Shennel Fuller’s Post

Do you know who introduced the concept of ‘Casual Friday’ to the corporate world? Well, thank minimalist clothing giants Levi Strauss & Co.! In the 1990s, struggling with lagging sales, Levi's invented the idea of 'Casual Friday.' They created a guidebook dubbed 'A Guide to Casual Businesswear,' featuring Dockers, the brand's khaki pants, and sent it to around 25,000 businesses across the United States. The idea was to make Levi's Dockers the go-to casual Friday wear. This brilliant marketing move didn't just increase sales but fundamentally changed office attire etiquette and popularized the concept of business-casual dressing. Today, khakis and denims have been widely accepted in the corporate landscape, changing the way we dress at work forever! Innovation isn't always about technology. Sometimes, a fresh perspective on everyday things can disrupt industries and leave a lasting impact! 💡 #BusinessHistory #ThursdayTrivia #Innovation #LevisStory

"Sale-ing" Into Fall It's sale season in the stores--partly to move the remaining summer styles, partly to move new merchandise, partly to just get you moving back into the stores 😉 The best deals on summer wear will be found on the sale racks.  For new or seasonless pieces, check out the Friends & Family and Back-to-School sales for the biggest discounts. It's also the perfect time to start getting fall fashion ready--stocking up on new or needed basics, investing in a buy-now-wear-now-and-later loafers and handbags, lucking into great fall fashion finds.  Color will be plentiful for Fall 2023, but red is being considered the signature pop color of the season. So, when you are perusing the sale racks for that sassy summer sundress, keep an eye out for a fabulous red piece too...you never know what you might find! #thestyleprinciple #H&MSaleRackFind

THIS is what we need to fix asap. For the last couple of years I have been pausing implementation of ideas due to Covid and focussing on income. However from time to time ideas keep springing back and it still pains med that so many potentially very impactful and scalable ideas are not picked up by them who call themselves accelerators of impact but in fact just are propped up by greenwashed/goodwash businesses as usual. It is time stop failing in taking responsibility for the sake of appearing in the media as the experts of "we the impact business" when cannot even the formulate the technical definition of impact in the field of social innovation, and it is time get down to proper impact planning and evaluation. If you do not know where to start or who to follow, look at the social entrepreneur hubs, they know exactly what they're doing.

I am going to a black tie event in June. It's a fancy ordeal and I wouldn't mind looking stellar. And I also wouldn't mind renting my outfit (for so many reasons, not least because buying something stellar that you will use once or maybe twice is not only a waste of resources, it's also a waste of money- i.e. ridiculously linear). But, finding an awesome outfit to rent feels like finding a needle in a haystack (yes, I have Googled my life away trying to find it). H&M and Gina Tricot are both now renting out evening wear- awesome! But they rent out about a micro fraction of their actual stock and when you have 1) an event dress code with a particular color theme, AND 2) individual taste, it's gets tricky. One would think that there would be no better way to start scaling Fashion As A Service, than events- perfect for providing great quality and to cater to our desire to feel unique (what better way to fight our urge to own?). But the supply is still miniscule. And honestly, when so hard to come by, no wonder people end up buying (I personally feel like I am running out of time myself looking for this needle). = THE CIRCULAR FRUSTRATION IS REAL. ....................................................................... #paas #faas #circularfashion

"Barbie" Extravaganza 🎀 💄 From fashion with Zara, ALDO, and Forever 21 to a bespoke pink burger at Burger King Brazil. From beauty collections with O.P.I. and CHI to vibrant home collaborations like Ruggable's chic rug collection. Barbie isn’t just playing in the Dreamhouse; she's bringing personalized experiences to consumers across sectors. 🎥 The Regal Theatre partnership stands out: fans get to munch on signature pink popcorn while watching Barbie on the big screen! It's not just about a movie, but an entire universe of experiences tailored for every Barbie lover, new and seasoned. The secret? Understand your audience's diverse needs. Just as the frog in the restaurant had its own preferences, Barbie taps into the varied desires of her fans, crafting experiences that resonate. In a world where customization is king, businesses should take a leaf out of Barbie's playbook. Brands, whether old or new, must learn that today's consumers don't just want products; they seek experiences tailored just for them. Mattel, with their Barbie blitz, showcases just how it's done! 🔗 Dive into the myriad of experiences Barbie offers and ask yourself: Is your brand doing enough to serve personalized experiences to its audience?

Ralph Lauren, a titan in American branding, illuminates the distinction between the product, the selling entity, and the intangible brand essence. Fashion, according to him, embodies youth, aspiration, and constant change, crafting emotional value for consumers. Watch an inspiring video where Ralph Lauren unveils the artistry behind one of his collections, emphasizing a commitment to creating something beyond commercialism. #ralphlauren #fashionbusiness #fashion

This is the magic of experiential #retailmarketing. As a proud #HowardUniversity Alumna, I can't get enough of Howard. And I know first and foremost how powerful the student body is when rallying for a cause. 🌟 We are change makers. 🌟 We are trendsetters. There's such power in galvanizing the voices of an #HBCU student body, and homecoming is the ✨ perfect ✨ opportunity for brands to showcase. I mean, we saw just how impactful Nike's Jumpman collab was last year. Target, Ulta Beauty, and Fenty Beauty by Rihanna all coming together for this year's #HUHC is only the beginning of more brands catching onto the magic of experiential #retailmarketing within the vibrancy of HBCU communities. For those who may not be familiar, HBCU homecoming is more than just a week of spirited events; it's a cultural phenomenon, a celebration of excellence, a family reunion, and a demonstration of unity within our community. Brands like Nike, Target, Ulta Beauty, and Fenty Beauty by Rihanna recognize the value of aligning with this influential gathering, and they are just the first wave of companies joining the movement. With that in mind, brands aren't just participating; they are contributing to a legacy of innovation, purpose, and inclusivity. The magic of experiential #retailmarketing lies in the fact that it doesn't merely sell products; it immerses consumers in an unforgettable ✨ experience ✨ , forging emotional connections and brand loyalty. HBCU students, known for their activism, creativity, and influence, are a key demographic for forward-thinking companies. By being a part of HUHC, brands are not just engaging with students; they are becoming a part of their stories and making a real impact. In this era of conscious consumerism, where values matter just as much as the products themselves, brands that embrace the HBCU community are aligning with a powerful force for positive change. So, here's to the future of retail marketing - one that champions authenticity, diversity, and the magic of experiences that connect people to brands in ways that go far beyond transactional exchanges. #HowardUniversity #HUHC #ExperientialMarketing #Inclusivity #Community #ChangeMakers

Steve Jobs wore the same thing everyday. Why? His reasoning was two-fold. 1. By making the decision on what he was going to wear once - and sticking to it - he eliminated the need to spend effort and time considering his wardrobe choices every morning. Removing one decision from his morning routine enabled him to prioritise his thinking. 2. Through choosing to wear one outfit all the time he created a consistent identity and personal brand. People expected him to show up in a certain way and he did every single time. The black top, jeans and trainers which were unusual in the corporate world at the time became iconic and intrinsically linked to him and his brand. His actions were not unique, Einstein, Jonny Cash and Michael Kors are all examples of people who have a clearly defined uniform - which contributes to their personal brand. Whether you make a decision once, or it is a decision you think about everyday, what you wear contributes to your personal brand and how you choose to show up. #personalbranding #personalbrand #identity #stressedbutwelldressed

Stitch Fix highlighted the impact of social events, like Barbie or the Eras tour, on our approach to style in their 2024 Style Forecast. It is true, I'm typing this on a bright pink keyboard and I'm tempted to rock the Sophia Richie wedding bun. It's an interesting dilemma for brands to face. Firstly, what trend is going to stick? What if Barbie had been a flop and store after store was left marking down hot pink? Even further, at what point does Barbie fatigue set in? As a consumer, I can only purchase so much pink, especially knowing it doesn't really fit long term into my mostly black wardrobe. As buyers start to guess at what might be this years craze, in season chase dollars seem to be more crucial than ever. Or, maybe not. Maybe it's best to sit out the fad and be there when she, in due course, reverts back to her tried and true black basics. https://lnkd.in/ecZ3--Fc

it's proposal season (💍) and 'good day sacramento' stopped by Men's Wearhouse to learn trends for grooms. watch our amazing consultants talk about: + color trend (green!) + silhouette trend (peak lapel!) + the ways grooms can work with us for their big day (buy it, rent it, go custom!) if you just got engaged, this segment is your go-to guide for what to do next. (hint: go to a men's wearhouse store)