SheMarketers Alliance’s Post

Have you noticed how more brands are using CGI in their ads lately? Big players like Samsung, Apple, and Nescafe are leading the way, pulling in millions of views and making a huge impact with every ad. Could CGI be the future of advertising? #CGIAdvertising #FutureOfAds #DigitalMarketing #TechInAdvertising #VisualEffects #InnovativeAds #MarketingTrends #AdvertisingTechnology #BrandImpact #CGIRevolution #CreativeMarketing #AdTech #NextGenAds #DigitalCreativity #VirtualAdvertising

Samsung takes a bold stand with their new 'Uncrush' ad, responding to Apple's controversial message. 'Would never crush creativity,' they assert. Click below to know more: https://lnkd.in/d7s2cbBf #Samsung #Uncrush #Creativity #Apple #AdCampaign #Marketing #Innovation #TechNews #BrandWars #Advertising"

It is perhaps the most famous Apple ad campaign ever, and unlike "1984" (which was screened just twice) was used for almost five years. Akriti Rana and I recall the "Think Different/ The Crazy Ones" ad Openvy, the online town square where we talk tech. Himanshu Khanna #Apple #Advertising #GreatAds #AdTalk #Advertising #AppleAds #ThinkDifferent

There is an ongoing criticism of this ad, but why? One of Apple's greatest ads was "1984," where color emerged from bleakness and the human spirit vanquished a dictatorial screen. This iconic ad positioned Apple as a revolutionary force challenging the status quo. However, their latest ad seems to reverse this narrative, handing victory back to the screen. The ad, which showcases the new iPad Pro crushing traditional artistic tools, was meant to highlight the device's versatility and power. Instead, it's been criticized for its tone-deaf approach to the current socio-political climate and the ongoing struggles of creatives in a world increasingly dominated by technology. The ad's central metaphor - the iPad Pro as a creative tool that replaces and destroys older, less efficient instruments - has been met with widespread criticism. Many have pointed out the insensitivity of this message, especially in light of recent debates about the role of technology in replacing human creativity and skill. Furthermore, the ad has been accused of promoting a dystopian vision of the future, where creativity is reduced to a mere function of technology. This is a stark contrast to Apple's earlier marketing efforts, which celebrated the human spirit and the power of creativity to challenge the status quo. What do you think about this change in Apple's advertising approach? Is it a sign of the company moving away from its original ethos of challenging the status quo and promoting freedom and individuality?

Love love a good Counter-Marketing move!! Have you seen Apple's crush ad from last week? The one where a giant press flattens everything creative in sight? Yeah, a little intense, right? Well, Samsung Electronics just swooped in with a counter-marketing move so smooth, it deserves all the applause emojis. They basically took that whole "crushing creativity" concept and flipped it on its head with a brilliant ad (link in comments!). Their message? Creativity can't be crushed, no matter how much pressure you put on it. Here's the thing that got me thinking: is this just a playful jab between tech giants, or is there some serious marketing genius at work? Maybe it's about standing up for your brand's values. Samsung is clearly all about empowering creators, and their ad isn't afraid to show it. Or perhaps it's about the art of the positivity spin. They took a potential dig and used it to showcase their own commitment to, well, being freaking creative! But what about YOU? How can you channel this creative counter-punch into your own game? Think about your industry or your passions. Is there a dominant trend you could offer a fresh perspective on? Maybe a challenge you could reframe as an opportunity to shine? The bottom line? It's all about connecting with people on a real level. Sure, features and benefits are cool, but what truly resonates is a brand (or you!) that shares your values and makes you feel empowered to create something awesome. #SamsungAd #ContentMarketing #CreativePower P.S. Links to both the Samsung ad and the original Apple ad can be found in the comments below!

Deciding whether this ad is offensive or not depends on the eye of the beholder. However, it is unusual for Apple, so renowned for its creative advertisements, to fail in connecting with the audience. I will use ADPLAN from Northwestern University - Kellogg School of Management to evaluate it. The ad successfully captures the ATTENTION of the audience: its effects, image, sounds, and production are of the highest quality. Similarly, the ad is DISTINCTIVE, as it differs from previous spots from Apple and competitors'. Such an ad would stand out simply by the improbability of seeing a press destroying so many different and colorful objects in its path. However, confusion arises in the POSITIONING: it is not clear how the iPad Pro is positioned. The highlighted points of differentiation are "thin and powerful" (quite functional for a brand capable of highlighting emotional benefits). However, the confused audience might feel offended and might interpret the iPad as the technology that replaces/destroys music, art, creativity, books. After all, the spot shows exactly that. In my opinion, it is a risky creative route in the era of concern about technological reach. As for LINKAGE, I do not believe the brand benefits or will be remembered for this advertisement. On the contrary, the viewer takes away a negative AMPLIFICATION. This is evidenced by the criticisms made of Apple and possibly the reason why the firm decided not to put it on TV. Finally, regarding Net Equity, although Apple is recognized for the power and design excellence of devices that make our lives easier, the idea of supplanting art and music does not align with the brand's legacy. Tell me what do you think. https://lnkd.in/gyTDDQR8

‘Creativity cannot be crushed’ This is how Samsung started an ad; that was clearly another jab at Apple. And let’s talk about this genius move! People were MAD about the Apple ‘Crush’ ad and Samsung saw an opportunity and ran with it… While Apple might have missed the mark with this one; Samsung certainly wasn’t ready to let the traffic on this ad go to waste… I think Samsung’s marketing tactic wasn’t necessarily built on Apple’s misses; But people came to expect jabs from Samsung whenever Apple was involved. It leads me to my second point: Did Samsung take it too far this time? Well this time specifically; no… There were so many loopholes left by Apple that the ad just made sense!! But is it good marketing to build your brand on mocking another? As someone with zero experience and no reason to be taken seriously…😂😂 I’d say yes and no Yes because people anticipate Samsung’s comebacks, which to me means it has the perfect opportunity to market its products and give people what they want… No because being tied to a specific competitor isn’t always fun… Samsung is trying to steer away from it and to strike a balance! Especially since some of the mockery didn’t receive the expected laughs and buzz 👀 #marketing #marketingcampaigns #Samsung #Creativity

Did you catch the controversial Apple ad featuring a hydraulic press crushing everything from instruments to paint? This is a clear example of trend-chasing rather than putting the audience at the center. The "hydraulic-press" videos are captivating because of the curiosity of how something will press and the satisfaction when it presses well. But Apple's ad crushed the tools and passions of their audience, particularly creatives who might not enjoy watching their destruction. System1, a company specializing in creative analysis, tracks viewer emotions in real time. I'm a huge fan of their work, and I'm not sure I've ever seen an ad generate this much disgust according to their play-by-play data. Maybe Apple was aiming for schadenfreude (pleasure derived from misfortune), but it seems they might have missed the mark and created a whole different kind of emotional response. 🤷♀️ Watch the analysis: https://lnkd.in/g_KKr_xR #creativestrategy #marketing #creativeanalysis #creativemetrics

Samsung Takes a Direct Jab at Apple in New Ad Move over, fruit bowl. Samsung's latest ad campaign throws a juicy apple right into the tech ring, reigniting the age-old battle between Apple and Android fans. The ad opens with a close-up of, well, an apple. But hold on, this isn't your average grocery store find. A tiny crack appears, then another, until the familiar fruit splits open – revealing not a core, but the sleek silhouette of the brand new Samsung Galaxy S24 Ultra. The message? Crystal clear. Samsung is here to disrupt the tech playground, offering a fresh alternative to the established brand. The ad concludes with a tagline guaranteed to spark debate: "Innovation that won't leave you core-ious." It's a witty play on words, poking fun at Apple's reputation for incremental upgrades while cleverly highlighting the innovative features of the Galaxy S24 Ultra. This isn't the first time tech giants have used playful jabs in their marketing strategies. Apple itself has a history of cheeky ads, and this back-and-forth is sure to fuel the friendly fire between the two tech titans. Whether you're Team Apple or Team Android, one thing's for sure: Samsung's clever ad campaign is guaranteed to get people talking – and maybe even rethinking their next phone upgrade. Credits: @reputeforge Follow @millionairestudio for more reels related news & business. #trending #viral #samsung #apple #marketing

Getting back into work after a great summer holiday, I've been reflecting on how it's already been over a year since I started at Samsung Electronics Nordic and I'd never believe how far I'd come until now. Here's just some of the great milestones I've accomplished over this last half-year with the help of my amazing teams: 🖥 Elevating and upholding the brand identity for the IT division's visual assets for different retailers websites. It is quite vital for both B2C and B2B customers to understand the different products, by directing and creating assets that make the customer journey easier, it's possible to make that purchase even more enjoyable. My favorite monitor as a designer, would probably be the ViewFinity monitor (5K - can you believe it? What more could you want!) 💡 I started executing ideas with my newest team, IML lead by Elin Wallberg Waldenström (and now with Therése Löfgren, welcome!) and coming up with new, trending ideas to reality. Me and Julia Karlsson put our brains together to plan the visuals and shoot productions that would work for short-form content, alot of it being steered by external factors of quick trends, collaborations and sometimes in very hectic times. It has been challenging, but also a great learning experience to shape the look & feel for the Tiktok platform, as well as producing in different locations. For me, I think it started with just someone (who would've thought I would be there?) holding a cardboard sign - Can you believe when I say this was one of our first viral tiktoks that reached 1M views? https://lnkd.in/d5VM2_cr 📲 Finding our Gen-Z audience through clear, well thought-out analysis, with the great minds of the Social team Sofia Sandberg Janette Murto Roy Hoang, it's been a great learning to understand how to create optimized, fun content - as timing and trends are important to follow for the quick-witted viewers to keep them entertained and the importance of listening to what people have to tell us makes the perfect formula for our channel. 🏆We received the European President Award for our social media efforts, growing our TikTok channel with over 1000% since January (now 196K followers and counting!!) I'd like to thank my IML team for your diverse knowledge & talents, our channels wouldn't be this great without you! Roy Hoang Oliver Dyhrberg Janette Murto Julia Karlsson Martin Beck Sara Orozco Bøe Elina Andersson And of course my IT/Monitor team, I always appreciate all the hard work you put in with the communication and dedication to understanding of our great, diverse products while educating me more about them! Johanna Hedenbergh Emma Strålin Åsberg Frida Carlsson Simon Näsgårde Cecilia Meda Looking forward to the fall season, to see what's next 🙌