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Shashi Bhushan

Not all Med-Tech Products require a full-time Sales team.   If the cost of the product is too low, then it would be better to explore a "Bundled Offering" Model.  Ex : A Product costing INR 3K.  What is the challenge ?   - Some products have a very long sales cycle to convert one piece at a time. [if a regular sales route is taken].  CAC goes up significantly.     What is a Bundled Offering Model ?    A Product because of its low cost would be bundled with a higher end Products/Services and sold. Examples of such products are   Regular Products : Gowns/Scrubs for Surgeons/Nurses.   Patient Consumables : Colostomy Bags. [Package along with end to end Colostomy Service].   Rehab Products : Package it along with the service. What are the right channels here ?   - A Company ✅ Providing End to End Senior Care services.    ✅ Building a Greenfield Hospital Project.    ✅ Running End to End Operations for a Hospital. How does it work ?   - Some Patient services are needed at the weekly level and hence recurring requirements.  - The Greenfield projects are very large in nature. These can be sold to these channels in bulk.  Advantage :   ✅ You ride on the bigger players channel and get inside your Target Segment. Have you explored the "Bundled Offering Model" for your product ? #Healthcare #Sales

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