Microsoft Advertising’s Post

Audience targeting on CTV! Powered by Microsoft Audiences in INVEST. What's more - increase your conversion rates by upto 17%. #Product #MSAProduct #Targeting #CTV #Premium

The power of #Microsoft Invest in #CTV advertising. 📺 🍿   Did you know that: - MS audiences are 15% more likely to spend online? - More than 2.33 billion viewers watch #CTV? - MS Invest integrates with over 860 CTV publishers, including #Netflix? With premium supply and an engaged audience, tell your brand story and convert more customers with CTV advertising. To learn more, check out our full #Netflix advertising guide: https://shorturl.at/0dcR9

🚀 Unlock the Power of OTT Advertising! 🚀 Over-the-top (OTT) advertising, also known as streaming TV advertising, is revolutionizing the way we reach our audiences. By delivering ads directly to viewers through internet-based streaming services and devices, OTT ads appear on popular platforms like Hulu, YouTube TV, Roku, Amazon Fire Stick, and various video apps. Why OTT Advertising? 🔍 Precise Targeting: Reach specific audience segments with pinpoint accuracy. 📊 Advanced Measurement: Gain valuable insights and analytics to optimize your campaigns. 💡 High ROI: Enjoy a high return on investment due to effective targeting and measurable results. 💰 Cost Considerations: The cost of OTT advertising can vary, typically ranging from $20 to $50 CPM (cost-per-thousand impressions). Factors such as platform choice, audience targeting, and ad format influence the pricing. Despite the costs, the precision and effectiveness of OTT advertising make it a worthwhile investment for many brands. Ready to take your advertising to the next level? Let's harness the potential of OTT and drive impactful results for your business! #OTTAdvertising #DigitalMarketing #StreamingAds #AdTech #MarketingInnovation #ROI

How can you ensure you choose the most suitable #CTV partner for your brand? CTV has become one of the most effective ways to target audiences, especially Millennials and Gen Z, who have cut the cord. Brands are keen to connect with their audiences where they are, and today, CTV advertising is taking center stage, providing: 🎯 Enhanced audience targeting precision 📈 Higher engagement rates 🔎 Actionable insights to measure success Learn more: https://lnkd.in/ePG4PmDf #ConnectedTV #CTVForAdvertisers #Advertisers #ContextualTV Seedtag

How can you ensure you choose the most suitable #CTV partner for your brand? CTV has become one of the most effective ways to target audiences, especially Millennials and Gen Z, who have cut the cord. Brands are keen to connect with their audiences where they are, and today, CTV advertising is taking center stage, providing: 🎯 Enhanced audience targeting precision 📈 Higher engagement rates 🔎 Actionable insights to measure success Learn more: https://lnkd.in/gA7JmVja #ConnectedTV #CTVForAdvertisers #Advertisers #ContextualTV Seedtag

VISTA is a first-of-its-kind Universal Audience Activation Platform. Purpose built for #ctv publishers to effectively monetize their greatest asset, their audience, VISTA’s proprietary tech fuses key features of a DSP+DMP+SSP to reach audiences, anytime, anywhere on CTV.   But how do we do that, you ask? 🤔   Well, we'd tell you if it weren't proprietary information! Hit us up here if you want to know the finer details: https://lnkd.in/grSvsPu6 What we can share here is how it empowers #publishers of all shapes and sizes and opens up new revenue opportunities for them! Here’s a few specific use cases:   Small to Medium-Sized Publishers: 📺   Smaller publishers often have limited resources, including a small team. A potent, audience-centric solution like VISTA allows them to manage their ad inventory more efficiently without the need for extensive technical expertise.   Niche Content Providers: 🎯   Publishers with niche or specialized content can benefit from VISTA to tailor their ad strategy to a specific audience and exercise more control over the types of ads that appear alongside their content.   Regional or Localized Publishers:📍   Publishers with content that caters to specific regions or localities can use VISTA to customize their ad campaigns for targeting local audiences. Super useful for regional news channels or community-focused content.   Independent Streaming Services: 📽️   Independent streaming services or new entrants in the streaming market can utilize a platform like VISTA to kickstart their advertising efforts without relying heavily on external partners. And what truly makes the VISTA experience stand out is the platform's cutting-edge AI-driven platform modules that help publishers unlock unrealized revenue opportunities in the form of additional audience segments outside of their O&O properties! Through the use of our sophisticated audience planning tech, publishers can monetize their CTV inventory by allowing advertisers to reach them not only on their own network, but across the entire CTV ecosystem. With this increased ad reach, publishers can guarantee advertisers higher conversion rates and more efficiently-spent advertising budgets. It's a win-win really! 🏆 #ctvadvertising #fasttv #avod #streamingtv #adtech #connectedtv

People are flocking to video streaming, or connected TV (CTV), But how do you advertisers reach these audiences? Advertisers are tapping into CTV's advanced targeting to reach specific audiences with tailored ads, moving beyond general consumer engagement. Recognizing the value of top-funnel marketing, they are leveraging CTV’s large-format, rich media to evoke emotions and boost brand preference while maintaining precision targeting. This strategy demonstrates impact and drives revenue. Creator Media Network is a premiere CTV video advertising network for businesses,brands, and creators.

How can you ensure you choose the most suitable #CTV partner for your brand? CTV has become one of the most effective ways to target audiences, especially Millennials and Gen Z, who have cut the cord. Brands are keen to connect with their audiences where they are, and today, CTV advertising is taking center stage, providing: 🎯 Enhanced audience targeting precision 📈 Higher engagement rates 🔎 Actionable insights to measure success Learn more: https://lnkd.in/gTY2bBbP #ConnectedTV #CTVForAdvertisers #Advertisers #ContextualTV Seedtag

🌟 Big news at Yahoo! Introducing Unified TV Audiences that merges CTV and linear data for unmatched insights. Our partnership with eBay showcases the power of precise targeting, significantly boosting campaign effectiveness. Read more on how Yahoo is paving the way for smarter, more effective advertising solutions [https://lnkd.in/eprQ_BuG

CTV advertising isn’t just about getting your ad in front of viewers, it’s about getting it in front of the right viewers. But CTV targeting isn't without its pitfalls. Like inaccurate data. High costs. Missing crucial audiences. But CTV also boasts incredible opportunities for advertisers. It's worth getting right. So we went to the experts for solutions. VP Strategy Dan Cleveland and VP Analytics Matthew Hultgren share the pros and cons of different CTV targeting methods at the link in the comments. #CTV #Streaming #Targeting #Advertising