VISTA is a first-of-its-kind Universal Audience Activation Platform. Purpose built for #ctv publishers to effectively monetize their greatest asset, their audience, VISTA’s proprietary tech fuses key features of a DSP+DMP+SSP to reach audiences, anytime, anywhere on CTV.
But how do we do that, you ask? 🤔
Well, we'd tell you if it weren't proprietary information! Hit us up here if you want to know the finer details: https://lnkd.in/grSvsPu6
What we can share here is how it empowers #publishers of all shapes and sizes and opens up new revenue opportunities for them! Here’s a few specific use cases:
Small to Medium-Sized Publishers: 📺
Smaller publishers often have limited resources, including a small team. A potent, audience-centric solution like VISTA allows them to manage their ad inventory more efficiently without the need for extensive technical expertise.
Niche Content Providers: 🎯
Publishers with niche or specialized content can benefit from VISTA to tailor their ad strategy to a specific audience and exercise more control over the types of ads that appear alongside their content.
Regional or Localized Publishers:📍
Publishers with content that caters to specific regions or localities can use VISTA to customize their ad campaigns for targeting local audiences. Super useful for regional news channels or community-focused content.
Independent Streaming Services: 📽️
Independent streaming services or new entrants in the streaming market can utilize a platform like VISTA to kickstart their advertising efforts without relying heavily on external partners.
And what truly makes the VISTA experience stand out is the platform's cutting-edge AI-driven platform modules that help publishers unlock unrealized revenue opportunities in the form of additional audience segments outside of their O&O properties!
Through the use of our sophisticated audience planning tech, publishers can monetize their CTV inventory by allowing advertisers to reach them not only on their own network, but across the entire CTV ecosystem. With this increased ad reach, publishers can guarantee advertisers higher conversion rates and more efficiently-spent advertising budgets. It's a win-win really! 🏆
#ctvadvertising #fasttv #avod #streamingtv #adtech #connectedtv