SheMarketers Alliance

Remember one of our posts on how comedy sells in marketing? If you haven't seen it, here's the link - https://rb.gy/1efqal Well, we are loving this creative ad by Dezny! A brilliant way to promote the ride-hailing app, inDrive while still infusing his creative uniqueness. In our opinion, more brands should give creators the space to create and market their products in a way that's unique to the creator. This way, they can reach their audience, entertain, and still pass the key message. *Now, let’s take a closer look… We need to look at the pros and cons of his style. It is a brilliant execution, very memorable and so far, a lot of viewers have praised it. However, the context of the execution is a negative one. Is it an issue for a brand promotion to be depicted in such light? How many brands are bold enough to “sacrifice” (pun intended) their brand values for consumer connection? Is it worth it? Are we overthinking it? Let’s hear your thoughts!

Wrapping up our series with Nengi Akinola, founder of SheMarketers! Today, we're discussing the final two key points to make your BBN sponsorship a success: ✅Measuring the effect of your campaign before, during, and after the show ✅Having a sustainability plan to extend your impact beyond the show Want to keep the marketing conversation going? Should we launch a Twitter space or IG Live for more tips and Q&A sessions? 😀 Drop a comment below and tag brands you'd love to see featured! 👇🏾

It’s a content creator’s world, and we’re all just living in it!😀 With Amazon partnering with TikTok and Pinterest, this signals seamless shopping experiences, exclusive product collaborations, and unparalleled reach💪🏽 This alliance will revolutionize how we shop, discover, and engage with products. For influencers, this means enhanced marketing capabilities, shoppable content, and increased revenue streams! If a global giant like Amazon can see the potential in partnering with TikTok and other social platforms, imagine the impact Jumia Group, Konga Group or other African e-commerce platforms could have by doing the same! But we want to hear from you, marketers! How do you think this partnership will influence the world of e-commerce in Africa and what opportunities will it create for influencers?

Part 3 of our BBN sponsorship series is here! Our founder, Nengi Akinola, shares valuable insights to help brands make the most of their marketing efforts. Two key takeaways: - Coordinate your campaigns with BBN sponsorship (Colgate-Palmolive and Guinness Nigeria did it well!) - Develop a task rollout strategy for maximum impact Share with brands who could benefit from these tips! Tag them in the comments below

A budding rivalry is emerging between Guaranty Trust and Zedcrest Wealth . GTB’s "A slice of orange" campaign has been met with a sassy response from Zedcrest Wealth: "Why settle for a slice when you can have the whole basket?" We want to hear from you, marketers! Analyze the copy and share your expert insights! Will this marketing exchange spark a heated rivalry?

We are building on the momentum from Monday! Our founder Nengi Akinola shares two more valuable tips to maximize your sponsorship on reality TV shows like Big Brother Naija! Watch now to learn: Tip #2: Create ads that are relevant to the platform Tip #3: Partner with the BBN external ecosystem Don't miss out on these game-changing strategies! Marketers, share your thoughts on how brands can effectively partner with external ecosystems for maximum impact👇🏾 airtel Indomie Nigeria PepsiCo Arla Foods Travelbeta.com

When it comes to sponsorship on reality TV, our founder Nengi Akinola is no stranger to success! She has leveraged shows like Big Brother Naija to drive brand growth and now she’s sharing her expertise with you! In this exclusive series, Nengi reveals the top 7 tips that work for making the most of your sponsorship. From strategy to execution, get ready to take your brand to the next level! 💥 Watch now to see Tip #1: Think Through Your Strategy and stay tuned for the rest of the series! —————- Marketers, how do you advise brands to set clear objectives for their sponsorship activations on BBN? Share your insights and let’s help brands get the most out of their sponsorship!😀 airtel PepsiCo Indomie Nigeria Travelbeta.com Innoson Vehicles Arla Foods

When it comes to sponsorship on reality TV, our founder Nengi Akinola is no stranger to success! She has leveraged shows like Big Brother Naija to drive brand growth and now she’s sharing her expertise with you! In this exclusive series, Nengi reveals the top 7 tips that work for making the most of your sponsorship. From strategy to execution, get ready to take your brand to the next level! 💥 Watch now to see Tip #1: Think Through Your Strategy and stay tuned for the rest of the series! —————- Marketers, how do you advise brands to set clear objectives for their sponsorship activations on BBN? Share your insights and let’s help brands get the most out of their sponsorship!😀 airtel PepsiCo Indomie Nigeria Travelbeta.com Innoson Vehicles Arla Foods

Is visibility a measure of return on investment?🤔 Remember when fintech companies sponsored BBN to reach a wider audience? But this year, they didn’t quite pull out the stops like they did in previous years. Did they not get their desired returns? Or was it a strategic shift? Is visibility a reliable indicator of ROI? Can we measure the success of a campaign solely by its reach and impressions? Or are there other factors at play? What do you think went wrong? Share your insights! Did the fintech companies misjudge their audience, or was it a matter of budget allocation? Let’s share our thoughts, SheMarketers👇🏾😀

Kicking the new week off with a marketing campaign that caught our eye from the previous week. Talk about marketing mastery at its finest! 🔥 Chicken Republic’s ‘accidental’ promo was not a coincidence, but a genius campaign that won hearts. Partnering with Chowdeck and Hauwa, they created a viral sensation that felt organic and relatable. Take notes from this masterclass and create campaigns that feel like happy accidents! What do you think about this campaign? 😁😄