Sharma Brands’ Post

Shoes, as demonstrated by fashion icon Carrie Bradshaw, are more than just accessories—they are statement pieces. With the global footwear market projected to reach $412.90 billion in revenue by 2024, according to Statista, footwear brands must excel in a fiercely competitive environment to stand out. However, to secure a spot in consumers' closets, brands need more than just trendy designs. Crafting a winning strategy is just the beginning; understanding who will represent the brand and how the content will be promoted is essential to capturing the elusive attention of consumers worldwide. At Launchmetrics we have analyzed the performance of five footwear brands during the first half of 2024, revealing the strategies that will set the stage for success in the later half of the year: ⭐ Influencer endorsements on TikTok have proven more efficient than Instagram with higher average Media Impact Value® (MIV®) per post. Steve Madden delivered the highest content efficiency on TikTok with mega influencers making a significant impact. ⭐ Celebrities have emerged as a leading Voice in driving brand visibility in growing markets. In India, Aldo saw its best performance from celebrity endorsements, with actress Avneet Kaur contributing $650K MIV.  ⭐ Influential ambassadors have been powerful drivers of brand value, highlighting the importance of a quality-over-quantity approach. Kylie Jenner emerged as one of the top-performing Voices among the five brands, generating $3.0M in MIV for Sam Edelman as the face of its 20th anniversary campaign. Footwear brands must think and plan strategically to drive awareness, both locally and globally. With collaborations, campaigns and content being created massively on a daily basis, brands need to strategically allocate resources toward the activities that most resonate with the target audience in order to drive value efficiently.  To see the full insights, click the link in the comments!

#crocs : From Quirky Clogs to Comfort Cult - A Case Study That Won't Put You to Sleep Remember those clunky, colorful clogs that divided the fashion world? Yep, Crocs. Love 'em or hate 'em, they're a footwear phenomenon. But how did these, well, interesting-looking shoes become a comfort empire? Buckle up, because their journey is a strategic masterclass. 😚 Comfort Before Cute? You Bet! Crocs saw a gap in the market bigger than a toddler's missing shoe – comfy, all-day footwear. This resonated with EVERYONE, from nurses rocking long shifts to parents wrangling tiny humans. Their lightweight, water-resistant Croslite™ material was a game-changer for practicality (and puddle-stomping adventures). 🤔 Ugly Duckling or Trendsetting Swan? They Owned It! Faced with initial "um, those?" reactions, Crocs did the unexpected – they embraced the unique design! The clog became a symbol of individuality and self-expression. This bold move fostered a loyal following who loved rocking something different (and oh-so-comfy). 👣Beyond the Clog? A Product Explosion! Crocs knew diversification was key. They strategically expanded their product line to include sandals, sneakers, and the now-iconic Jibbitz charms. This catered to a broader audience, from fashionistas to pure comfort seekers. Suddenly, Crocs weren't just for the garden anymore! 👒 Adapting Like a Fashion Chameleon ! After a period of peak popularity, Crocs faced a sales slump and some design shade. But instead of freaking out, they showed remarkable adaptability. They revamped their marketing, embracing cool celebrity endorsements (looking at you, Drew Barrymore and Post Malone!). They also refocused on their core strengths – comfort and practicality. 📺 Social Media Savvy? Nailed It! Crocs recognized the power of social media connection. They leveraged platforms like Instagram and TikTok to connect with their audience in a fun and interactive way. User-generated content featuring Jibbitz personalization and quirky clog styles went viral, solidifying Crocs' place in pop culture. The Results? They Speak for Themselves! Crocs' strategic moves have yielded impressive results – a sales resurgence, a fiercely loyal fanbase, and a brand image synonymous with comfort, self-expression, and a touch of playfulness. So, weigh in! Did you rock the classic clogs or embrace the Jibbitz trend? Let's discuss in the comments! #crocs #casestudy #successstory #marketingstrategy #footwear #comfort #innovation #branding #trend #clogs #fashion #retail #business #socialmedia #entrepreneurship #leadership #turnaround #growth #resilience #authenticity #selfexpression #personalbranding #careerdevelopment #careeradvice #motivation #inspiration #worklifebalance

https://lnkd.in/eR3P3fmB Sneakers have become more than just footwear; they are a statement, a reflection of personal style, and a symbol of identity. For teenage guys, sneakers play a crucial role in their everyday fashion choices, offering both comfort and style. In this article, we delve into the world of teenage sneaker culture, exploring trends, preferences, and practical tips for finding the perfect pair.

https://lnkd.in/eR3P3fmB Sneakers have become more than just footwear; they are a statement, a reflection of personal style, and a symbol of identity. For teenage guys, sneakers play a crucial role in their everyday fashion choices, offering both comfort and style. In this article, we delve into the world of teenage sneaker culture, exploring trends, preferences, and practical tips for finding the perfect pair.

Unveiling Shoppingkarekya: A Rising Instagram Haven for Shoe Enthusiasts In the bustling world of Instagram, where every scroll unveils a new trend, Shoppingkarekya stands out as a haven for shoe aficionados. With 323 dedicated followers and an impressive engagement rate, the page has become a go-to destination for those seeking style and comfort in their footwear choices. Since its inception, Shoppingkarekya has captivated a broad audience, boasting a remarkable reach of 180k accounts. From casual sneakers to elegant heels, the page showcases an array of footwear options, catering to diverse tastes and preferences. Despite its growing popularity, the journey for Shoppingkarekya is far from over. While the page has garnered attention and received queries about various shoe collections, there's an eagerness to achieve a breakthrough moment. The ultimate goal? To achieve a milestone of at least 100 new followers daily, propelling the page to even greater heights of influence and recognition. Behind the scenes, the mastermind behind Shoppingkarekya remains dedicated to curating content that resonates with the audience. Each post is carefully crafted to inspire, inform, and ignite conversations within the vibrant community of shoe lovers. As the page continues to evolve and expand its reach, one thing remains certain: Shoppingkarekya is more than just an Instagram page—it's a testament to the enduring passion for footwear and the power of social media to connect like-minded individuals in pursuit of style and self-expression. posting after almost more than a week got busy so here is the current status of my account

In the ever-evolving world of fashion and footwear, few brands have managed to pull off a comeback as remarkable as New Balance. Once dismissed as uncool and bulky, New Balance shoes have undergone a transformation in recent years, becoming sought-after fashion statements that command attention on the streets and social media alike. So, how did New Balance manage to defy the odds and capture the hearts of sneakerheads and fashion enthusiasts worldwide? Let's delve into the intriguing story behind their resurgence. 💫👟 One of the key strategies employed by New Balance was intentional supply control. By deliberately limiting the availability of their sneakers, they sparked a frenzy in the retail market. The scarcity of these shoes created a sense of urgency among consumers, driving up demand to unprecedented levels. Those fortunate enough to secure a pair found themselves in possession of coveted kicks, while others were willing to pay top dollar to get their hands on them. #Scarcity #Demand Around 2017, there was a noticeable shift in sneaker culture. Comfort began to take precedence over flashy designs, leading to the resurgence of chunky sneakers. New Balance capitalized on this trend by releasing their own chunky shoes. Not only did these shoes provide superior comfort, but they also tapped into the nostalgia of '90s fashion, making them appealing to sneakerheads and fashion enthusiasts alike. #ChunkySneakers #ComfortIsKey Rather than shying away from their unconventional design, New Balance embraced it. They effectively rebranded their shoes, positioning them as stylish and retro. This strategic move successfully rehabilitated the image of New Balance shoes in the minds of consumers, transforming them from "ugly" to "cool." Embracing their chunky aesthetic proved to be a winning formula for the brand. #RetroRevival #NewBalanceCool New Balance leveraged influencer marketing and social media to amplify the hype surrounding their shoes. Collaborating with popular influencers and celebrities, they generated buzz and increased visibility for their products. Social media platforms provided a platform for enthusiasts to share their love for New Balance shoes, further fuelling the trend and solidifying the brand's position in the market. #InfluencerMarketing #SocialMediaBuzz In conclusion, New Balance's remarkable resurgence serves as a testament to the power of strategic marketing and brand reinvention. By capitalizing on the scarcity-driven demand, embracing the chunky sneaker trend, and leveraging influencer marketing and social media, New Balance transformed their once-overlooked shoes into highly coveted fashion statements. Their journey from "ugly" to "cool" exemplifies the transformative potential of effective marketing and the enduring appeal of authenticity in the ever-changing landscape of fashion. 🚀👟 Outstanding rebranding and marketing work New Balance and Joe Preston

https://lnkd.in/eR3P3fmB Sneakers have become more than just footwear; they are a statement, a reflection of personal style, and a symbol of identity. For teenage guys, sneakers play a crucial role in their everyday fashion choices, offering both comfort and style. In this article, we delve into the world of teenage sneaker culture, exploring trends, preferences, and practical tips for finding the perfect pair.

I couldn't help but chuckle when I first heard about high-heeled sneakers. My initial reaction? "Is this a Saturday Night Live sketch come to life?" But as I dug deeper, I realised this trend might be more than just a punchline. Sara Blakely, the entrepreneur who brought us Spanx, has now set her sights on our feet. She proclaims: "𝙏𝙝𝙚𝙧𝙚 𝙝𝙖𝙨 𝙗𝙚𝙚𝙣 𝙖 𝙫𝙤𝙞𝙙 𝙞𝙣 𝙘𝙤𝙢𝙛𝙤𝙧𝙩𝙖𝙗𝙡𝙚 𝙛𝙤𝙤𝙩𝙬𝙚𝙖𝙧, 𝙖𝙣𝙙 𝙬𝙤𝙢𝙚𝙣 𝙙𝙚𝙨𝙚𝙧𝙫𝙚 𝙖 𝙣𝙚𝙬 𝙤𝙥𝙩𝙞𝙤𝙣. 𝙄 𝙬𝙖𝙣𝙩𝙚𝙙 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝙖 𝙡𝙪𝙭𝙪𝙧𝙮 𝙝𝙞𝙜𝙝 𝙝𝙚𝙚𝙡 𝙩𝙝𝙖𝙩 𝙥𝙧𝙞𝙤𝙧𝙞𝙩𝙞𝙨𝙚𝙨 𝙝𝙤𝙬 𝙬𝙤𝙢𝙚𝙣 𝙛𝙚𝙚𝙡, 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙝𝙤𝙬 𝙬𝙚 𝙡𝙤𝙤𝙠. 𝙒𝙚 𝙖𝙧𝙚 𝙛𝙚𝙙 𝙩𝙝𝙚 𝙡𝙞𝙣𝙚 𝙩𝙝𝙖𝙩 '𝙗𝙚𝙖𝙪𝙩𝙮 𝙞𝙨 𝙥𝙖𝙞𝙣'… 𝙗𝙪𝙩 𝙄 𝙙𝙤𝙣'𝙩 𝙗𝙚𝙡𝙞𝙚𝙫𝙚 𝙞𝙩 𝙝𝙖𝙨 𝙩𝙤 𝙗𝙚." Ah yes, the age-old dilemma: how to look like you're teetering on stilts while feeling like you're walking on clouds. But is this really solving a consumer problem, or is it creating a solution in search of a problem? Call me old-fashioned, but I thought we already had a comfortable footwear solution. They're called sneakers! Blakely has already amassed over 40,000 followers, proving that people will follow anything shiny on the internet. But will these digital rubberneckers convert to actual customers? And more importantly, will this be a sustained success like Spanx, or will it go the way of jellies – a brief, squelchy memory! Only time, and possibly a few twisted ankles, will tell. In the meantime, I'll be here, comfortably seated in my favourite chair, wearing my favourite sneaks. 𝙒𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠? 𝙂𝙚𝙣𝙞𝙪𝙨 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙞𝙣𝙨𝙞𝙜𝙝𝙩 𝙤𝙧 𝙜𝙧𝙖𝙗 𝙛𝙤𝙧 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙖𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣?

In Bangladeshi footwear market, the influence of a lacking fashion statement among consumers poses significant challenges when it comes to securing brand loyalty. The importance of a well-defined fashion sense cannot be overlooked in today's competitive marketplace. Bangladeshi consumers, like consumers worldwide, are increasingly conscious of their personal style and fashion choices. However, a significant portion of the market still lacks a strong fashion sense, which directly affects their brand loyalty towards footwear brands. Without a clear understanding of their own style preferences, consumers may struggle to connect with brands that align with their fashion aspirations. When consumers lack a fashion sense and brand spirit, they may find it challenging to identify footwear brands that resonate with their personal style. This disconnect can result in a lack of brand loyalty, as consumers are more likely to switch between different brands without forming a strong attachment to any particular one. Footwear brands also struggle to set the fashion trends and style possibilities amongst the target audience. A fluctuating personalized fashion statement of consumers discomforts the brands to strategise the fashion concept to align with consumer preferences. To bridge this gap, brands must establish a stronger connection with the consumers and assist in shaping consumer perception and sense of style statement. By showcasing the versatility and impact of well-curated fashion ensembles, brands should inspire consumers to embrace their own unique sense of style and develop a stronger Brand Spirit. By actively engaging and educating consumers about fashion trends and providing inspiration, brands can foster effective connections with their target audience. #FashionSense #BrandLoyalty #BangladeshiFootwearMarket #targetaudience #footwearindustry #footwearbrand #shoestyle

You thought LVMH would be the world's most famous fashion brand? Or, perhaps, Nike? Think again. This year's frontrunner on the global scene is (drumroll): Crocs and there is no denying that Crocs are the moment! A red carpet staple and one of footwear’s biggest giants, Crocs was able to flip the narrative over the years, to become the most popular fashion brand in the world. The highest objective of any fashion brand is to establish an emotional connection to motivate consumers to make a purchase. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a higher likelihood of attracting both new and returning customers. Longevity of the Crocs brand? Their seemingly effortless ability to be rooted in functionality and comfort, but with a dose of uniqueness that matches the individual.  Sounds and looks so easy, doesn’t it? #fashion #branding #retail #brandstrategy #footwear #growth #linkedinpostsbymariopace https://lnkd.in/eqgh4xWx