It plays a crucial role in gaining insights into shopper behavior. It delves into the intricate process behind purchasing a product, considering various aspects like product usage, pricing, and product category. By understanding what shoppers deem important during their shopping journey and observing their actual behavior, we can derive valuable and actionable insights from the Decision Tree. Vista Grande #decisiontree #cma #marketresearch
Our steady drumbeat of new, improved foundational CatMan training courses continues with the launch of reimagined 𝘾𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝘿𝙚𝙛𝙞𝙣𝙞𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙎𝙚𝙜𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣, sponsored by Vista Grande. This follow-on to Insights Immersion, and a key step in CatMan 3.0, provides a blueprint and real-world examples for the ways to define and segment categories. 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐡𝐞𝐫𝐞: https://lnkd.in/gibzi3GA Take 𝘾𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝘿𝙚𝙛𝙞𝙣𝙞𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙎𝙚𝙜𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣: https://lnkd.in/gSiR3rNT #CategoryManagement #CareerDevelopment #TrainingCourse