She Runs It’s Post

Excited for the ANA Masters of Marketing with my colleagues Donna Sharp and Ross Siegel in just a couple of weeks! 🎉 This year’s lineup is packed with insights—from enhancing Retail Media Measurement to driving business through marketing with greater inclusion. Two sessions I’m most looking forward to are: Marian Lee (Netflix) discussing how the brand drives culture by co-creating with fans and brands and Marc S. Pritchard’s (Procter & Gamble) annual keynote on unlocking growth through unexpected brand-building approaches. If you're attending this inspiring event in sunny Orlando, drop a comment! Let’s connect and share ideas. What topics are you most looking forward to? #anamastersofmarketing #ana #brandstrategy #marketing

Last week I joined HotTopics at their CMO summit in London. The session I appreciated most was the topic of rebranding, considering the complications of the digital media landscape in the world we live in. Rebranding can be full of surprises, often evoking strong emotions and attracting negative attention. It’s crucial to focus on the endpoint while maintaining clear communication and transparency throughout the process were the insights from marketing leaders @alexturnbridge of Cambridge United Football Club and @charlesyardley of London Evening Standard. The goal should always be to build a business that’s as powerful as the brand, making people an integral part of the transition. Kudos to the Hot topics team for bringing marketing leaders together and creating engaging conversations! #rebrand #businessgrowth #communication

Congratulations Direct 60 List honoree Tracy Shub Knauer, VP, Marketing, Ecommerce & Consumer Analytics, North America, New Balance! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Tracy told us, "New Balance is a brand with a rich legacy and has recently gone through a transformation to put the consumer, our brand and data at the center. In today’s environment, consumers are looking for brands they can trust, brands that stand for things beyond the products they sell and brands that are committed to making the communities they serve better. We’ve always put our purpose first, even as we evolved with the changing industry and market. Independent since 1906, we empower people through sport and craftmanship to create positive change in communities around the world – that’s New Balance’s purpose and it drives our culture as well as how we connect with our consumers." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Trade show season is just around the corner, and for many companies, it’s a pivotal time to showcase their products, network with industry leaders, and generate new business opportunities. But let’s face it: the success of your trade show experience isn’t just about booking a booth and hoping for the best. It requires strategic preparation to ensure you stand out from the crowd and make the most of every moment. A well-executed communications plan is the key to making your trade show investment pay off. Here are actionable insights from Senior Vice President of Digital Marketing Susan W. Fernandez to consider before the season starts, designed to align with common goals and position your brand as a leader. #UpSpring #TradeShows #LeadingBrands #BoothDesign

We’re excited for our Founder & CEO, Dan Berman, to speak at MJ Unpacked, Nov. 5-7 in St. Louis! Don’t miss his session! *What is MJ Unpacked and why is it different? 💥Retailer-Centric: MJ Unpacked events are designed to put retailers and brands front and center, with a qualified audience of licensed operators, decision-makers, and investors. No one gets stuck in the back—everyone is visible, and everyone has a chance to shine. 💥Brand & Retail Showcase: It’s not just about filling a space. MJ Unpacked is focused on showcasing brands and creating real, meaningful relationships between brands and retailers. 💥 Equity & Inclusivity: MJ Unpacked elevates equity businesses with prime positioning to ensure they’re at the heart of the conversation. Inclusion isn’t an afterthought—it’s at the core of what they do. 💥 Networking That Works: From their Investor Breakfast to their Afterparty Sponsorships, MJ Unpacked designs opportunities for true engagement—not just walking by a booth, but actually sitting down to build relationships. Mark your calendars and join us for an informative and engaging discussion! REGISTRATION INFO: https://lnkd.in/eqXy-8P4 #MJUSTL24 Rica Askew Kim Christmas Bill Hockensmith Pauline Stewart Ashley Clark Kristen Rusch Iris Davenport Saralyn Dague nakethia Banks-Smith

We have been noodling with some of the top marketers in the country over the past few months. Insights abound in this great piece by Jason Cieslak. Small preview here: "AI: “This is the dumbest it will ever be.” There wasn’t a single attendee who didn’t have an AI story to share. Every organization is looking at AI, whether casually playing around or aggressively applying it to reduce costs. The stories of lessons learned abound, each brander sharing what not to do when implementing AI. While there are wild swings in the tools and appropriate applications, all attendees agreed that the speed at which AI is improving is profound."

One thing I’ve learnt during my years in business is to celebrate the successes openly & be proud, especially when you get feedback like this 👇🏼. This was a bit of a rebranding exercise to boost brand awareness, presence and reputation in newly identified markets, ultimately to drive more frequent, specifically financially targeted contracts to promote empowerment within the organisation’s infrastructure, as well as ensure longevity & financial sustainability for the business. It’s always a pleasure to work with Caleb and Stuart, partly because of their values and desire to boost other individuals and businesses, but also because they are genuinely great people! I may even stretch to some cocktails to celebrate later today… 🍸😃 (that may not be a surprise to some 🤣) #marketing #brandpresence #brandreputation #sustainability #longevity #marketingaudit #marketingplanning #strategicplanning

Good evening ✨☺ I met this quote today, so I decided to share this to bless someone. ----------------------------------------‐---------------------------------------- It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” – Gary Vaynerchuk #BusinessEssentials #roytechupdates #BrandManagement

Does what you're willing to pay for a flat white depend on where you're drinking it? Context is everything. We apply this principle to our brand-tracking approach, ensuring our insights are relevant, nuanced, and actionable. Our thought leadership is recognised both locally and globally because we invest in our people and thinking. This allows us to see things others don’t – by layering insights from various human sciences. Our brand tracking goes beyond mere monitoring and reporting, it considers the wider context. By looking beyond the obvious, we create real value for our clients. Learn more here https://lnkd.in/gvY6z45X

🔍✨Looking for the Brand Innovators Who Are Shaping Our Future!✨🔍 Ever wondered who the masterminds are behind the brands that dominate our lives? Adweek’s Brand Genius award is on the hunt for the crème de la crème in branding innovation for 2024! Think founders, serial entrepreneurs, marketers, and chief executives—these are the game-changers who deserve the spotlight. Here's the scoop: 🔥 Recognition The Brand Genius award honors the most dynamic and innovative brand thinkers of today. It’s not just a pat on the back; it’s a celebration of creativity and impact in branding. 📝 Eligibility and Roles Got a name in mind? Nominees can hail from various backgrounds and roles. Yes, even public figures who've turned their massive followings into successful brands! ⏰ Nomination Process Submit those nominations before the deadline—July 19, 2024. Let’s get those deserving minds the recognition they’ve earned. 🗓️ Event Context Winners won’t just get a trophy; they’ll be celebrated at Brandweek, from September 23–26 in Phoenix, Arizona. Picture this: C-suite leaders from iconic brands keynoting sessions, leading workshops, and making meaningful connections. It’s the place to be for marketing innovators. 🏆 Award Significance For nearly four decades, the Brand Genius award has spotlighted the brightest minds in branding and marketing. It continues to evolve, celebrating a diverse range of innovators pushing boundaries and driving growth. Nominate your brand genius today and let’s celebrate those who are redefining the marketing landscape! 🌟 💡 **Your Move**: Know someone who fits the bill? Tag them below or share your thoughts on what makes a brand genius in today’s world.👇 #BrandGenius #MarketingInnovation #Adweek #Brandweek #Innovation #MarketingLeadership #NominateNow