Sharethrough’s Post

 🚨 Big news in the digital marketing world! Google has decided to abandon its plans to phase out third-party cookies. This shift is a game-changer for advertisers and marketers who have been gearing up for a cookie-less future. For marketers, this means adjusting strategies and staying adaptable. Privacy concerns are still paramount, so balancing effective targeting with user privacy will be key. You can read more about the details here: https://lnkd.in/dTjCvfRg #DigitalMarketing #Google #Cookies #Privacy #Advertising #MarketingTrends

The Facebook Pixel Conversion API is a tool that allows businesses to directly send customer activity data from their websites to Facebook's servers. Unlike traditional Facebook Pixel, which relies on browser tracking, this API sends data server-side, enhancing accuracy and privacy compliance. It supports various events like purchases, sign-ups, and more, aiding in better ad optimization and targeting. It also operates independently of cookies and browsers, providing reliable tracking even in restricted environments. This API is particularly beneficial for e-commerce businesses, helping them gather valuable insights and improve their advertising strategies with enhanced precision. #facebookpixel #conversiontracking #googleanalytics4

Unless you’ve been living under a rock, you’ve probably heard the news last week that Google has phased out third-party cookies for 1% of Chrome users globally. So, what can you do? Start testing technologies that are aren't reliant on cookies. Be it using ID solutions, first party data or contextual targeting, now is the time to get ahead of this if you want to make sure you stay in the game. Built in 2018, Crimtan ’s ActiveID is one of the first identifiers that has been built around user consent by design for persistent tracking. This data-driven technology continuously improves with every new signal, boosting both precision and scale. It helps brands navigate the complexities of consent, optimise ad targeting for better results, and understand attribution, showing how user actions connect to desired outcomes. Learn more here: https://lnkd.in/gE7fBpr4 #digitalmarketing #advertisingandmarketing #programmatic

2024 was meant to be the year Chrome finally ditched 3rd party cookies. Instead, Google announced a "new Privacy Sandbox path" yesterday. Buried in the details? No more ban, instead offering a user "choice". This follows a controversial move by Firefox, introducing an advertising tracking feature last week (marketed as a privacy feature) with mandatory activation - users aren't happy. As someone who has spent a lot of time in digital advertising, I understand the challenge: privacy vs. ad measurement and targeting. But with both Google and Firefox's updates, user privacy seems to be taking a backseat. My takeaway? Advertisers targeting privacy-conscious users will need to adapt without heavy tracking either way. There are other measurement models out there. Championing privacy is still the smart move – your users will thank you.

Major Changes Coming to Online Advertising! 💥 Google will shake up ad tracking, prioritizing privacy over targeting. This means eliminating third-party cookies 🍪 from Chrome by year-end, starting with a limited test this week. While some advertisers have concerns, Google aims to maintain value while boosting privacy. Similar shifts by Firefox and Safari signal an industry-wide move. Many see potential improvements despite the disruption. Google's Anthony Chavez expressed confidence in a smooth transition. Learn more: https://lnkd.in/grsC4TpE How are you preparing marketing strategies without third-party cookies? What opportunities or challenges do you foresee? Share your perspectives below! 👇 #DigitalMarketing #PrivacyFirst #OnlineAds #GoogleNews

Google Chrome is restricting third-party cookies by default for 1% of Chrome users to facilitate testing, and then ramping up to 100% of users from Q3 2024. Browsers that are part of the 1% group will also see new Tracking Protection user controls. Should advertisers care? If your marketing heavily depends on targeted advertising with third-party cookies, it’s time to reconsider your tactics. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024. If you only advertise in walled gardens like TikTok and Meta, you won't be impacted by this change. These platforms switched over to 1st party cookies and have also built out cookieless solutions that rely on server-to-server data instead.

Unsurprisingly, Google has delayed cookie deprecation for the third time until early 2025 🍪. Despite the delay, advertisers are still recommended to prepare for the inevitable cookieless world. To ensure your smooth transition, here's a step-by-step guide: https://lnkd.in/gCzHZwX4 #cookielessfuture #firstpartydata #digitaladvertising

Check our our guide for a cookie-less tracking. While Google delayed third-party cookie deprecation...for now, enterprise marketers are prioritizing strategies to collect and leverage first-party data directly from their own platforms.

🍪 🍪 🍪 #Google is putting a tighter lid on the "Cookie Jar" it seems! (I'm sorry, that joke/pun is the best I had today). ❓So, what does that mean for #marketers ❓ While Marketing teams can continue leveraging third-party cookies for targeted advertising, only first-party #data provides a stable and compliant foundation for personalized marketing strategies. Improvado can equip you for the cookieless world and help make decisions based on reliable data directly gathered from your audiences. #martech #analytics #marketing

Privacy Sandbox Protected Audience API Google has launched the Privacy Sandbox Protected Audience API in Google Ads, Google Analytics, and Display & Video 360 platforms. This innovative API enables re-engagement for Display campaigns while prioritizing user privacy. With the impending end of third-party cookies, this technology provides a secure way to connect with website visitors, ensuring their privacy is protected. For more information read: https://lnkd.in/ewSXfwhT #Google #PPC #SEA #Ads #GoogleAds