Pearlfisher

“As a designer, I’m passionate about transforming big ideas into stories that drive positive business impact. I believe the magic is in crafting the details and breaking rules for the right reasons to truly stand out.” We're thrilled to see Pearlfisher’s Executive Creative Director Matt Sia featured on GDUSA Magazine’s People to Watch 2025. This well-deserved honor highlights Matt's commitment to design excellence and his ability to inspire our creative teams, resulting in groundbreaking work for our clients around the globe. Read more from Matt: https://lnkd.in/eVFrAMFN

Fast Company's Mark Wilson recently wondered about the impact of pricing on luxury egg branding, and tapped Pearlfisher’s Executive Creative Director Matt Sia for insights. Matt shared that even he—a self-proclaimed egg enthusiast—finds himself contemplating his purchases: "Being in this business, I am thinking, 'I appreciate what you're doing, but I'm not spending that much on these eggs.'" So how will boutique egg branding evolve in an era of increasing scarcity and cost sensitivity? The answer may reshape how premium food brands balance perceived value and accessibility in challenging economic conditions. Read the full piece ➡️ https://lnkd.in/engvAFPw #CPG #BrandStrategy #ConsumerTrends

As Gen Z enters their prime spending years amid economic uncertainty, inflation, and a growing mistrust of big brands, Pealfisher’s Head of Strategy, Cait Starke, sees them using private label purchases as a new way to buck the system. If private label products are the new Gen Z darling, and affordability is now considered cool, how can retailers connect with this powerful consumer generation? ➡️ Read the full article on Store Brands https://lnkd.in/eTNJAVCk #BrandStrategy #GenZ #PrivateLabel #ConsumerTrends #RetailInnovation

GLP-1s are currently prescribed for weight loss, but they're increasingly straddling the line of wellness products thanks to new brands launching with desirable lifestyle-oriented propositions. Pearlfisher’s Partner, Futures & Insight Sophie Maxwell Brown answers the question: How should designers, strategists, and marketers approach the branding and messaging that addresses both the wellness and weight loss as GLP-1s go mainstream? Read the full article on Advertising Week 🔗 https://lnkd.in/ePCYUSbf #BrandStrategy #BrandDesign #StrategicDesign  

“If you can't imagine something, then how you actually going to create it?” With more than 30 years in the design game, Jonathan Ford has created a career even better than he could have imagined—one that’s taken him from a start in graphic design to working with some of the world’s biggest brands. Read more on The Drum about his journey and how he’s thrived in the ever-changing design industry --> https://lnkd.in/ercNssxf

Last week we had the pleasure of hosting our first event of the year; the Deconstructing Wellness Webinar featuring Pearlfisher London's Sophie Maxwell Brown and our wonderful guest and longevity expert Simone Gibertoni, CEO of Clinique La Prairie. Read our webinar recap where Simone shares his vision for the future of wellness and longevity, amidst the global wellness economy's projected 7.3% annual growth. The conversation discussed preventive medicine, customized treatments, and the integration of regenerative medicine, especially stem cell therapies, emphasizing holistic and human-centred care for transformative wellness. See the full recap here: https://lnkd.in/e45Trsm9 #pearlfisher #wellness #longevity

🍵 Happy International Kombucha Day! It's the perfect day to celebrate our favorite kombucha brand, Brew Dr. Kombucha. We've loved partnering with the Brew Dr. team to amplify their brand story and showcase their evolution from a small Portland tea company to a leader in the category. Discover the magic behind the brew → https://lnkd.in/emG6J-RD #InternationalKombuchaDay

Today, Pearlfisher is pleased to unveil our latest case study with Xiangpiaopiao Food Co Ltd, bringing a fresh perspective to the home milk tea experience and creating a new chapter of premiumisation and brand elevation. Xiang Piao Piao’s new milk tea range reimagines the balance between tradition and trend, delivering a healthier, fresher, yet convenient option for modern tea lovers. Rooted in the brand’s heritage as the ‘floating floating fragrance’, this design elevates home milk tea moments, helping Xiang Piao Piao own the home space in China’s dynamic tea market. A bold step forward in a crowded category—where authenticity meets innovation.☕️ Check out the full case study in the comments below! #MilkTea #Pearlfisher #Design #BrandInnovation

We’re immensely proud to share that Pearlfisher is officially a Certified B Corporation! 🌍✨ This certification has been hard earned through amazingly collaborative efforts across teams and studios, and marks a significant recognition of our work toward building a more responsible and forward-thinking business. And this is just the beginning. We're committed to diving deeper, thinking bigger, and driving change that matters. Read more about our new badge here: https://lnkd.in/ei-kU76A #BCorp #BusinessForGood #Sustainability #BCorporation

Wellness is evolving—are you keeping up? Join Pearlfisher's Sophie Maxwell Brown and guest speaker Simone Gibertoni, CEO at CLINIQUE LA PRAIRIE for our Deconstructing Wellness webinar on February 17th at 3 PM GMT, where we’ll unpack the latest trends shaping the future of wellness and what they mean for brands, businesses, and consumers alike. Don't miss out on fresh insights and thought-provoking discussions from our experts! Register now to secure your spot: https://lnkd.in/defZ7Rav #Pearlfisher #DeconstructingWellness #WellnessTrends