On these days, back in 2009, Newsweek magazine published a Green Ranking evaluating the 500 largest US companies based on their environmental impact, as well as their green policies and reputation among their peers and environmental experts.
Hewlett-Packard Company earned the title of the greenest company in America largely because of decisions it made in the past: recycling programs, reducing packaging materials, reducing greenhouse-gas emissions, implementing policies to encourage suppliers to go green, etc. It seems usual at the present time, but although the 'sustainability' concept dates back to under 30 years ago as it appeared for the first time in 1987 when the United Nations Brundtland Commission defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”, sustainability was not a buzzword in 2009.
Nowadays it is clear that sustainability is no longer just a trendy word but a fundamental aspect of corporate strategy worldwide. Businesses are increasingly embedding sustainability in their organizations to address environmental and social issues and gain a competitive advantage, and although there is a lot of greenwashing in the market, it is nice to see that we took this seriously and started our sustainability journey time ago.
Inspiring!