza highlights there are currently more than 30 carbon calculators still being used within this space, so whilst as an industry progress is positive, there is still work to be done for further unification. Read more here: https://lnkd.in/e-DD_NXJ #responsiblemarketing #sustainablemedia #adtech #carbonmeasurement

What on Earth? 🌍   Following our latest Next Era: Growth Session on sustainable marketing and media, we've identified six key takeaways for advertisers who are looking to start or are already on their sustainability journey.   At GroupM, we're committed to helping our clients reach their sustainability goals, recognising that approximately 80% of WPP clients have ambitions to be net zero by 2030. Through the use of our own Carbon Calculator, we can help brands make this a reality without compromising on their business and growth goals.   Want to learn more? Get in touch with us at mena@groupm.com 📩 Ninoksha D. Robin Phillips Tonia Eid Advertising Business Group Ad Net Zero #GroupM #Sustainability #GroupMMENA #Adnetzero #carboncalculator #advertising #media #sustainableadvertising

In digital advertising’s evolving landscape, sustainability is seen as a necessary yet challenging goal. Following the Green Media Summit, AdMonsters’ Lynne d Johnson talks with Emry Downinghall, SVP of Programmatic Revenue & Strategy at Unwind Media about the company’s sustainability journey, how publishers can have a lesser environmental impact, and the importance of cross-industry education. 👉 Check out the full article: https://lnkd.in/dvT_KKnG #GMS2024 #GreenMediaSummit